Keep Kids Alive Drive 25 Day

Categories:: Cause
Tags:: Awareness Children Safety
Where:: United States
Date change rule:: Every May 1
Holiday emoji:: 🛑

Keep Kids Alive Drive 25 Day advocates for safer roads every May 1. This crucial observance encourages drivers to reduce speed in neighborhoods and school zones, protecting children, pedestrians, and cyclists. Join the movement by pledging to drive mindfully, sharing safety tips, and supporting local initiatives for traffic calming.

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History
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FAQs
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Observe

Expected Keep Kids Alive Drive 25 Day Deals

For Keep Kids Alive Drive 25 Day, the focus shifts from commercial deals to community engagement and safety education. Organizations like the **Keep Kids Alive Drive 25** campaign, **AAA**, and the **National Safety Council** partner with local law enforcement and schools to distribute yard signs, educational materials, and host community events promoting safe driving habits. Auto insurance providers such as **State Farm** often run public service campaigns emphasizing responsible driving and pedestrian safety. Companies like **Ford** and **Graco** (known for car seats) may highlight their safety innovations and offer educational resources on child passenger safety. Look for local police departments and community groups to organize speed watch programs and pledge drives. We will update this page with confirmed local initiatives and awareness campaigns as May 1 approaches.

Platform Guide for Keep Kids Alive Drive 25 Day

Tag National Today (linkedin.com/company/nationaltoday) and use #KeepKidsAliveDrive25. Share your company’s commitment to road safety or highlight employee volunteer efforts.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #KeepKidsAliveDrive25. Post photos of your neighborhood’s safety signs or share local event details.

X/Twitter

Mention @NatlToday and use #KeepKidsAliveDrive25. Tweet about the importance of reducing speed in residential areas and share official campaign statistics.

Keep Kids Alive Drive 25 Day Hero

Susan and Dennis Ahern

Susan and Dennis Ahern are the founders of the Keep Kids Alive Drive 25 campaign. They established the national initiative in 1998 in Omaha, Nebraska, after a tragic incident where a child was killed by a speeding driver in their neighborhood. Their tireless advocacy transformed personal grief into a powerful movement, inspiring communities across the country to implement lower speed limits and promote safer residential streets for children and pedestrians alike.

History of Keep Kids Alive Drive 25 Day

Keep Kids Alive Drive 25 is a non-profit organization founded in 1998 by Tom Everson. It educates cyclists, drivers, and pedestrians to practice behaviors that keep everyone safe on and along the roads. Its goal is to put an end to deaths and injuries caused by unsafe driving behaviors. From 2001 to 2005, traffic incidents caused the deaths of 1,811 child pedestrians. So, people must always practice safe driving behaviors every time they get behind the wheel. Keep Kids Alive Drive 25 Day is about kids! It’s about safety! It’s about caring! It’s about time!

Slowing down on the road is not hard to do, and it can decrease car accidents. According to National Highway Traffic Safety Administration (N.H.T.S.A.), around 5% of pedestrians would die after being hit by a vehicle running 20 miles per hour; 40% of pedestrians at 30 miles per hour; 80% of pedestrians at 40 miles per hour; nearly 100% of pedestrians at 50 miles per hour. When the speed of a vehicle is higher, safety devices such as airbags will become less effective for the driver and passengers. It’s necessary to slow down, especially around pedestrians.

Keep Kids Alive Drive 25 initiated America’s Trash Talks to Keep Kids Alive to reduce deaths and injuries caused by speeding, sticking a decal on every trash can in residential areas. Citizens are encouraged to participate in sending out safety messages to help create safer roads for pedestrians, cyclists, and drivers themselves. The decals include: Keep Kids Alive Drive 25, Be Aware! Drive With Care, No Need To Speed, and Check Your Speed. Drivers seeing the decals are hoped to realize and remember that slowing down means saving lives.

Keep Kids Alive Drive 25 Day timeline

1998

Keep Kids Alive Drive 25

Keep Kids Alive Drive 25 is founded by Tom Everson.

2010

5,419,000 Crashes

There are an estimated 5,419,000 police-reported traffic crashes — 32,885 people are killed and 2,239,000 people get injured.

2019

Child Passengers

Motor vehicle crashes cause the deaths of 608 child passengers aged 12 and younger — more than 91,000 get injured.

2021

31,720 Deaths

Nationwide, an estimated 31,720 people die in motor vehicle traffic crashes.

How Businesses Can Celebrate Keep Kids Alive Drive 25 Day

Local businesses can champion Keep Kids Alive Drive 25 Day by promoting road safety within their communities. Restaurants might offer discounts to customers who sign a safe driving pledge, while auto repair shops could provide free tire pressure checks or safety inspections. Retailers can display ‘Drive 25’ yard signs and distribute educational flyers at their checkout counters. Partnering with local schools for a children’s poster contest on road safety, with winning artwork displayed in storefronts, is another impactful way to raise awareness and engage the community.

Keep Kids Alive Drive 25 Day FAQs

When is Keep Kids Alive Drive 25 Day?

In 2027, Keep Kids Alive Drive 25 Day is observed on Saturday, May 1, offering a weekend opportunity for community-wide safety initiatives and family discussions.

Why is 25 mph the recommended speed?

Driving at 25 mph in residential zones increases a driver’s peripheral vision and reaction time, making it easier to spot and avoid collisions with pedestrians or cyclists compared to higher speeds.

How many communities participate in Keep Kids Alive Drive 25?

Participation in the Keep Kids Alive Drive 25 movement continues to expand, with new communities joining annually to advocate for slower speeds and safer environments for their residents, particularly children.

Is Keep Kids Alive Drive 25 a national law?

While not a national law, the campaign provides resources and advocacy for communities to implement local ordinances and educational programs that promote driving at 25 mph in neighborhoods and school zones.

How to Observe Keep Kids Alive Drive 25 Day

Start a campaign
Observe the day by starting a campaign in your neighborhood. Keep Kids Alive Drive 25 provides a free campaign kit on their website for you to download.
Donate
If you want to support the campaign through donation, you can. Keep Kids Alive Drive 25 offers you access to donate online to the cause, one-time or monthly.
Start with you
Make sure that you apply the 25-miles-per-hour speed limit today and the next time you are behind the wheel. You already know that slowing down means saving lives.

5 Facts About Traffic Fatalities You Need To Know

Every day, over 100 deaths occur
On average, speeding vehicles cause more than 100 deaths every day.
Millions of people are injured each year
Reportedly, two million people and half are injured each year in motor vehicle accidents.
Children are killed while walking
Around 500 children under 14 are killed while walking in their neighborhood.
Specific behaviors cause traffic deaths
Speeding and distracted driving, such as using a cell phone, cause 94% of traffic deaths.
Child restraint use can reduce deaths
Child restraint use can reduce 60% of traffic deaths.

Why Keep Kids Alive Drive 25 Day is Important

It raises awareness
Speeding causes deaths every day. Keep Kids Alive Drive 25 Day is to raise driver awareness to practice safe driving behaviors so that traffic deaths can be reduced, especially among kids.
It reminds us to practice driving safely
It is every driver's responsibility to drive safely. Keep Kids Alive Drive 25 Day can be a reminder for drivers to keep practicing safe driving behaviors while on the wheel.
It saves lives
Life is precious, and death caused by human irresponsibility is unfortunate. Avoiding speeding and distracted driving is a way for us to be responsible drivers and appreciate life more.