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Keep Kids Alive Drive 25 Day – May 1, 2025

Keep Kids Alive Drive 25 Day is observed annually on May 1 in the United States. It’s a day to take action to make roads safer for drivers, passengers, pedestrians, and especially kids playing in the neighborhood. Drivers need to slow down on the roads, around playgrounds, school zones, and other areas where children are at play. According to American Automobile Association (A.A.A.), speeding drivers are three times more likely to have a car accident. The day is for drivers to practice safe driving behaviors and, hopefully, carry these behaviors forward.

History of Keep Kids Alive Drive 25 Day

Keep Kids Alive Drive 25 is a non-profit organization founded in 1998 by Tom Everson. It educates cyclists, drivers, and pedestrians to practice behaviors that keep everyone safe on and along the roads. Its goal is to put an end to deaths and injuries caused by unsafe driving behaviors. From 2001 to 2005, traffic incidents caused the deaths of 1,811 child pedestrians. So, people must always practice safe driving behaviors every time they get behind the wheel. Keep Kids Alive Drive 25 Day is about kids! It’s about safety! It’s about caring! It’s about time!

Slowing down on the road is not hard to do, and it can decrease car accidents. According to National Highway Traffic Safety Administration (N.H.T.S.A.), around 5% of pedestrians would die after being hit by a vehicle running 20 miles per hour; 40% of pedestrians at 30 miles per hour; 80% of pedestrians at 40 miles per hour; nearly 100% of pedestrians at 50 miles per hour. When the speed of a vehicle is higher, safety devices such as airbags will become less effective for the driver and passengers. It’s necessary to slow down, especially around pedestrians.

Keep Kids Alive Drive 25 initiated America’s Trash Talks to Keep Kids Alive to reduce deaths and injuries caused by speeding, sticking a decal on every trash can in residential areas. Citizens are encouraged to participate in sending out safety messages to help create safer roads for pedestrians, cyclists, and drivers themselves. The decals include: Keep Kids Alive Drive 25, Be Aware! Drive With Care, No Need To Speed, and Check Your Speed. Drivers seeing the decals are hoped to realize and remember that slowing down means saving lives.

Keep Kids Alive Drive 25 Day timeline

Keep Kids Alive Drive 25

Keep Kids Alive Drive 25 is founded by Tom Everson.

5,419,000 Crashes

There are an estimated 5,419,000 police-reported traffic crashes — 32,885 people are killed and 2,239,000 people get injured.

Child Passengers

Motor vehicle crashes cause the deaths of 608 child passengers aged 12 and younger — more than 91,000 get injured.

31,720 Deaths

Nationwide, an estimated 31,720 people die in motor vehicle traffic crashes.

Keep Kids Alive Drive 25 Day FAQs

Are children at risk for road accidents?

Due to physical and development limitations, children have higher vulnerabilities to injuries caused by road accidents.

What age group is the safest?

Drivers aged 60 to 69 are said to be the safest drivers by most measures examined.

What age group speeds the most?

Teen drivers are more likely to speed than older drivers.

How to Observe Keep Kids Alive Drive 25 Day

  1. Start a campaign

    Observe the day by starting a campaign in your neighborhood. Keep Kids Alive Drive 25 provides a free campaign kit on their website for you to download.

  2. Donate

    If you want to support the campaign through donation, you can. Keep Kids Alive Drive 25 offers you access to donate online to the cause, one-time or monthly.

  3. Start with you

    Make sure that you apply the 25-miles-per-hour speed limit today and the next time you are behind the wheel. You already know that slowing down means saving lives.

5 Facts About Traffic Fatalities You Need To Know

  1. Every day, over 100 deaths occur

    On average, speeding vehicles cause more than 100 deaths every day.

  2. Millions of people are injured each year

    Reportedly, two million people and half are injured each year in motor vehicle accidents.

  3. Children are killed while walking

    Around 500 children under 14 are killed while walking in their neighborhood.

  4. Specific behaviors cause traffic deaths

    Speeding and distracted driving, such as using a cell phone, cause 94% of traffic deaths.

  5. Child restraint use can reduce deaths

    Child restraint use can reduce 60% of traffic deaths.

Why Keep Kids Alive Drive 25 Day is Important

  1. It raises awareness

    Speeding causes deaths every day. Keep Kids Alive Drive 25 Day is to raise driver awareness to practice safe driving behaviors so that traffic deaths can be reduced, especially among kids.

  2. It reminds us to practice driving safely

    It is every driver's responsibility to drive safely. Keep Kids Alive Drive 25 Day can be a reminder for drivers to keep practicing safe driving behaviors while on the wheel.

  3. It saves lives

    Life is precious, and death caused by human irresponsibility is unfortunate. Avoiding speeding and distracted driving is a way for us to be responsible drivers and appreciate life more.

Keep Kids Alive Drive 25 Day dates

2025May 1Thursday
2026May 1Friday
2027May 1Saturday
2028May 1Monday
2029May 1Tuesday
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