Sponsor A Holiday

Put your brand at the heart of the big occasion

Sponsor an existing holiday and you’ll get

Curated sponsorship of the holiday’s website page

Featured coverage across our website

Bespoke sponsored content

Alert sent to our 350,000+ subscribers

Let's Talk About Your Project

See’s Candies Universal Music Group Laffy Taffy Goslings Postmates

The Power Of Calendar-Based Marketing

Reach your audience at the right time

Sponsoring a holiday gives you an ownable moment in the calendar and puts your brand at the center of the celebration.

Give them reason to act now

Sponsoring a holiday enables you to use time triggers to drive consumer action.

Be Front of mind

By owning the moment, you’re elevating your brand when purchase decisions are made.

The ‘Source of truth’ for holidays and cultural moments.



Monthly Visitors



Media Outlets



Holiday Influencers


What do you get when sponsoring a holiday?

If you choose to sponsor an existing holiday you’ll get a tailored holiday page featuring your sponsored messaging and an email update sent to our 350,000 subscribers. You also have the option of purchasing additional featured content.

When does the holiday sponsorship start?

Holiday sponsorship lasts for 12 months and includes the all-important build up to a holiday, this enables your campaign to build momentum as the big day, week, or month approaches.

Can you make up your own holiday?

Yes, you can register a holiday to be part of the official National Today holiday registry. You can learn how to create a holiday here.