Better Sleep Month – May. 1, 2027

Better Sleep Month
Categories:
Tags:
AwarenessLifestyleMental Health
Where:
United States
Date change rule:
Every May
Holiday emoji:
😴

Better Sleep Month takes place throughout May, encouraging everyone to prioritize quality rest for overall well-being. Recognizing sleep as vital as diet and exercise, this month highlights its crucial role in physical, mental, and emotional health. Take action by establishing a consistent sleep schedule, optimizing your bedroom environment, and learning about sleep hygiene to improve your daily life.

Want to sponsor Better Sleep Month? Learn how

Expected Better Sleep Month Deals

As Better Sleep Month unfolds throughout May, expect a wave of awareness campaigns and special offers from brands committed to promoting healthy sleep. Major mattress retailers like Tempur-Pedic, Casper, and Sleep Number often feature discounts on mattresses, pillows, and bedding. Sleep technology companies such as Oura and Whoop may offer promotions on their tracking devices, while wellness apps like Calm and Headspace could provide free trials or reduced subscription rates for their sleep programs. Nonprofits like the National Sleep Foundation will share educational resources and host virtual events. We will update this page with confirmed live deals and initiatives as May approaches.

Platform Guide for Better Sleep Month

Instagram

Tag @nationaltoday_ and use #BetterSleepMonth. Share visually appealing tips for a restful night, showcase cozy sleep spaces, or create short reels on sleep hygiene.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #BetterSleepMonth. Engage with community groups on sleep challenges, share educational articles, or host a live Q&A with a sleep expert.

LinkedIn

Tag National Today (linkedin.com/company/nationaltoday) and use #BetterSleepMonth. Post about the impact of sleep on workplace productivity and mental health, or share corporate wellness initiatives.

Social Media Tips for Better Sleep Month

Individuals

Commit to a 'sleep challenge' for the month, tracking your bedtime and wake-up times. Share your progress and tips for winding down before bed, like reading or meditating.

Creators

Produce a series of short videos or blog posts covering different aspects of sleep health, from debunking sleep myths to reviewing sleep-enhancing products and routines.

Brands

Launch a 'Sleep Better, Live Better' campaign, offering educational content, discounts on sleep-related products, or partnering with a sleep charity for a donation drive.

Organizations & Brands for Better Sleep Month

  1. National Sleep Foundation

    Founded in 1990, the National Sleep Foundation (NSF) is a leading voice for sleep health, dedicated to improving health and well-being through sleep education and advocacy. They conduct research and provide public resources on sleep's impact on health.

  2. American Academy of Sleep Medicine (AASM)

    Established in 1975, the AASM is a professional medical society dedicated to advancing sleep care and enhancing the health of the public. They set standards for sleep medicine and accredit sleep centers across the United States.

  3. Better Sleep Council

    The Better Sleep Council is the consumer education arm of the International Sleep Products Association (ISPA). Since 1979, it has provided research-based information and resources to help consumers make informed decisions about sleep products and habits.

  4. Tempur-Pedic

    Originating from NASA research in the 1970s, Tempur-Pedic introduced its first memory foam mattress in 1992. The brand is renowned for its pressure-relieving material, which adapts to the body's shape for personalized comfort and support.

  5. Casper

    Founded in 2014, Casper revolutionized the mattress industry with its bed-in-a-box concept, delivering high-quality mattresses directly to consumers. The company focuses on innovative sleep products designed for comfort and convenience.

  6. Sleep Number

    Sleep Number, established in 1987, offers smart beds that allow users to adjust the firmness and support on each side of the mattress. Their technology tracks sleep patterns and provides insights to optimize individual rest.

  7. Calm

    Launched in 2012, Calm is a popular meditation, sleep, and mindfulness app. It offers guided meditations, sleep stories, breathing programs, and relaxing music, helping millions improve their mental fitness and achieve better sleep.

Better Sleep Month Hero

Dr. William C. Dement

Often called the 'Father of Sleep Medicine,' Dr. William C. Dement (1928-2020) was a pioneering sleep researcher at Stanford University. He founded the world's first sleep clinic in 1970 and was instrumental in identifying REM sleep and establishing sleep medicine as a distinct field. His work significantly advanced public understanding of sleep disorders and the critical importance of adequate rest.

History of Better Sleep Month

Our sleep schedules are believed to be directly related to mental and physical health. The Better Sleep Council (B.S.C) was established in 1978 and is the consumer-education arm of the International Sleep Products Association. Its mission is to educate the public about the critical relationship between sleep, good health, and quality of life, as well as the value of the mattress and sleep environment to get a good night’s sleep.

According to the National Sleep Foundation, 45% of Americans say that poor or insufficient sleep affected their daily activities at least once in the past seven days. The goal of the N.S.F is to celebrate the benefits of good and healthy sleep and draw attention to the burden of sleep problems and promote the prevention and management of sleep disorders.

Sleep loss, over the years, has become a big public safety hazard every day on the road. Just as drunk driving, drowsiness can slow reaction time as much as driving drunk. These made the National Highway Traffic Safety Administration estimate that fatigue is a cause of 100,000 auto crashes and 1,550 crash-related deaths a year in the U.S. The Better Sleep Council estimates that $150 billion in lost productivity and absenteeism results from poor sleep. The Better Sleep Council continues to devise ways to drop the stats as they know that getting seven to eight hours of sleep each night has a long list of benefits, such as helping you maintain a healthy weight, concentrate more easily, feel energized, and protect your long-term health.

Better Sleep Month timeline

1700s
The Industrial Revolution

Laborers adjust their sleeping schedules to one long rest due to the Industrial Revolution.

1978
The B.S.C

The Better Sleep Council is established.

1963
Dream Theory

Carl Jung publishes his book “Memories, Dreams, Reflections” and theorizes the importance of dreams.

1990
The National Sleep Foundation is Formed

​​The National Sleep Foundation is formed to promote a healthy lifestyle.

How Businesses Can Celebrate Better Sleep Month

Local businesses can honor Better Sleep Month by promoting wellness in the workplace and offering sleep-related products or services. Gyms and yoga studios could host workshops on relaxation techniques, while health food stores might highlight foods that aid sleep. Retailers selling bedding, aromatherapy, or smart home devices can run special promotions. Consider partnering with local sleep clinics for educational events or offering employee wellness challenges focused on improving sleep hygiene.

Better Sleep Month FAQs

When is Better Sleep Month?

In 2027, Better Sleep Month is observed across the entire month of May, from Saturday, May 1, to Monday, May 31. This annual observance serves as a vital reminder of sleep’s profound impact on our daily lives.

How many Americans struggle with poor sleep?

Millions of Americans report impaired sleep quality, with two out of three respondents in a recent survey attributing their poor sleep to stress. This underscores the significant challenge many face in achieving consistent, restorative rest.

What are the benefits of better sleep?

Prioritizing quality sleep contributes significantly to overall well-being, leading to reduced stress levels, increased productivity, and a lower risk of chronic diseases. Adequate rest is a cornerstone of a healthy lifestyle.

Is Better Sleep Month recognized nationally?

While not a federal holiday, Better Sleep Month gains significant traction through health organizations, medical professionals, and sleep product industries. Its annual observance encourages a national conversation about the importance of sleep health.

How to Observe Better Sleep Month

  1. Get a comfy mattress

    Get a comfy mattress to celebrate Better Sleep Month. They do wonders for sleep patterns as a non-to-comfy mattress can cause problems.

  2. Spread awareness

    Spread awareness about the month. It helps to bring others in on the celebration.

  3. Sleep early

    Celebrate the month by sleeping early. Sleeping the required seven to 8 hours daily has a host of benefits to be enjoyed.

5 Important Facts About Sleep

  1. 15% of the population are sleepwalkers

    This is according to the National Sleep Foundation.

  2. Sleep deprivation kills faster than food deprivation

    While none of them is positive, sleep deprivation kills faster.

  3. 50% of dreams are forgotten

    You might want to write down that dream as soon as you wake up because 50% would be forgotten in the next five minutes.

  4. Falling asleep should take approximately 15 minutes

    You are sleep-deprived if you fall asleep in five minutes or less.

  5. Humans spend one-third of their life sleeping

    That seems quite a lot, but humans actually use a third of their lives to sleep.

Why Better Sleep Month is Important

  1. It encourages rest

    Better Sleep Month encourages rest. Getting rest comes with a lot of health benefits that everyone should experience.

  2. It helps people fight sleep deprivation

    The month helps fight against sleep deprivation as it educates people on what it is and how to combat it. A lot of people are living with conditions like insomnia, and so they are helped by getting a better education in this period.

  3. It reduces hospital visits

    Better Sleep Month reduces hospital visits. As it continues to educate people, hospital visits due to sleeping conditions are reduced.

Better Sleep Month dates

Year Date Day
2027 May 1 Saturday
2028 May 1 Monday
2029 May 1 Tuesday
2030 May 1 Wednesday
2031 May 1 Thursday