International Guitar Month – Apr. 1, 2027

Expected International Guitar Month Deals

Throughout International Guitar Month, expect major music retailers and brands to roll out enticing promotions on instruments, accessories, and lessons. Look for deals from Guitar Center, Sweetwater, and Musician’s Friend on new guitars, amplifiers, and pedals. Brands like Fender and Gibson often offer special bundles or limited-edition releases. Online learning platforms such as Fender Play and JustinGuitar will likely feature discounted subscriptions for aspiring players. Local music schools may also provide introductory lesson packages. We will update this page with confirmed live deals as April approaches.

History of International Guitar Month

The Guitar & Accessories Marketing Association (GAMA) and the National Association of Music Merchants (NAMM) founded International Guitar Day in 1987 to promote guitar sales around the world.

A plucked four-string instrument was named a guitar in the 14th century in Spain. It resembled a vihuela, a guitar-shaped instrument played in Spain. As far as the name is concerned, ‘guitar’ comes from ‘guitarra,’ a Spanish word. It is also assumed that ‘guitar’ is associated with the Latin word ‘cithara’ and the ancient Sanskrit word ‘tar,’ which means ‘string.’ Also, ‘guitarra latina’ was a curved-body instrument that comprised four strings and was used as a musical instrument in the medieval period in Europe. The contemporary guitar originated in Spain, however, the oldest surviving guitar-like instrument is from ancient Egypt.

As centuries passed, the guitar went through many changes and transformed into something similar to the modern guitar. Yes, the first guitar was a lot different from what it looks like today. Guitars in the 16th century consisted of C-F-A-D tuning and were called baroque guitars. Later, a lower string E was added to it.

In the 19th century, Antonio de Torres Jurado started building guitars that were similar to new acoustic guitars. It is assumed that most of the modern-day guitars are derivatives of Antonio’s designs. Thus, he was called the Stradivari of guitars (because another Antonio — Antonio Stradivari — was a world-famous violin maker.)

George Beauchamp along with Adolph Rickenbacker made the first-ever electric guitar in the United States in the 20th century. Following this invention, a lot of other types of guitars are made in many variations.

How Businesses Can Celebrate International Guitar Month