Filipino Food Month – April 1, 2027

Filipino Food Month
Categories:
Tags:
AppreciationCulturalFood
Where:
Philippines
Date change rule:
Every April
Holiday emoji:
🇵🇭

Filipino Food Month celebrates the vibrant culinary heritage of the Philippines every April. This month-long observance honors traditional dishes, local produce, and the dedicated farmers and fishermen who sustain this rich culture. Explore food competitions, exhibitions, and online seminars to deepen your appreciation. Discover new flavors, support Filipino businesses, and share your favorite dishes.

Want to sponsor Filipino Food Month? Learn how

Expected Filipino Food Month Deals

Throughout April, Filipino Food Month inspires a range of promotions and special menus. Expect major Asian grocery chains like Seafood City and Island Pacific Seafood Market to feature discounts on Filipino ingredients and meal kits. Local Filipino restaurants, such as those within the Jollibee Group (including Jollibee, Red Ribbon, and Chowking), will likely offer special month-long deals, tasting menus, or limited-time dishes. Look for online retailers specializing in Filipino goods, like SarapNow, to run promotions on imported snacks and pantry staples. We will update this page with confirmed live deals as April approaches.

Platform Guide for Filipino Food Month

Instagram

Tag @nationaltoday_ and use #FilipinoFoodMonth. Share vibrant photos and reels of your favorite Filipino dishes, cooking processes, or dining experiences at local restaurants.

TikTok

Tag @www.nationaltoday.com and use #FilipinoFoodMonth. Create short-form videos showcasing quick Filipino recipes, food challenges, or reviews of Filipino eateries.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #FilipinoFoodMonth. Join community groups to share recipes, event listings, and discussions about Filipino culinary traditions.

Social Media Tips for Filipino Food Month

Individuals

Host a Filipino potluck with friends, try cooking a new traditional dish from scratch, or visit a local Filipino restaurant to explore authentic flavors.

Creators

Develop a series of cooking tutorials for classic Filipino dishes, interview local Filipino chefs, or document your food tour through a Filipino neighborhood.

Brands

Feature Filipino-inspired menu items, collaborate with Filipino food influencers, or host a cooking competition showcasing Filipino ingredients and techniques.

Top Brands for Filipino Food Month

  1. Jollibee

    Founded in 1978 in Quezon City, Philippines, Jollibee is the largest fast-food chain in the Philippines, known for its fried chicken (Chickenjoy) and sweet-style spaghetti. It has expanded globally, serving Filipino communities worldwide.

  2. Mama Sita's

    Established in 1980, Mama Sita's is a renowned brand of Filipino sauces, mixes, and condiments, named after Teresita 'Mama Sita' Reyes. The company aims to bring authentic Filipino flavors to kitchens around the world.

  3. Goldilocks Bakeshop

    Founded in 1966 in Makati, Philippines, Goldilocks is a popular bakeshop chain specializing in Filipino cakes, pastries, and savory dishes. It's a staple for celebrations and everyday treats, with branches internationally.

  4. Seafood City

    Seafood City Supermarket is a prominent Filipino-American grocery store chain founded in 1989 in California. It serves as a cultural hub, offering a wide array of Filipino and Asian groceries, fresh seafood, and ready-to-eat meals.

  5. S&R Membership Shopping

    S&R Membership Shopping is a warehouse club chain in the Philippines, similar to Costco or Sam's Club. It offers a wide selection of imported and local products, including many items popular in Filipino households.

  6. Philippine Culinary Heritage Movement

    The Philippine Culinary Heritage Movement (PCHM) is a non-profit organization dedicated to the preservation and promotion of Filipino food culture. They were instrumental in lobbying for the establishment of Filipino Food Month in 2018.

  7. Island Pacific Seafood Market

    Island Pacific Seafood Market is a rapidly growing Filipino supermarket chain in the United States, established in 2000. It focuses on providing fresh seafood, Filipino groceries, and a wide selection of Asian products to its community.

Filipino Food Month Hero

Claude Tayag

Claude Tayag is a celebrated Filipino chef, artist, and food writer known for his deep commitment to promoting Filipino cuisine. He is a passionate advocate for regional Filipino dishes and has authored several cookbooks, bringing traditional flavors to a wider audience. His work highlights the diversity and richness of the Philippines' culinary landscape.

History of Filipino Food Month

Filipino Food Month was created in 2018, according to Presidential Proclamation No. 469. It all began when the Philippine Culinary Heritage Movement (P.C.H.M.) lobbied the Department of Agriculture (D.A.) and the National Commission for Culture and the Arts (N.C.C.A.) in 2016, requesting that April be declared Filipino Food Month or ‘Buwan ng Kalutong Pilipino.’ Now, these three government bodies, alongside the Department of Tourism, plan and organize the activities and events of the month.

Explaining the necessity of the holiday, P.C.H.M.’s President Jam Melchor stated, “Just like our beautiful old songs, antique houses, and folk dance, our long-standing culinary traditions need to be served as well, especially since many of our heirloom food products and practices are slowly disappearing in the face of globalization of food culture.”

The creation of this food month ignited conversation and interest among members of the food industry, from scholars to restaurateurs to chefs and food producers. Yet Filipino Food Month is not only about Filipino food. According to William Dar, the D.A. Secretary, the month also presents a good opportunity to thank and appreciate farmers, fishermen, and all who contribute to food security in one way or another. Activities for the month usually include cooking demonstrations, contests and exhibitions, and seminars. In 2021, an online seminar titled ‘Culinary Heritage of the Philippines’ featured traditional food from Luzon, Visayas, and Mindanao — Islands of the Philippines.

Filipino Food Month timeline

19th Century
Rice Exportation Begins

Rice production in the Philippines hits a surplus, making exportation possible.

1946
The Philippines Gains Independence

The Philippines gains independence from the United States.

2015 — 2016
Lobbying Efforts

The P.C.H.M. lobbies for the creation of Filipino Food Month.

2018
Filipino Food Month is Created

Filipino Food Month is created through Presidential Proclamation No. 469.

Filipino Food Month FAQs

When is Filipino Food Month?

In 2027, Filipino Food Month will again take place throughout April, offering a full 30 days to savor and appreciate the Philippines’ unique gastronomic heritage. Plan your culinary adventures!

How many people celebrate Filipino Food Month?

Filipino Food Month garners widespread attention from the approximately 115 million people in the Philippines and the over 12 million Filipinos living abroad. Beyond the diaspora, a growing global interest in Filipino cuisine means countless food lovers participate in events and celebrations throughout April.

What is the economic impact of Filipino Food Month?

The economic impact of Filipino Food Month in 2027 is expected to be substantial, with a focus on strengthening agricultural supply chains and promoting food-related businesses. It encourages domestic consumption and exports of Filipino food products, contributing to job creation and economic growth across the archipelago and in international markets.

What are some iconic Filipino dishes?

Among the most beloved Filipino dishes are chicken adobo, often considered the national dish, and sinigang, a versatile sour soup that can feature various proteins and vegetables. Other popular choices include lumpia (spring rolls), kare-kare (oxtail stew in peanut sauce), and halo-halo (a refreshing dessert with mixed fruits, beans, and shaved ice). These dishes showcase the unique blend of sweet, sour, and savory that defines Filipino cooking.

Filipino Food Month Activities

  1. Visit a Filipino restaurant

    This April, add some spice to your diet by dining at a lovely Filipino restaurant. If you can’t find one near you, try your hand at a Filipino recipe and whip up something good!

  2. Learn more about the Philippines

    Make all your travel fantasies come true. Take a virtual trip to the Philippines by learning all you can about the fascinating country!

  3. Use the hashtag

    It’s always more fun when we’re celebrating together. Share all you know about Filipino Food Month and make sure to use the hashtag #filipinofoodmonth!

5 Of The Best, Most Famous Filipino Foods

  1. Adobo

    Made from either chicken or pork — or a combo of both — the meat is stewed in a soy-vinegar mix.

  2. Kare-kare

    Served alongside fermented seafood paste, kare-kare is a stew made from oxtail or other types of meat, alongside a peanut sauce.

  3. Sinigang

    Sinigang is a sour broth made from tamarind, vegetables, and meat.

  4. Crispy pata

    Served alongside a soy-vinegar sauce and chopped spices, crispy pata involves deep-frying a full pig leg.

  5. Lechon

    Lechon is made by roasting an entire pig until it’s brown and crispy on the outside.

Why We Love Filipino Food Month

  1. It promotes Filipino culinary heritage

    In the busy world of fast food, Filipino Food Month brings us back to cultural basics. The month-long event promotes the rich cultural heritage behind traditional Filipino food.

  2. It appreciates farmers and fishermen

    Before food gets to our tables, it goes through arduous and unglamorous processes. Thanks to the hard work of farmers and fishermen, we have clean, healthy food to make our meals.

  3. It gives opportunities to chefs and food producers

    The various events and activities that take place during Filipino Food Month provide opportunities to chefs, restaurateurs, and food producers. Not only do they have the chance to showcase their unique skills, but these professionals also get to brainstorm together and come up with more brilliant ideas.

Filipino Food Month dates

Year Date Day
2027 April 1 Thursday
2028 April 1 Saturday
2029 April 1 Sunday
2030 April 1 Monday
2031 April 1 Tuesday