- Categories:
- Animal
- Tags:
- CatDogPetPet Health
- Where:
- United States
- Date change rule:
- Every June
- Holiday emoji:
- 🐾
Social Petworking Month dedicates the entire month of June to leveraging social media for a vital cause: helping pets find permanent homes. Use your online presence to share adoptable animals, assist rescue organizations, and urge your network to get involved. Make a lasting difference in a pet’s life this month!
Want to sponsor Social Petworking Month? Learn how
Expected Social Petworking Month Deals
Throughout Social Petworking Month, the focus shifts from commercial deals to impactful fundraising and awareness campaigns. Organizations like the ASPCA and Best Friends Animal Society often partner with corporate sponsors for donation-matching programs, encouraging contributions that directly support shelter operations and adoption efforts. Pet supply retailers such as Chewy and PetSmart Charities may run special initiatives, offering discounts on adoption kits or donating a portion of sales to animal welfare groups. Look for opportunities to round up your purchase at checkout or participate in virtual adoption events promoted by local shelters. We will update this page with confirmed live campaigns as June approaches, directing you to verifiable ways to support pets in need.
Platform Guide for Social Petworking Month
Tag @nationaltoday_ and use #SocialPetworkingMonth. Share heartwarming photos and videos of adoptable pets, focusing on their unique personalities to attract potential adopters.
Mention National Today (facebook.com/nationaltoday) and use #SocialPetworkingMonth. Join local pet adoption groups and share posts from shelters, helping to broaden their reach within your community.
X/Twitter
Mention @NatlToday and use #SocialPetworkingMonth. Retweet urgent adoption calls from shelters and share news about successful adoptions to inspire others.
Social Petworking Month Hero
Henry Bergh
History of Social Petworking Month
Social Petworking Month is a month-long celebration of using social media to assist homeless pets to find loving homes. By sharing photographs and information about these pets with your network, you can help spread the word that they are searching for a loving home. Follow an animal shelter, rescue and adoption organizations, and institutions on social media. You can also follow the authors of adoption literature. Simply following such people and organizations will help us be more aware of the incredible work that these organizations do.
Share, repost, retweet, pin, and regram from adoption and rescue organizations’ social media accounts and pages. By letting our networks know about our furry pals, more opportunities are provided for them to find permanent homes. If just one person in our network agrees to share the message, the odds skyrocket.
Not everyone knows how to get involved and aid animal shelters in person, and social media is a terrific way to point people in the right direction. You can share resources such as articles on how to volunteer at a shelter or connections to local shelters if they have special qualifications and needs. Most shelters would welcome the extra help, and this is an excellent month to match new volunteers with groups in need.
Social Petworking Month FAQs
When is Social Petworking Month?
Social Petworking Month runs throughout June 2026, dedicating the entire month to using social media to help shelter pets find loving homes. It’s a full 30 days of digital advocacy for animal welfare.
How many pets are adopted each year?
According to the ASPCA, approximately 3.2 million shelter animals are adopted each year in the U.S., including 1.6 million dogs and 1.6 million cats. Social Petworking Month aims to increase these numbers.
How many pets need homes?
Each year, approximately 6.3 million companion animals enter U.S. animal shelters nationwide. Of these, about 3.1 million are dogs and 3.2 million are cats, all awaiting their forever families.
What is 'petworking'?
Petworking is a portmanteau of ‘pet’ and ‘networking,’ referring to the act of using social media and online platforms to connect adoptable animals with potential owners. It leverages digital reach to facilitate adoptions.
Social Petworking Month Activities
Promote shelters and rescues
If you don't have time to organize an event yourself, you can always assist rescues and shelters in publicizing and promoting their activities. Because non-profit organizations rarely have large advertising budgets, they rely on word-of-mouth marketing, with which social media can help.
Fight abuse against animals
People abuse, dump, hoard, or overbreed animals, and that is one of the reasons why there are so many animals in shelters. We can battle household breeders, puppy mills, and dog fighting rings by raising awareness. These practices cause enormous misery for dogs and result in crowded shelters when authorities and rescues take these animals in.
Share your or someone else's story
You have the opportunity to set an example for others so that they can learn about and appreciate the benefits of having dogs in their lives. Share your personal story of an animal you adopted on social media. Make a photo album. It may motivate someone to adopt, foster, volunteer, or contribute, which would be extremely beneficial to pets in shelters.
5 Interesting Facts About Pets On Social Media
They have active social pages
Almost one-quarter of all dogs and cats get their own Facebook profile or social media feed.
Dog selfies are part of the content
Every year, dog owners take 527 selfies and photos of their pets.
Cat selfies are also used widely
During the same time, cat lovers take 482 photos and selfies of their fur babies.
Cat owners keep their pets’ status updated
Two-fifths of cat owners often update their animals' statuses on social media.
Most dog owners post about their pet
Nearly half of all dog owners (around 45%) often post information about their pets on social media.
Why We Love Social Petworking Month
It's an opportunity to help pets find homes
Simply search for available pets on national pet adoption websites or the sites of local shelters, humane organizations, and rescue groups during June. All you should do is click on various pets and share information about them on social media platforms.
It's a way of advocacy for animals
Adding comments or making a post about the advantages of adopting a pet rather than buying one from a breeder informs others who may not have known otherwise. You can also dispel myths regarding adopting pets from shelters or rescue organizations.
It's a modern way of the adoption process
Pet sharing applications are a part of networking for cats and dogs. These apps and websites bring together groups of pet lovers who give a secure and loving place of refuge for a dog or cat whose owner requires assistance.
Social Media Tips for Social Petworking Month
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