National Candy Month – Jun. 1, 2027

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National Candy Month sweetens the entire month of June, inviting everyone to celebrate the delightful world of confectionery. Indulge in classic chocolates, explore new gummy flavors, or revisit nostalgic hard candies. Join the festivities by sharing your favorite sweets, trying a new recipe, or supporting local candy shops.

Want to sponsor National Candy Month? Learn how

Expected National Candy Month Deals

Throughout National Candy Month in June 2027, expect a variety of sweet promotions from major retailers and candy brands. Look for special discounts at stores like Target and Walmart, offering deals on bulk candy and popular assortments. Many candy manufacturers, including Hershey’s, Mars Wrigley, and Jelly Belly, typically run month-long campaigns with coupons or limited-edition products. Specialty candy stores, such as See’s Candies, may feature unique collections or tasting events. Online retailers like CandyStore.com often provide sitewide sales. We will update this page with confirmed live deals as June approaches.

Platform Guide for National Candy Month

TikTok

Tag @www.nationaltoday.com and use #NationalCandyMonth. Film a ‘What’s in My Candy Stash?’ video or a DIY candy-making tutorial.

Instagram

Tag @nationaltoday_ and use #NationalCandyMonth. Share vibrant photos of your favorite sweets or a candy-themed dessert creation.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalCandyMonth. Host a poll asking followers about their all-time favorite candy.

Social Media Tips for National Candy Month

Individuals

Organize a candy tasting party with friends, sampling different types of sweets and rating them. Share your personal 'best of' list on social media.

Creators

Develop a series of short videos reviewing new or unusual candy flavors, or create a visually appealing 'candy charcuterie board' tutorial.

Brands

Run a 'Sweetest Story' contest, inviting customers to share memories associated with your candy for a chance to win a year's supply of treats.

Top Brands for National Candy Month

  1. Hershey's

    Founded in 1894 by Milton Hershey in Hershey, Pennsylvania, The Hershey Company is one of the largest chocolate manufacturers in the world. Known for its iconic chocolate bars, Kisses, and Reese's Peanut Butter Cups, Hershey's has been a staple in American candy aisles for over a century.

  2. Mars Wrigley

    A division of Mars, Incorporated, Mars Wrigley is a global leader in confectionery and pet care products. Their vast portfolio includes popular candy brands like M&M's, Snickers, Skittles, and Twix, along with chewing gum brands such as Orbit and Extra.

  3. Jelly Belly

    Established in 1869 as the Goelitz Confectionery Company, Jelly Belly Candy Company is renowned for its gourmet jelly beans. They offer an extensive range of unique and often surprising flavors, making their beans a popular choice for candy enthusiasts and flavor adventurers.

  4. See's Candies

    Founded in 1921 by Charles See, Mary See, and Don See in Los Angeles, California, See's Candies is famous for its high-quality chocolates and confections made with fresh ingredients. They maintain a loyal customer base with their classic recipes and commitment to traditional candy-making.

  5. Haribo

    Founded in 1920 by Hans Riegel Sr. in Bonn, Germany, Haribo is a global leader in gummy and licorice candies. Best known for its iconic Goldbears, Haribo produces a wide array of fruit-flavored gummies, marshmallows, and other chewy treats enjoyed worldwide.

  6. Tootsie Roll Industries

    Founded in 1896 by Leo Hirschfield in New York City, Tootsie Roll Industries is an American manufacturer of confectionery products. Their well-known brands include Tootsie Roll, Tootsie Pop, Charms Blow Pop, and Junior Mints, offering a diverse range of classic American candies.

  7. National Confectioners Association

    The National Confectioners Association (NCA) is a trade organization that has been advancing, protecting, and promoting chocolate, candy, gum, and mints for over a century. They represent the U.S. confectionery industry, advocating for its interests and celebrating the joy of candy.

National Candy Month Hero

Milton Hershey

Milton Hershey (1857–1945) was an American confectioner and philanthropist who founded The Hershey Chocolate Company and the company town of Hershey, Pennsylvania. After several failed ventures, he found success with caramel, then pioneered mass-produced milk chocolate, making it accessible to the public. His legacy includes the Hershey Industrial School, now Milton Hershey School, which provides education and care for children in need.

How Businesses Can Celebrate National Candy Month

Local businesses can sweeten their offerings during National Candy Month. Bakeries might introduce candy-themed desserts or decorate with edible glitter. Retail stores could create candy displays featuring nostalgic treats or offer a small piece of candy with every purchase. Restaurants could add candy-inspired cocktails or incorporate sweets into their dessert menus. Consider collaborating with local candy makers for special promotions or hosting a ‘guess the number of candies in the jar’ contest.

National Candy Month FAQs

When is National Candy Month?

In 2027, National Candy Month also spans the entire month of June, from Tuesday, June 1 to Wednesday, June 30. This annual observance encourages confectionery enjoyment and appreciation.

How much candy do Americans eat?

On average, Americans enjoy approximately 22 pounds of candy each year, a statistic that has remained relatively consistent. This includes a wide variety of treats, from everyday indulgences to seasonal favorites, highlighting candy’s role in American culture.

What are the most popular candies in the U.S.?

The top spots for popular candies in the U.S. are often held by chocolate-based treats like Reese’s Peanut Butter Cups and M&M’s. Non-chocolate favorites such as Skittles and Starburst also frequently rank high, showcasing a diverse national palate.

Who started National Candy Month?

The National Confectioners Association (NCA) is behind the annual observance of National Candy Month. This organization works to support and celebrate the confectionery industry, highlighting the value and enjoyment candy brings to people’s lives.

National Candy Month Activities

  1. Have a candy battle

    Ever wondered which candy reigns supreme once and for all? Have a candy battle with friends! Here's how you do it: host a candy party where you supply all your favorite brands of candy. Have your friends show up and gorge—and the candy that gets eaten the most is the winner!

  2. Make some candy sushi

    If you've been anywhere around Pinterest in the last year, you'll know delicious-looking candy sushi has been making the rounds. Long pieces of candy (like Twizzlers) substitute for the fish and vegetable strips in real sushi, while rice is replaced by Rice Krispies. It's the most delicious roll-up you've ever had!

  3. DIY your favorite candy

    Take your favorite candy to a whole new level by making it yourself at home! Some great candidates to start are peanut butter cups, Kit Kats, and chocolate clusters. Flex your baking muscles, impress your friends, and have a delicious treat to boot!

Why We Love National Candy Month

  1. It's the most delicious month of the year

    Who can argue with a whole month dedicated to eating candy? We sure can't. Whether you prefer chocolate or sour candy, the world is your (candy) oyster this month. Go wild—you can worry about cavities next month.

  2. It celebrates candy's economic impact

    Did you know that the candy industry is worth $35 billion, and provides 55,000 jobs? Candy is a vital part of our economy! And, according to the National Confectioner's Association, many of the major candy companies in America are actually family-owned.

  3. It reminds us to stay balanced

    While we all love candy, this holiday sends an important message—everything in moderation. The NCA has worked hard to make sure candy has accessible labeling, so that consumers know the amount of sugar they're consuming. Let this holiday be a reminder to indulge responsibly—eat candy, but know how much sugar you're consuming.

National Candy Month dates

Year Date Day
2027 June 1 Tuesday
2028 June 1 Thursday
2029 June 1 Friday
2030 June 1 Saturday
2031 June 1 Sunday