African American Appreciation Month – Jun. 1, 2026

African American Appreciation Month
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African American Appreciation Month unfolds throughout June, inviting us to celebrate the profound contributions of African Americans to art, culture, and society. Specifically, we honor the inspirational music composed, arranged, and performed by Black artists. Explore the rich history, support Black creators, and engage with cultural events all month long.

Want to sponsor African American Appreciation Month? Learn how

Expected African American Appreciation Month Deals

Throughout African American Appreciation Month in June, brands and organizations typically pivot from traditional sales to initiatives that celebrate and support Black communities. Look for major retailers like Target and Walmart to feature products from Black-owned businesses, often with special in-store displays and online promotions. Music streaming services such as Spotify and Apple Music will curate dedicated playlists and spotlights on African American artists and genres. Cultural institutions and museums, often in partnership with corporations like Bank of America or Coca-Cola, host free or discounted events, workshops, and exhibitions. Publishers like Penguin Random House highlight works by Black authors. Small businesses and local restaurants often run special menus or events that celebrate African American heritage. We will update this page with confirmed live programs as June approaches.

Platform Guide for African American Appreciation Month

LinkedIn

Tag National Today (linkedin.com/company/nationaltoday) and use #AfricanAmericanAppreciationMonth. Share profiles of influential Black leaders and professionals.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #AfricanAmericanAppreciationMonth. Host live discussions or share educational resources on Black history and culture.

X/Twitter

Mention @NatlToday and use #AfricanAmericanAppreciationMonth. Amplify voices, share historical facts, and highlight contemporary achievements throughout the month.

Social Media Tips for African American Appreciation Month

Individuals

Immerse yourself in African American culture by exploring new music, reading books by Black authors, visiting museums, or supporting Black-owned businesses throughout June.

Creators

Produce content that educates and celebrates. Create video essays on influential Black artists, share historical deep-dives, or showcase modern Black excellence across various fields.

Brands

Launch a campaign that highlights Black employees, partners with Black-owned businesses, or sponsors cultural events. Use your platform to amplify Black voices and initiatives.

Partners & Brands for African American Appreciation Month

  1. Motown Records

    Founded by Berry Gordy Jr. in Detroit in 1959, Motown Records became a dominant force in popular music, launching the careers of artists like The Supremes, Stevie Wonder, and Marvin Gaye. It played a pivotal role in the crossover success of Black artists and the Civil Rights Movement.

  2. NAACP

    The National Association for the Advancement of Colored People (NAACP), founded in 1909, is the oldest and largest civil rights organization in the United States. It works to ensure the political, educational, social, and economic equality of rights of all persons and to eliminate race-based discrimination.

  3. Black Enterprise

    Founded in 1970 by Earl G. Graves Sr., Black Enterprise is a premier business, investing, and wealth-building resource for African Americans. It provides essential information and advice for entrepreneurs, professionals, and corporate executives.

  4. Fenty Beauty

    Launched by Rihanna in 2017, Fenty Beauty revolutionized the cosmetics industry by prioritizing inclusivity with an extensive range of foundation shades. The brand quickly became a global phenomenon, challenging industry standards and celebrating diverse skin tones.

  5. Harlem Renaissance Museum

    Dedicated to preserving and showcasing the vibrant cultural movement of the 1920s and 30s, the Harlem Renaissance Museum celebrates the explosion of Black art, literature, music, and intellectual thought. It highlights figures like Langston Hughes and Zora Neale Hurston.

  6. Beyoncé Knowles-Carter

    A global icon in music, fashion, and culture, Beyoncé has consistently used her platform to celebrate Black womanhood, history, and empowerment. Her work, including albums like 'Lemonade' and 'Renaissance,' integrates rich cultural narratives and artistic innovation.

  7. Target

    A major American retailer, Target has committed to supporting Black-owned businesses by increasing its shelf space and marketing efforts for their products. They often feature special collections and campaigns during cultural heritage months, demonstrating a commitment to diversity and inclusion.

African American Appreciation Month Hero

James Baldwin

James Baldwin (1924-1987) was a towering figure in American literature, whose essays, novels, and plays explored complex themes of race, class, sexuality, and humanity. His powerful voice and unflinching honesty made him a crucial commentator on the Black experience and civil rights during the 20th century, influencing generations of writers and activists.

History of African American Appreciation Month

This holiday began in 1979 when then-President Jimmy Carter announced that henceforth, June was to be recognized as Black Music Month. He proclaimed this to cultivate appreciation and promote awareness about the uniqueness and various styles of the music contributed by African-American artists, be it jazz, gospel, blues, hip hop, rap, or rock and roll. Since then, every June has been observed by Americans across the world to celebrate the music that is listened to, loved, and appreciated by many different generations.

Many artists like Kenny Gamble, Dyana Williams, and Ed Wright made their own efforts to continue the tradition. They were supported by many other artists who wanted to share their talent with the rest of the music industry. The first noticeable music genre of African-American origin is the blues, rooted in African religious songs sung during slavery. When jazz came about in the 1920s, it bridged racial gaps as folks of different nationalities came together to enjoy this distinguished form of music. Soon after came different genres such as rock, swing, gospel, hip hop, funk, Motown, and even boogie-woogie. Many famous artists such as the Rolling Stones and The Beatles credit their music to the influence of the blues and jazz. African Americans continue to take the stage and showcase their talent through the performance of their soulful music. These include pop divas like Whitney Houston, Alicia Keys, Aretha Franklin, and Beyonce. These artists are renowned throughout the world.

African American Appreciation Month timeline

1920
The Rise of Jazz

Jazz is played publicly and appreciated by non-African Americans.

1979
Black Music Month

President Jimmy Carter announces June as Black Music Month.

2000
The Official Holiday

The U.S. House of Representatives passes Resolution 509, which officially names the month African American Music Appreciation Month.

2009
The Celebrations

President Barack Obama declares the start of summer a time to celebrate Black artists and musicians.

How Businesses Can Celebrate African American Appreciation Month

Local businesses can honor African American Appreciation Month by actively supporting Black-owned enterprises in their community, perhaps through collaborative events or showcasing their products. Restaurants might feature special menus inspired by African American culinary traditions, while retail stores could highlight books, art, or fashion from Black creators. Hosting educational workshops or sponsoring local cultural events can also foster deeper engagement and appreciation within the community.

African American Appreciation Month FAQs

When is African American Appreciation Month?

African American Appreciation Month runs throughout June 2026, from Monday, June 1, to Tuesday, June 30. It’s a full month dedicated to celebrating the rich heritage and contributions of African Americans.

What is the historical significance of June for African American appreciation?

June holds particular significance as it was officially designated Black Music Month by President Jimmy Carter in 1979, later reaffirmed as African-American Music Appreciation Month. It also encompasses Juneteenth, commemorating the emancipation of enslaved African Americans.

How many African Americans live in the United States?

According to recent U.S. Census Bureau data, there are approximately 47.2 million people who identify as Black or African American in the United States as of 2023. This vibrant community significantly shapes American culture and society.

What is the difference between African American Appreciation Month and Black History Month?

African American Appreciation Month, observed in June, often focuses on contemporary contributions, particularly in music and culture, building on the legacy of Black Music Month. It’s a time for ongoing celebration and recognition.

How to Observe African American Appreciation Month

  1. Give your favorite African-American artist a listen

    Show your appreciation by streaming a song by an African American artist. It will serve as a reminder of their talent and iconic status.

  2. Listen to other similar music

    Music platforms recommend similar artists to the songs you stream. So, be open to listening to something new.

  3. Visit a jazz bar

    Look for a jazz bar near you. Appreciate the instrumentals and vocals during a live performance.

5 Interesting Facts About African-American Music

  1. It started in a theater

    The first musical theater was in Harlem, N.Y.C. — it was known to be the core of African-American music.

  2. Jazz first began in New Orleans

    Jazz was the gateway to the public expression of other African-American genres.

  3. Stevie Wonder wins an award

    Wonder became the first African-American artist to win the Grammy for ‘Album of the Year.’

  4. Church music originated with African-Americans

    Gospel music originated in the Black church, which began with the singing of “Bible” psalms and hymns.

  5. Michael Jackson broke the cultural barrier

    In 1983, Jackson’s songs ‘Billie Jean’ and ‘Beat It’ became blockbuster successes on M.T.V., which had previously been dominated by white artists.

Why African American Appreciation Month is Important

  1. It reinforces non-racialism

    Slavery meant centuries of the unjust treatment of African Americans. This month is an opportunity to honor their struggle and celebrate their ethnicity and skills.

  2. We celebrate creativity and talent

    By hearing the different genres of music that African Americans have created, we get to appreciate their talent as artists. Whether it’s blues, rap, or jazz, we get to honor what they’ve contributed to society.

  3. We embrace the culture

    All people of different races and generations can be inspired to be more inclusive and embrace different cultures. By taking an interest in Black history, we break down social divides.

African American Appreciation Month dates

Year Date Day
2026 June 1 Monday
2027 June 1 Tuesday
2028 June 1 Thursday
2029 June 1 Friday
2030 June 1 Saturday