Entrepreneurs “Do it Yourself” Marketing Month is celebrated throughout June across the United States. The goal of this initiative is to stimulate small business owners to promote their brands by creating their own marketing campaigns, without the need for an expert marketing team. The idea is for entrepreneurs to take the month of June to focus on their publicity and outreach and make their own plans to improve it.
History of Entrepreneurs "Do it Yourself" Marketing Month
Since ancient times communities have found many different ways to profit from the things they produce, whether it’s products resulting from farming or ranch practices, cooking, baking, or even selling things made out of hobbies or entertainment, such as painting or sculpting. With the reach of the internet and new ways of making money coming around, there has been a huge wave of entrepreneurs who build their businesses from scratch. These people are owners of what we call small businesses, and fight every day to make sure their product is seen and bought.
The struggles of owning a company often challenge small business owners; however, very few of them have a partner or a team to share the burden with, which makes it all a lot more difficult. Owning a business involves not only making the product, and following its demand, but preparing the economical outlines, buying materials, transporting, and marketing, among many other jobs. That’s one of the reasons why entrepreneurs have set June aside to focus on marketing initiatives that they can easily do on their own.
There are a few main points in marketing that should be considered when developing a marketing plan for a product or company. It’s important to keep in mind that what you’re selling has a target audience, located in a certain region, that desires your product for a reason. These are the three W’s of marketing: Who, Where, and Why. By making sure you have all of these concepts clear, your campaign will likely succeed.
Entrepreneurs "Do it Yourself" Marketing Month timeline
At the Associated Advertising Clubs of the World convention, the National Association of Teachers of Advertising is founded.
The American Marketing Society is founded by Paul Nystrom.
Both associations come together to publish the first edition of the “Journal of Marketing.”
The American Marketing Association is formed by the merger of two other associations.
Entrepreneurs "Do it Yourself" Marketing Month FAQs
What is a small business example?
Small businesses can offer services or are places of retail. These are usually businesses owned by independent organizations or people and typically use a lot less money to run the business.
What is the best definition of entrepreneurship?
Entrepreneurship is defined as the capacity and willingness to create, manage, and run a business enterprise, including all of its risks, to profit. Starting new firms is the most visible example of entrepreneurship.
How can I become a successful entrepreneur?
It’s important to be very organized and disciplined. Learn how to best manage your money and don’t be afraid of making mistakes!
Entrepreneurs "Do it Yourself" Marketing Month Activities
Sell wearable merchandise
Having people walk around showing off your brand can be really good for business. You can make shirts, bags, pins, and even hats.
Write an e-mail campaign
Why don’t you set up your own newsletter? Your clients will love to get first-hand news on sales and new releases.
Redesign your website
If you’re the owner of a primarily internet-based business, take some time to redesign your website. You can also set up social media profiles for your company to reach more people.
5 Awesome Facts About Marketing You’ll Adore
We all know that blogs are bigger than magazines now, but did you know that they are over 60% more likely to convince you to buy something other than magazines?
Consumers are all about the visuals: 20% will read text, whereas 80% will watch a video with the same content.
On average, a person will go through at least 10 reviews of a product before buying it.
Buyers tend to spend around 80% more when shopping through e-mail marketing.
Right to the point
Only around 42% of buyers will watch a video past the 90-second mark, so keep it short and get right to the point.
Why We Love Entrepreneurs "Do it Yourself" Marketing Month
It promotes small businesses
Small business owners are true fighters. This month helps us remember to uplift and help out anyone struggling to get their product out there.
It keeps us creative
Creating our own designs and figuring out creative ways to promote our businesses keep us creative. And we absolutely love creativity!
It’s all about art
How can we not love celebrating the beauty and importance of artistic expression in product-making? This month keeps us close to our creative essence.
Entrepreneurs "Do it Yourself" Marketing Month dates