National Billboard Day – Jun. 1, 2027

Expected National Billboard Day Deals

As National Billboard Day approaches, the focus shifts from consumer deals to industry recognition and educational initiatives. Outdoor advertising companies often host webinars, virtual tours of their facilities, or offer special rates for new campaigns to showcase the medium’s effectiveness. Creative agencies might run internal competitions for innovative billboard designs. Expect industry associations like the Out of Home Advertising Association of America (OAAA) to lead awareness campaigns, highlighting the reach and impact of billboards. Some digital outdoor advertising providers, such as Lamar Advertising, Outfront Media, and Clear Channel Outdoor, may offer discounted ad packages or free consultations for local businesses. Technology providers like Broadsign and Daktronics might feature case studies of successful campaigns. We will update this page with confirmed live events and programs as June 1 approaches.

History of National Billboard Day

Although National Billboard Day is relatively new, the concept of using billboards is as old as the ancient Egyptians. Messages have always needed to be passed down to people through different means, and a method that passes on the same message to the largest possible number of people is always appreciated. In modern times, billboard advertising can be traced to the adoption of flyposting in the late 15th century. Flyposting is also known as wild posting or billposting and was a guerilla marketing tactic where posters were stuck onto places of interest with wheatpaste.

Further down the years in 1796, lithography was invented by German author and actor Alois Senefelder to print text or images onto paper or other suitable material. It was initially used for musical scores and maps. Billboard advertising became more structured in 1872 when the International Bill Posters Association of North America, now known as the Outdoor Advertising Association of America, was established as a billboard lobbying group. The group set guidelines to govern the use of billboards for advertising to serve not just the public better, but the advertisers as well.

In the early years of the 20th century in 1908, the number of people that used the highways increased in America, and Ford’s Model T was released. This move reduced the reach of roadside billboards and gradually moved advertisers to put billboards on the highways to maximize their reach, and advertisers continue to utilize this tactic today. All of these have led to National Billboard Day being celebrated as the day encourages industry professionals and businesses who use billboard advertising to share how billboards have improved their businesses or helped spread an important Public Service Announcement (PSA). The day is meant to show just how important billboards are in our lives.

How Businesses Can Celebrate National Billboard Day