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- Special Interest
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- Every June 1
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National Nail Polish Day lights up the calendar every June 1, celebrating the endless possibilities of nail color and design. It’s a perfect excuse to refresh your manicure, experiment with bold new shades, or indulge in a pampering salon visit. Join the millions who express their style one polished nail at a time!
Want to sponsor National Nail Polish Day? Learn how
Expected National Nail Polish Day Deals
As National Nail Polish Day approaches, expect a vibrant array of promotions from leading brands and retailers. In 2027, look for Essie to potentially offer special bundles or discounts, given their role in initiating the day. OPI and Sally Hansen often feature buy-one-get-one deals or percentage-off sales on their popular collections. Retailers like Sephora, Ulta Beauty, and Target are likely to host sales on a wide range of nail care products, including polishes, treatments, and tools. Keep an eye out for indie brands like Orly and Zoya to unveil limited-edition shades or online-exclusive promotions. We will update this page with confirmed live deals as June 1 approaches.
Platform Guide for National Nail Polish Day
Tag @nationaltoday_ and use #NationalNailPolishDay. Share your latest manicure, a favorite shade, or a creative nail art tutorial.
TikTok
Tag @www.nationaltoday.com and use #NationalNailPolishDay. Film a quick ‘get ready with me’ featuring your nail polish routine or a fun nail art challenge.
Mention National Today (facebook.com/nationaltoday) and use #NationalNailPolishDay. Share photos of your polished nails and ask friends for their favorite colors.
National Nail Polish Day Hero
Charles Revson
History of National Nail Polish Day
National Nail Polish Day was created by the brand Essie to celebrate the nail-care season. The motive behind the occasion was also to increase nail polish sales that had decreased greatly over the years. Why did this move by Essie evolve into a national day? It’s because Essie is one of the most popular nail polish brands in the U.S. and has been a nail salon expert since 1981. Also loved and cherished by makeup artists, celebrities, and numerous professionals in the fashion industry, the brand is recognized for its intriguing shades of nail polish. Hence, it is not a surprise that a lot of conversation on National Nail Polish Day revolves around highlighting nail color hues that have been used for decades.
The first National Nail Polish Day by Essie was celebrated in 2017 with the hashtag #EssieLove and was spotted all over social media platforms. Loyal customers of the brand were asked to share photos of their painted hands with the hashtag in order to be eligible to win a grand prize on National Nail Polish Day — 100 Essie nail polish shades. Seeing how great the prize was, the hashtag took social media by storm and also contributed to heightening the sales of Essie. Talk about a great marketing strategy!
If you possess a love for nail polish, celebrate the day with great fervor and post photos of your painted hands on social media. Who knows? The prize this year might be bigger and better!
National Nail Polish Day timeline
Ancient Babylonians paint their nails before a battle.
Michelle Menard utilizes the enamel used for cars and creates a polish for nails.
Black nail paint is created.
Jeff Pink creates the French manicure.
National Nail Polish Day FAQs
When is National Nail Polish Day?
National Nail Polish Day 2026 falls on Monday, June 1. It’s the perfect way to kick off the summer season with a fresh, vibrant manicure.
How many nail polish shades exist?
While an exact number is impossible to pinpoint, thousands upon thousands of nail polish shades exist across various brands, with new colors and finishes constantly being introduced. This vast selection ensures there’s a perfect hue for every mood and occasion.
Who invented nail polish?
The origins of nail coloring can be traced back to ancient civilizations, with evidence of nail staining in China as early as 3000 BC using plant-based dyes. Modern nail polish, however, evolved from car paint technology in the early 20th century.
What is the difference between gel and regular nail polish?
Regular nail polish air-dries and typically lasts a few days before chipping. Gel polish, on the other hand, requires curing under a UV or LED light, offering a much longer wear time of up to two to three weeks with a high-shine finish.
How to Celebrate National Nail Polish Day
Get a pedicure and manicure
To celebrate the day, head out to a salon with your friends, your sister, or your daughter and get a super relaxing pedicure and manicure. Not only will your hands and feet look amazing, but you will also end up feeling great.
Go nail shopping
Order online or hit the mall — use this day to try different nail colors and see which shade suits you best. You can also go through a variety of peel-off nail colors. Remember to go for brands that do not support animal testing.
Wear a new color
Never worn a shade like black or a bright hue like yellow and green? Well, National Nail Polish Day is the perfect time of the year to step out of your comfort zone and try something new.
5 Fun Facts About Nail Polish
The most expensive nail polish
The most expensive nail polish includes diamonds and costs $250,000.
All the colors you need
Essie nail polish has around 1,000 different nail polish shades.
Nail colors and psychology
Psychological experts say the color we wear reveals our current mental state.
Improving nail health
Some nail polishes have protein peptides and vitamins for healthier nails.
Nail polish for years
Open nail polishes last for two years.
Why National Nail Polish Day is Important
It helps the nail polish industry
Since nail polish sales dropped in the past few years, National Nail Polish Day is more important than ever to ensure the nail polish industry does not suffer financial losses. After all, the livelihood of many laborers depends on the profits earned by these companies.
It provides an opportunity for self-love
The day encourages manicures and pedicures so you will get a chance to relax and give your hands and feet some lovin’!
The day brings out one’s experimental side
Since National Nail Polish Day brings numerous interesting nail shades to the forefront, it often gives women the confidence to step out of their comfort zones and experiment with bold shades.
Social Media Tips for National Nail Polish Day
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