National Nail Polish Day on June 1 is an occasion that is a favorite of almost all women — at least the ones who love to add color to their hands. Initiated in 2017 by nail polish brand Essie, the day is all about cherishing nail polishes, and the hundreds of shades that are available to women across the nation. And yes, there are more hues of nail polish than you can imagine — well, there are enough to go with every outfit in your closet. The day, which was initially celebrated to honor everyone’s ‘love for Essie’, has now evolved into an event where numerous brands promote their products and offer special discounts. No wonder women love National Nail Polish Day!
History of National Nail Polish Day
National Nail Polish Day was created by the brand Essie to celebrate the nail-care season. The motive behind the occasion was also to increase nail polish sales that had decreased greatly over the years. Why did this move by Essie evolve into a national day? It’s because Essie is one of the most popular nail polish brands in the U.S. and has been a nail salon expert since 1981. Also loved and cherished by makeup artists, celebrities, and numerous professionals in the fashion industry, the brand is recognized for its intriguing shades of nail polish. Hence, it is not a surprise that a lot of conversation on National Nail Polish Day revolves around highlighting nail color hues that have been used for decades.
The first National Nail Polish Day by Essie was celebrated in 2017 with the hashtag #EssieLove and was spotted all over social media platforms. Loyal customers of the brand were asked to share photos of their painted hands with the hashtag in order to be eligible to win a grand prize on National Nail Polish Day — 100 Essie nail polish shades. Seeing how great the prize was, the hashtag took social media by storm and also contributed to heightening the sales of Essie. Talk about a great marketing strategy!
If you possess a love for nail polish, celebrate the day with great fervor and post photos of your painted hands on social media. Who knows? The prize this year might be bigger and better!
National Nail Polish Day timeline
Ancient Babylonians paint their nails before a battle.
Michelle Menard utilizes the enamel used for cars and creates a polish for nails.
Black nail paint is created.
Jeff Pink creates the French manicure.
National Nail Polish Day FAQs
What day is National Nail Polish Day?
National Nail Polish Day is celebrated on June 1 every year.
What is the nail polish color for 2020?
Selected as Pantone’s color of the year, classic blue was the nail polish color for 2020.
What is nail polish made of today?
Nail polish consists of a film-forming polymer dissolved in a volatile organic solvent.
How to Celebrate National Nail Polish Day
Get a pedicure and manicure
To celebrate the day, head out to a salon with your friends, your sister, or your daughter and get a super relaxing pedicure and manicure. Not only will your hands and feet look amazing, but you will also end up feeling great.
Go nail shopping
Order online or hit the mall — use this day to try different nail colors and see which shade suits you best. You can also go through a variety of peel-off nail colors. Remember to go for brands that do not support animal testing.
Wear a new color
Never worn a shade like black or a bright hue like yellow and green? Well, National Nail Polish Day is the perfect time of the year to step out of your comfort zone and try something new.
5 Fun Facts About Nail Polish
The most expensive nail polish
The most expensive nail polish includes diamonds and costs $250,000.
All the colors you need
Essie nail polish has around 1,000 different nail polish shades.
Nail colors and psychology
Psychological experts say the color we wear reveals our current mental state.
Improving nail health
Some nail polishes have protein peptides and vitamins for healthier nails.
Nail polish for years
Open nail polishes last for two years.
Why National Nail Polish Day is Important
It helps the nail polish industry
Since nail polish sales dropped in the past few years, National Nail Polish Day is more important than ever to ensure the nail polish industry does not suffer financial losses. After all, the livelihood of many laborers depends on the profits earned by these companies.
It provides an opportunity for self-love
The day encourages manicures and pedicures so you will get a chance to relax and give your hands and feet some lovin’!
The day brings out one’s experimental side
Since National Nail Polish Day brings numerous interesting nail shades to the forefront, it often gives women the confidence to step out of their comfort zones and experiment with bold shades.
National Nail Polish Day dates