National Mascot Day – Jun. 17, 2027

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Every June 17
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National Mascot Day arrives every June 17, a vibrant tribute to the costumed characters who ignite enthusiasm at sporting events and beyond. These beloved figures create lasting memories for fans of all ages, embodying the spirit and energy of their teams. Dive into the history of mascots, share your favorite moments, and celebrate the joyous impact they have on our culture.

Want to sponsor National Mascot Day? Learn how

Expected National Mascot Day Deals

While official 2027 promotions are still under wraps, history shows that National Mascot Day inspires playful deals. Expect sports retailers like Fanatics and Lids to offer discounts on team merchandise featuring mascots. Fast-food chains such as McDonald’s or Burger King might roll out special kids’ meal toys or limited-time mascot-themed menu items. Local sports bars could host mascot-themed trivia nights or costume contests. Even family entertainment centers like Chuck E. Cheese might have special appearances or promotions. We will update this page with confirmed live deals as June 17 approaches.

Platform Guide for National Mascot Day

Instagram

Tag @nationaltoday_ and use #NationalMascotDay. Share photos and reels of your favorite mascots, both professional and local, or even your own mascot costumes.

TikTok

Tag @www.nationaltoday.com and use #NationalMascotDay. Create short, energetic videos showcasing mascot dances, funny moments, or behind-the-scenes glimpses of mascot life.

X/Twitter

Mention @NatlToday and use #NationalMascotDay. Join the conversation by tweeting about iconic mascot moments, voting in polls for best mascots, or sharing fun facts.

Social Media Tips for National Mascot Day

Individuals

Attend a local sporting event and cheer on the mascot, or simply share a photo of your favorite team's mascot on social media with a personal anecdote about their impact.

Creators

Produce a video ranking the most iconic mascots, interview someone who has been a mascot, or create a tutorial on designing a mascot costume for a local team or event.

Brands

Sports teams can host a 'meet the mascot' event, offer mascot-themed merchandise discounts, or launch a social media campaign asking fans to share their favorite mascot memories.

Top Brands for National Mascot Day

  1. NBA

    The National Basketball Association is renowned for its vibrant and entertaining mascots, many of whom have become iconic figures in their own right. From the Phoenix Suns' Gorilla to the Chicago Bulls' Benny the Bull, NBA mascots are integral to the game-day experience.

  2. NFL

    The National Football League features a variety of team mascots that rally fans and add to the excitement of game day. These characters, often animal-themed, embody the spirit and strength associated with their respective franchises.

  3. MLB

    Major League Baseball teams often have beloved mascots that engage with fans of all ages, from the Phillie Phanatic to the San Diego Padres' Swinging Friar. These figures are a staple of ballpark entertainment.

  4. Disney

    Founded in 1923 by Walt Disney, The Walt Disney Company is synonymous with iconic characters and mascots. From Mickey Mouse to Donald Duck, Disney characters are mascots for one of the world's most recognized entertainment brands, bringing joy to millions globally.

  5. Warner Bros.

    Established in 1923 by the Warner brothers, Warner Bros. Entertainment is home to beloved cartoon characters like Bugs Bunny and Daffy Duck, who serve as de facto mascots for their vast array of animated and cinematic productions, entertaining generations.

  6. Jim Henson Company

    Founded in 1958, The Jim Henson Company is famous for its Muppets, which are essentially mascots for their unique brand of puppetry and storytelling. Characters like Kermit the Frog and Miss Piggy are instantly recognizable and cherished worldwide.

  7. Build-A-Bear Workshop

    Founded in 1997, Build-A-Bear Workshop allows customers to create their own stuffed animals, which often serve as personal mascots or comforting companions. The company celebrates the joy and individuality that these custom characters bring to people's lives.

National Mascot Day Hero

Dave Raymond

Dave Raymond is widely recognized as the original Phillie Phanatic, the iconic mascot for the Philadelphia Phillies baseball team. From 1978 to 1993, Raymond brought the Phanatic to life, revolutionizing the role of sports mascots with his energetic antics and fan interaction. He later founded the Raymond Entertainment Group, a company that consults on mascot creation and performance for teams and corporations worldwide, solidifying his legacy as a pioneer in the mascot industry.

History of National Mascot Day

Mascots have been around for over 130 years. The term was popularized in the 18th century when French composer Edmond Audran wrote the opera “La Mascotte.” The work became so popular that it was translated into English as “The Mascot,” meaning any animal, person, or object which brings good luck. On November 11, 1882, according to a sports article in the London newspaper “The Era,” a football match between Middlesbrough Association and a newly formed team named La Mascotte took place in which one player dressed up in a costume. This was most likely the first mascot in the sports world.

In the United States, the first mention of a sports mascot for baseball was in 1883, when a boy working for the team named Chic earned the reputation of bringing good luck to the players. Mascots can take the form of a person, animal, or anything which represents good luck. Costumed mascots appeared in the mid-20th century, which allowed teams to choose any creature to become their ambassador. Nowadays, mascots stir up the fan base, entertain and also educate. They have filled all American landscapes. Mascots are also commonly used to represent consumer products, one example being Ronald McDonald for the fast-food chain McDonald’s.

Music bands also use band mascots to promote their music who show up at live shows or on the album covers. Think Eddie, the Head of the famous English heavy metal band Iron Maiden.

National Mascot Day timeline

18th Century
The Term Mascot is Used

The term mascot becomes popular after Edmond Audran writes the opera, “La Mascotte.”

1882
First Mention in Sports

In a football match between Middlesbrough Association and La Mascotte, a player dresses up in a costume.

1883
First Mascot in the United States

In the United States, the first mention of a sports mascot is associated with baseball.

Mid-20th Century
Costumed Mascots Appear

Costumed mascots start appearing in the mid-20th century, which allows teams to choose any character or object to become their ambassador.

How Businesses Can Celebrate National Mascot Day

Local businesses can embrace National Mascot Day by hosting mascot-themed events or promotions. Restaurants could offer discounts to customers wearing sports team apparel featuring their mascot, or create a special ‘Mascot Meal’ for kids. Retail stores might set up photo booths with cutout mascots or run a contest for the best drawing of a local school’s mascot. Even offices can encourage employees to share photos of their favorite mascots, fostering a fun and spirited workplace environment. Consider inviting a local school or community mascot for a special appearance to engage customers.

National Mascot Day FAQs

When is National Mascot Day?

In 2027, National Mascot Day is observed on Friday, June 17, providing an excellent start to the weekend for honoring these beloved figures.

What is the origin of the word 'mascot'?

Tracing its roots to 19th-century France, ‘mascotte’ initially gained popularity through an 1880 operetta by Edmond Audran titled ‘La Mascotte.’ The term quickly entered common English usage, cementing its meaning as a charm or symbol of good luck, especially in sports.

How many professional sports mascots are there?

With teams in the NFL, NBA, MLB, NHL, and MLS all employing official mascots, the total number of professional sports mascots easily exceeds a hundred, not including collegiate and minor league figures. These characters are vital to fan engagement and team branding.

What makes a good mascot?

Beyond visual appeal, an effective mascot requires a performer who can bring the character to life with enthusiasm and improvisation. Key traits include approachability, versatility for various events, and a design that resonates with the target audience, fostering a strong connection and sense of identity.

National Mascot Day Activities

  1. Cheer for your favorite mascot

    Attend any of your favorite events and cheer for the mascot you liked best. It not only makes the event fun but generates enthusiasm and team spirit.

  2. Buy merchandize

    Buy merchandise of your mascot. Support your mascot and build your collection.

  3. Read the history

    Research the history of mascots and sports. The two are intertwined in a fascinating history.

5 Interesting Facts About Mascots

  1. Snoopy is NASA’s mascot

    In 1968, NASA uses the “Peanuts” comic character Snoopy as its safety mascot.

  2. Triceratops is the Colorado Rockies mascot

    Triceratops became the team mascot as a dinosaur rib was found during the construction of the stadium.

  3. Domino’s Pizza had a mascot

    Domino’s had a mascot named The Noid but stopped using it after a mentally challenged man with the name Noid thought that the character was based on him and killed himself.

  4. MGM’s mascot is a real lion

    MGM has used eight lions as mascots.

  5. Mascot for Georgetown Hoyas was Sergeant Stubby

    In the 1920s, the mascot for the Georgetown Hoyas sports teams was Sergeant Stubby, the most decorated war dog in WWI.

Why We Love National Mascot Day

  1. It is a happy day

    It is a joyous day for the celebration of mascots. Today, we celebrate and appreciate mascots.

  2. It promotes the mascots

    Mascots have an interesting history. They have supported all kinds of events and emboldened many events and causes.

  3. It brings people together

    It brings people together and makes the day more fun. It unites teams and supporters and motivates onlookers to join in.

National Mascot Day dates

Year Date Day
2027 June 17 Thursday
2028 June 17 Saturday
2029 June 17 Sunday
2030 June 17 Monday
2031 June 17 Tuesday