National Lipstick Day – July 29, 2020

Wed Jul 29

Red alert — it’s National Lipstick Day this July 29!

While incredibly popular today, lipstick actually goes way back. It’s been a symbol of culture, status, and personal style for ages. Everyone from Cleopatra to Queen Elizabeth I had their own original look! Today lipstick remains a crucial part of every makeup lover’s collection. As we all know, different colors evoke different feelings, and nothing completes an outfit like a bold, beautiful lip.

This National Lipstick Day, we’re partnering with Larénim, a beauty brand which prides itself on creating natural, high-quality products that not only appear stunning, but also improve the look of your skin. Whether you stick to a specific shade or switch it up every night, Larénim has a hue for you.



National Lipstick Day – Shade Profiles

The National Today data science team surveyed 1,000 Americans about their lipstick impressions.

What does your favorite lipstick shade say about you?

Red: You’re confident, command attention and love being in a position of power. When you walk into a room, all eyes turn your way. 

Light Pink: You’re sweet as can be, but that doesn’t stop you from wanting to have a little fun. People are drawn to your infectious personality.

Hot Pink: You’re the life of the party — it doesn’t matter whether you’re dancing up a storm, manning the music selection, or chatting up guests.

Purple: You’re the wild card of the friend group and constantly seek adventure. You know spontaneity is the spice of life.

Nude: You’re practical and mean business. Others trust you to get the job done right — the first time.

National Lipstick Day timeline

3100 BC

Crushing It

Women (and men) crush gemstones and use them to decorate their faces — mainly on the lips and around the eyes. Later, Egyptians smash bugs to create a vivid red.


Meet fashion icon Queen Elizabeth I

Liz is nothing if not a full-on trendsetter! After a long hiatus, the Queen’s signature red gains popularity, even though lipstick is still restricted to noble ladies and actors. Elizabeth, a huge believer in the healing powers of lipstick, applies the cosmetic heavily even after falling ill. Some historians note she had a half-inch on at the time of her death.


Lipstick equals liberation

Elizabeth Cady Stanton, Charlotte Perkins Gilman, and other early feminists paint their lips as a symbol of emancipation while taking part in the New York City Suffragette March.


It's on!

Women everywhere can't get enough lip — especially after one Great Depression and two World Wars. Hollywood royalty like Grace Kelly, Audrey Hepburn, and Marilyn Monroe make their signature shades iconic.


Lips like never before

Mattes, glosses, creams, and satins of all shades give women and men seemingly endless options. Year after year, new styles dominate the scene, ensuring that those who love lipstick never run out of ideas.

Our 5 Favorite Ultra Wear Lipstick Shades from Larénim

Reds and pinks and purples, oh my!

Larénim offers a wide range of color with their Ultra Wear Lipstick Shades collection. Bonus: they’re infused with botanical oils and plant butters, leaving lips luscious and hydrated. Here are five of our favorites:

1. Pink Grapefruit
On the hunt for the perfect fruit-inspired shade? This delightfully tropical color will instantly up your mood with a pretty-in-pink kissable pout.

2. Candy Apple
While every skin tone has a red lipstick that suits them best, Candy Apple boasts a shade that is irresistibly gorgeous. It’s sure to turn heads!

3. Bright Fuschia:
Va-va-voom! Expect to have way more fun once you swipe this shade on. The hot pink hue certainly makes a statement.

4. Coral Blaze:
Coral is the cool, fun cousin to a red lip. This shade was made for summer and will instantly make any look beach-ready.

5. Plumtallic
We’re already thinking ahead to fall and, more importantly, how excited we are to rock Plumtallic! It’s the perfect deep berry hue to complement the season’s color palette.

National Lipstick Day Activities

  1. Treat yourself to a new shade

    We know you probably already have your signature shade, but wouldn't it be nice to try something different? Today's the day!

  2. Create a color all your own

    Feeling uninspired by your current selection? Try this: Take a piece of dental floss and slice off a small amount of two different Larénim Ultra Wear™ lipstick shades. Then combine them together with a small spatula or spoon. Apply with a lip applicator brush or your pinky finger and — viola! —you have your very own customized Larénim Ultra Wear lip color. Share your new color on Instagram!

  3. Lights, camera, lips

    Does anyone else indulge in MUA tutorials on YouTube and Instagram? We know we do! While it’s fun to watch others do their makeup, try filming your own makeup looks — just an iPhone camera will do. Share your favorite products and techniques with friends, or keep the memento for yourself. Either way, it’s fun to play influencer for a day.

Why We Love National Lipstick Day

  1. Confidence

    A swipe of lipstick can elevate your look instantly. When that happens, you're more likely to stand out! Plus, lipstick can also help you own a signature shade, just like a long line of celebs from Elizabeth Taylor to Taylor Swift.

  2. Capable

    A recent Harvard/Boston University study found that people wearing color cosmetics were perceived as more competent and reliable. Lipstick doesn't only make you feel better — it also makes other people trust you more!

  3. Color

    No matter the season, there's a lipstick shade to match. And National Lipstick Day comes but once a year. It's a time to experiment!

National Lipstick Day dates
2020July 29Wednesday
2021July 29Thursday
2022July 29Friday
2023July 29Saturday
2024July 29Monday