Galentine's Day – February 13, 2020

Thu Feb 13

What is Galentine’s Day?

February truly is the month of love and Galentine’s Day on February 13 fits right in. We’re quick to shower our significant others with gifts and treats on February 14, but the day prior was designed to celebrate other equally important relationships in our lives: our girlfriends! Galentine’s Day is a time to bring together the ladies in your life you love most.

History of Galentine’s Day

Galentine’s Day was the creation of the beloved fictional deputy director of Parks and Recreation in Pawnee, Indiana, Leslie Knope. The show’s writers centered the 16th episode of the second season of Parks and Recreation around Leslie’s favorite February tradition, Galentine’s Day. Over a brunch of waffles and excessive gift-giving, Leslie celebrates the joy of female friendship with close friends and co-workers.
 
What was previously an unknown and unofficial holiday immediately skyrocketed in popularity, so much so that businesses have created Galentine’s Day promotions in honor of the celebration. Special happy hours, group spa discounts, and brunch deals are popular ways to honor the occasion, as the once fictional holiday filled a void in the Valentine’s Day market that left single women feeling alienated by the pomp and circumstance of the lover’s holiday.
 
The holiday that Knope invented bares striking similarities to her characterover-the-top generosity and impassioned sincerity. Galentine’s Day is to Valentine’s Day what Friendsgiving is to Thanksgiving: a chance to recognize the impact that our friends have on our lives and thank them for their steadfast loyalty, love, and laughter.
 
We could go on, but we think Leslie explains Galentine’s Day best: “Every February 13, my ladyfriends and I leave our husbands and our boyfriends at home, and we just come and kick it, breakfast-style. Ladies celebrating ladies. It’s like Lilith Fair, minus the angst. Plus frittatas.”

Galentine's Day timeline

2020

Galentine's Day turns ten

The "Galentine's Day" episode that sparked the cultural phenomenon aired ten years ago on February 11, 2010.

2014

Make new friends but keep the old

Galentine's Day is celebrated again on Parks and Recreation, this time in an effort to find a new best friend for Leslie Knope after the departure of Ann Perkins, Knope's long-time BFF.

2011

A celebration is born

The primetime show's invention sees so much popularity that it becomes a trending topic on Twitter the following year.

2010

Galentine's Day is first celebrated

Season 2, Episode 16 of Parks and Recreation sees the female cast members celebrating the holiday with brunch and a gift exchange.

Stats about Galentine's Day

4.98 million household viewers of “Galentine’s Day”
According to Nielsen Media Research, the episode “Galentine’s Day” of Parks and Recreation in the show’s second season garnered nearly 5 million viewers, marking it as an improvement for ratings in the series.
 
548,000 Instagram posts
Search #GalentinesDay on the social media platform and you’ll find over half a million posts of women celebrating other women in honor of the holiday.
 
66% of women buying non-romantic gifts in February
Where sales for Valentine’s Day specifically are trending downwards, Hallmark found that nearly 2/3 of women who were purchasing cards around Valentine’s Day were doing so for non-romantic relationships, including friends and family. This prompted the brand to release a line of Galentine’s Day cards and others around platonic relationships.

Galentine's Day FAQs

Who created Galentine's Day?

Galentine’s Day was created by Leslie Knope, the Parks and Recreation fictional main character. She invented the holiday as a tribute to her close girlfriends.
 

What are some ways to celebrate Galentine's Day?

Here are four good ones:

  1. Brunch, brunch, and brunch some more
  2. Send your girlfriends a card
  3. Get your girlfriends a gift
  4. Pamper yourselves

Is Galentine's Day celebrated every year?

Yes! Unofficially, Galentine’s Day is celebrated the day prior to Valentine’s Day, annually on February 13.
 

Galentine's Day Activities

  1. Get your girlfriends together

    A Galentine's Day celebration isn't so without rallying the ladies together! If you can't all be together in person, a group Skype or FaceTime session will suffice. Whatever the case may be, make sure you're sharing fond memories, lots of laughter, and maybe a few tears -- happy ones only.

  2. Eat, drink, and be merry

    Perhaps you'll take a feather from Leslie's cap and get the girls together for brunch (waffles in particular), or maybe your girl gang is more of a bottle-of-wine-at-happy-hour plus a cheeseboard type of group. Nothing brings friends together like food, and Galentine's Day is the perfect excuse to indulge in something delicious with your favorite ladies by your side.

  3. Treat yo' selves

    Parks and Recreation gifted us a wealth of memes, "treat yo' self" being one, Galentine's Day being another. Donna Meagle would be proud if you got the girls together for mani-pedis, facials, or a group trip to the spa for a day of pampering. 

Facts About Parks And Rec's "Galentine's Day"

  1. Guest Stars

    Leslie tries to reunite her mom with her old flame played by John Larroquette.

  2. 4.98 Million Viewers

    4.98 million people watched it when it first aired—that's the population of South Carolina.

  3. Fan favorite

    It's the highest-rated episode of the season.

  4. Even Businesses Embraced It

    Not to be overshadowed by its romantic successor, businesses from Lyft to Target promote it on Twitter every year.

  5. Timelessness

    The episode aired in 2010, but its impact will live on forever.

Why We Love Galentine's Day

  1. It shows how awesome women are

    Women rock, and when women support one another, they rock even more. Galentine's Day allows women to celebrate one another's achievements, both solo and within their friendships.

  2. It celebrates platonic friendships

    Relationships may come and go -- and Valentine's Day can be a stark reminder of that -- but good friendships are steadfast. Friendships continue to be an important role in our lives, particularly in our adult years, because they create a sense of stability in a world that is increasingly mobile.

  3. It defies cultural norms

    Galentine's Day found a gap in the market to acknowledge one of the most common yet unrecognized entities in our lives: Female friendship. With the inception of the #WomenSupportWomen movement and other endorsements of female empowerment, Galentine's Day becomes an increasingly important movement to celebrate the people in our life that don't often receive praise.

Galentine's Day dates

YearDateDay
2020February 13Thursday
2021February 13Saturday
2022February 13Sunday
2023February 13Monday
2024February 13Tuesday

Let’s get social

Here are some special hashtags for the day.

#GalentinesDay #GirlsJustWannaHaveFun #WomenSupportWomen