- Categories:
- Arts & Entertainment
- Tags:
- FashionLifestyle
- Where:
- United States
- Date change rule:
- Every March 6
- Holiday emoji:
- 👗
National Dress Day sashays onto the calendar every March 6, celebrating the most versatile and fun article of clothing: the dress. Founded by designer Ashley Lauren, this day pays homage to dresses and the magical moments they create. Embrace your favorite styles, share cherished memories, and find new ways to express yourself through fashion.
Want to sponsor National Dress Day? Learn how
Expected National Dress Day Deals
As National Dress Day approaches, expect a flurry of promotions from major retailers and boutique brands. While we wait for official 2027 promotions to drop, history shows brands like Macy’s, Nordstrom, and Lulus often feature special discounts on dresses. Look for deals from online fashion giants such as ASOS and Reformation, offering percentages off specific dress collections. Specialty stores like Anthropologie might highlight unique styles. Even rental services like Rent the Runway could offer discounts on their dress subscriptions. We will update this page with confirmed live deals as March 6 approaches.
Platform Guide for National Dress Day
Tag @nationaltoday_ and use #NationalDressDay. Share photos or reels of your favorite dresses and the memories associated with them.
TikTok
Tag @www.nationaltoday.com and use #NationalDressDay. Create short videos showcasing dress transformations, styling tips, or historical fashion facts.
Mention National Today (facebook.com/nationaltoday) and use #NationalDressDay. Share a post asking your community about their most memorable dress moments.
National Dress Day Hero
Ashley Lauren
National Dress Day timeline
Towards the end of the century, women start to wear form-fitting and shapely dresses.
A Chanel dress featured on the cover of the October issue of “Vogue” popularizes the ‘Little Black Dress.’
The iconic green Versace dress made from silk chiffon is worn by Jennifer Lopez at the Grammys.
Ashley Lauren Kerr, the creator of National Dress Day, launches her formal dress line ASHLEYlauren.
How Businesses Can Celebrate National Dress Day
Local fashion boutiques can host in-store events, offering styling sessions or discounts on their dress collections. Tailors and alteration shops might provide special offers on dress fittings, encouraging customers to refresh beloved garments. Event planners could collaborate with local designers to showcase different dress styles suitable for various occasions, from weddings to galas. Even dry cleaners can participate by offering promotions on dress cleaning, helping customers preserve their favorite pieces.
National Dress Day FAQs
When is National Dress Day?
In 2027, National Dress Day will be observed on Saturday, March 6, providing a full day for fashion enthusiasts to showcase their favorite dresses. Plan your weekend outfits around this celebration of style.
Who founded National Dress Day?
The initiative for National Dress Day came from designer Ashley Lauren, who wanted a dedicated day to recognize dresses as more than just clothing. Her vision was to create a moment for individuals to reflect on the special occasions tied to their favorite garments.
What is the global dress market worth?
Estimates place the global market for women’s dresses at over $150 billion, with steady growth projected over the coming years. This robust market underscores the dress’s status as a fashion staple for women across all demographics.
What are some popular types of dresses?
The world of dresses is incredibly diverse, encompassing styles like the comfortable A-line, the figure-hugging bodycon, the timeless wrap dress, and the versatile shirt dress. These variations ensure there’s a perfect dress for every body type and event.
National Dress Day Activities
Remember your dresses
The day was founded as an occasion to remember and appreciate the dresses in our lives. Take the opportunity to look through your closet and old photos and remember the dresses you wore on your most memorable occasions. Maybe make a list of your favorite dresses, or post a collage on Facebook.
Wear a dress
The simplest way to celebrate National Dress Day is to wear a dress! Because the day falls during March, it may be cold where you live, and maybe you’ve been wearing pants for months. Use the day as an excuse to get out your favorite dress — no matter how springy — put on some leggings or tights, and make new memories in your favorite garment.
Ask a friend or family about her favorite dresses
Asking a friend or family member about her own favorite dresses is a great way to get to know someone better. Call your grandma to ask about the favorite dresses of her youth, or ask your mom if she remembers what is like shopping for her high school graduation dress. Get your friends in on the fun, too! Ask friends on Facebook to share memories of their favorite dresses.
Why We Love National Dress Day
Dresses are comfortable
Is there anything more comfortable to wear than a dress? The answer is no — and you just have to look to fashion throughout history and around the world to be assured that dresses are the best! Men, women, and children have worn versions of the dress throughout history, and it many warm countries, men wear dresses, also called tunics, as a way to stay cool.
Dresses are versatile
There are so many different kinds of dresses that there is one for every occasion! There are dresses for sleeping, dresses for lounging around the house, dresses for playing sports in, dresses for work, dresses for play, and of course, dresses for the most special occasions in our lives, like prom dresses, wedding dresses, and red carpet dresses.
Dresses are beautiful
Dresses can be pragmatic of course, but they can also be beautiful. Designer dresses can be works of art, and some of the world’s best museums have had dresses on exhibit to highlight their beauty and craftsmanship. They can be embroidered, hand-beaded, hand-stitched and made of the finest materials.
Social Media Tips for National Dress Day
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