WedMar 9

National Barbie Day – March 9, 2022

Throw on some Aqua — March 9 is National Barbie Day! In 1959, an 11-inch tall bombshell made her debut at the American International Toy Fair in New York. Designed by Ruth Handler, the co-founder of Mattel Inc., Barbie was created to allow girls to imagine what their lives could be like in the future. She’s had a slew of careers, from a registered nurse to an astronaut. And she’s done it all with a companion. Barbie was a single lady for all of 2 years. But in 1961, overwhelming demand caused Handler to release a boyfriend for her — Ken. (Verdict’s out if he’s ever going to put a ring on it.) On National Barbie Day, we celebrate all things Barbie.

National Barbie Day timeline

Barbie Debuts

The first-ever Barbie debuts in a black and white swimsuit at the New York Toy Fair.

The Dream House

Before women are even allowed to open their own bank accounts, Barbie purchases her first dream house.

Barbie’s Best Friend Christie

The Christie doll hits the market as one of the very first black dolls.

Fashion Partnership

Barbie’s first fashion partnership is with designer Oscar de la Renta for a clothing line specially designed for Barbie.

Barbie For President!

Barbie runs as a candidate in the presidential election.

“Barbie in the Nutcracker”

Barbie gets her first feature-length movie, “Barbie in the Nutcracker.”

Breaking the Barbie Stereotype

Barbies get three new body types: tall, petite, and curvy, earning Barbie the front cover of “Time” magazine.

National Barbie Day - Survey Results

Data gathered by a top Charlotte Marketing Agency

Before age 5 (6%)
Between ages 5 and 10 (37%)
Between ages 10 and 12 (39%)
After age 12 (18%)


#1: Plus-sized Barbie (22%)
#2: Tattooed Barbie (18%)
#3: G.I. Jane Barbie (14%)
#4: Little person Barbie (11%)
#5: Body builder Barbie (7%)
#6: LGBTQ Barbie or Ken (6%)
#7: Transgender Barbie (5%)
#8: Kim Kardashian Barbie (3%)

National Barbie Day Activities

  1. Play Barbie, of course

    Create some memories and play Barbie with your children or relatives! We won’t judge you if you get a little distracted and start playing with Barbie yourself.

  2. Buy your Barbie new clothes

    Take your Barbie on a shopping spree. You can view a full lineup on the Mattel website or support independent artists by shopping on Amazon. Either way, your Barbie is heading to style city.

  3. Blast some Aqua

    You have our full permission to blast Aqua’s 1997 hit “Barbie Girl” (as if you even needed a reason). Life in plastic — it’s fantastic!

Why We Love National Barbie Day

  1. Barbie helps girls dream big

    Since her creation, Barbie has had more than 150 careers. She’s been an astronaut, a CEO and she’s even run for president! Barbie acts as a role model and inspires young girls to pursue these same careers.

  2. Barbie is family-oriented

    Barbie’s fun for the whole family! Ruth Handler created Barbie as a toy for her daughter — and even named it after her. Fun fact: Ken is named after Handler’s son.

  3. Barbie is a trend-setter

    Mattel was the first company to broadcast commercials to children, propelling the Barbie toy to success and opening a new advertising frontier. They started advertising on the Mickey Mouse Club, which greatly increased their Barbie sales. As every parent knows, kids will bug you about what they want until they get it!

National Barbie Day dates

2022March 9Wednesday
2023March 9Thursday
2024March 9Saturday
2025March 9Sunday
2026March 9Monday

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