Liptember – Sep. 1, 2026

Liptember
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AwarenessMental Health
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United States
Date change rule:
Every September
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Liptember champions women’s mental health throughout September, encouraging participants to wear vibrant lipstick as a conversation starter. Join the movement by registering online, flaunting a bold lip color, and sharing your journey to raise awareness and vital funds.

Want to sponsor Liptember? Learn how

Expected Liptember Deals

As a cause-driven initiative, Liptember focuses on fundraising and awareness rather than commercial deals. The official Liptember organization partners with various brands and individuals to encourage donations and participation. In previous years, beauty retailers and makeup brands have often offered special promotions on lip products, donating a portion of sales to the cause. We anticipate similar support in 2027, with brands like MECCA, Sephora, and Priceline Pharmacy potentially running campaigns or offering exclusive Liptember-themed products. Individuals can register on the Liptember website to receive support from friends and family, with all funds directly supporting women’s mental health research and services. We will update this page with confirmed live initiatives as September approaches.

Platform Guide for Liptember

Instagram

Tag @nationaltoday_ and use #Liptember. Share your bold lipstick looks and mental health messages to inspire others.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #Liptember. Share your fundraising progress and connect with the community.

X/Twitter

Mention @NatlToday and use #Liptember. Tweet about mental health facts, resources, and your participation in the campaign.

Social Media Tips for Liptember

Individuals

Choose a vibrant lipstick shade to wear daily throughout September. Share your daily look and explain why you're participating to friends, family, and colleagues, encouraging them to donate to your Liptember fundraising page.

Creators

Create a series of short videos or photo reels showcasing different bold lipstick looks for Liptember. Share mental health tips, personal stories (if comfortable), and encourage your audience to register and donate to the cause.

Brands

Launch a special Liptember-themed product or promotion, donating a percentage of sales to the campaign. Encourage employees to participate and match their fundraising efforts, amplifying the message of women's mental health.

Organizations & Brands for Liptember

  1. Liptember Foundation

    Founded in 2011 in Australia, the Liptember Foundation is the official organization behind the annual campaign. It aims to raise awareness and funds for women's mental health, supporting research, prevention, and treatment services across Australia.

  2. Priceline Pharmacy

    An Australian health and beauty retailer, Priceline Pharmacy has been a long-standing and major partner of the Liptember campaign. They actively promote the initiative in stores and online, encouraging customers to purchase lip products and donate to the cause.

  3. MECCA

    A leading Australian beauty retailer, MECCA often supports various charitable initiatives. While not an official partner every year, they frequently feature brands that donate to mental health causes or run their own in-store promotions to align with Liptember's mission.

  4. Sephora

    The global beauty retail giant, Sephora, operates in Australia and has a strong commitment to social impact. They occasionally participate in or highlight campaigns that align with mental health awareness, making them a potential supporter of Liptember-related initiatives.

  5. Beyond Blue

    An Australian independent non-profit organization, Beyond Blue provides information and support to help everyone in Australia achieve their best possible mental health. Liptember funds often contribute to organizations like Beyond Blue, supporting their vital services.

  6. Lifeline Australia

    Lifeline is a national charity providing 24/7 crisis support and suicide prevention services. As a key mental health support provider in Australia, they are often a beneficiary of funds raised through campaigns like Liptember, which directly aids their life-saving work.

  7. MAC Cosmetics

    A globally recognized professional makeup brand, MAC Cosmetics has a long history of philanthropic efforts through its Viva Glam fund. While not directly tied to Liptember, their focus on bold lip colors and social causes makes them a relevant brand in the beauty-for-good space.

Liptember Hero

Luke Morris

Luke Morris is the founder of the Liptember campaign, which he launched in 2011. Inspired by a desire to make a tangible difference in women's mental health, he conceived the idea of using lipstick as a fun and visible way to spark conversations and raise funds. Under his leadership, Liptember has grown into a nationally recognized movement in Australia, generating significant awareness and millions of dollars for mental health services.

History of Liptember

The early history of women’s mental health was characterized by some rampant sexism and essentially no knowledge of how the mind and body function in emotional responses. From the ancient Egyptians to the ancient Greeks, most cultures blamed female emotions on some condition of the uterus. It was in 1900 BC that Egyptians decided women with poor mental health were suffering from “spontaneous uterus movement.” This was thought to be cured by wafting scents towards the vagina and uterus!

Ancient Greek doctors weren’t much better. One prominent physician believed emotional conditions in women were due to “uterine melancholy,” which essentially means the uterus feeling sad it didn’t have a baby. This strange line of thinking was even corroborated by Hippocrates, who suggested the hysterical women should simply get married and have more babies to rid themselves of negative emotions.

If a woman was lucky enough to be born after this pseudo-science had largely made its exit, females were still at great risk if they had emotional or mental health problems. For example, many women with mental health issues were declared witches, and burned at the stake or otherwise executed. While this does feel far away from the mental healthcare we have today, it’s still shocking to think of thousands of women being executed, simply for having mental illness that wasn’t understood at the time. 

Modern science has obviously achieved leaps and bounds since these ancient and misguided times. However, the word “hysteria” was not removed from the Diagnostic and Statistical Manual (DSM) until 1980! The DSM is consistently updated, and is the designated guidebook for psychiatrists and psychologists to define and diagnose mental illnesses. 

Today, women’s mental health care is largely equal to mens, though sexist strains remain in society. Gender stereotypes are pervasive in mental health, and can often be a subtle implication that women with mental health issues are “crazy” or “making it up.” Racism is still prevalent, as black women in America are 20% more likely to deal with mental health issues than the general population, and often encounter both racism and sexism in the healthcare industry.

Liptember timeline

2010
Liptember Launched

In its first year dedicated to raising funds and awareness for women’s mental health, Liptember was able to raise $55,000.

1980
“Hysteria” removed from the DSM

The DSM, the recognized guidebook for diagnosing mental disorders, finally removed ‘hysteria’ from its pages in 1980. ‘Hysteria’ becomes a demeaning and sexist term for mental health issues.

Early 1900s
Freudian Mental Health

With Freud’s rise to prominence in the psychological field, women’s mental health was viewed as a much more sexualized issue.

1500s -1600s
Men Come into Female Medical Professions

While it was historically women who dealt with midwifery and other female-centric medical fields, men began to enter the profession in the 1500s. Gradually, female doctors and caregivers were devalued and pushed out.

1900BC
Ancient Egyptians Had a Theory

According to Ancient Egyptians, women’s mental health issues arose only from “spontaneous uterus movement”!

How Businesses Can Celebrate Liptember

Local businesses can embrace Liptember throughout September by encouraging staff to wear bold lipstick and initiating internal fundraising challenges. Cafes could offer a ‘Liptember Latte’ with a portion of sales donated, while beauty salons might run special ‘Lip Service’ promotions. Retailers can create window displays featuring vibrant lip products and information about women’s mental health, inviting customers to contribute to the cause or register for the campaign.

Liptember FAQs

When is Liptember?

Liptember 2026 runs throughout September, from Tuesday, September 1, to Wednesday, September 30. It’s a month-long commitment to raising awareness for women’s mental health.

What is the Liptember campaign's goal?

The primary goal of the Liptember campaign is to raise awareness and funds for women’s mental health. By encouraging participants to wear vibrant lipstick, it aims to start conversations, reduce stigma, and support vital research and services.

How many women are affected by mental health issues?

Globally, women are disproportionately affected by certain mental health conditions, with approximately one in three women experiencing a mental health issue in their lifetime. Liptember specifically addresses these challenges in women.

How can I participate in Liptember?

Participating in Liptember is easy: register online at the official Liptember website, commit to wearing a bold lipstick shade every day in September 2026, and encourage friends and family to sponsor your efforts by donating to your fundraising page.

How to Observe Liptember

  1. Pop on some lipstick

    Showing off a fun, bright lipstick color is the key outward symbol of the campaign. Throughout September, show support for the organization and raise awareness with this fun makeup fad!

  2. Take care of your own mental health!

    Whether this encompasses going for a run, calling a friend, or turning your phone off and taking a bubble bath, self-care is the basis of mental health. If you’re new to the practice, start with some journaling to help figure out what you’re feeling and what would relax you the most!

  3. Post #Liptember on social media

    Check out Liptember’s website for downloadable social media guides that will make your Liptember post that much more #relatable! Remember, a big part of the mission of Liptember is raising awareness, so spreading the word on social media can go a long way.

5 Interesting Facts About Women’s Mental Health

  1. It was originally just called “hysteria”

    “Hysteric” has long been a sexist term applied to women’s mental health. Dating back from Ancient Greek times, “hysteria” refers to anytime a woman is emotional.

  2. Organs were removed to combat hysteria

    Shockingly, physicians even well into the 19th century commonly removed ovaries to help cure “unruly” women.

  3. Jean Hailes studied mental health in elderly women

    This mental health study on aging in women shed great light on the mental health experience of the demographic of women.

  4. Liptember has supported thousands of women

    Since 2014, Liptember has been able to fund over 80,000 crisis support requests.

  5. Liptember helped fund a book series

    Established by the Pretty Foundation, the book series ‘Charlie’s Tales’ was funded with great help from Liptember! The series teaches confidence and hopes to instill body-positive thinking in young girls.

Why Liptember is Important

  1. It supports women

    Women’s mental health is an ongoing issue that many women and girls struggle with. From societal beauty standards to sexism in the workplace to historic boy’s clubs, women must overcome significantly larger challenges to find themselves on the same footing with male counterparts. Addressing women’s mental health enables them to keep fighting the fight for their equality!

  2. It’s beautiful & colorful!

    We love that Liptember is a great excuse to wear the fun lip color we didn’t think we could pull off. There’s not a more beautiful or fun way to start a conversation than a bright pout!

  3. It increases mental health awareness

    For many individuals, mental health wasn’t taught in schools or at home. It’s only been in recent decades that mental health has been largely destigmatized, and many of us are coming to terms with what it means to take care of ourselves mentally, not just physically. Liptember goes a long way towards increasing awareness of the issue.

Liptember dates

Year Date Day
2026 September 1 Tuesday
2027 September 1 Wednesday
2028 September 1 Friday
2029 September 1 Saturday
2030 September 1 Sunday