National No Bra Day — October 13, 2027

Learn more fun facts on the National No Bra Day Video Page.

Categories:: Cause
Tags:: Awareness
Where:: United States
Date change rule:: Every October 13
Holiday emoji:: 🎗️

National No Bra Day on October 13 serves as a crucial reminder for breast health awareness, falling within Breast Cancer Awareness Month. This day encourages both comfort and education, urging individuals to learn about early detection and the importance of regular self-exams. Join the movement by spreading awareness, supporting research, and prioritizing your breast health.

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Expected National No Bra Day Deals

For National No Bra Day, the focus shifts from commercial deals to impactful fundraising and awareness campaigns. Organizations like the Breast Cancer Research Foundation (BCRF), Susan G. Komen, and the National Breast Cancer Foundation (NBCF) will be central, often partnering with corporate sponsors for donation matching programs, special merchandise sales, and educational initiatives. Brands like Estée Lauder, a pioneer in the breast cancer campaign, and retailers such as Aerie, known for body positivity, frequently launch campaigns that support breast cancer charities through product sales or direct donations. Look for opportunities to donate at checkout, participate in virtual walks, or purchase limited-edition pink ribbon products, with proceeds benefiting research and patient support services. We will update this page with confirmed live campaigns as October 13 approaches.

Platform Guide for National No Bra Day

Instagram

Tag @nationaltoday_ and use #NationalNoBraDay. Share personal stories, educational infographics on breast health, or photos promoting comfort and self-care.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalNoBraDay. Create a community discussion around breast health tips, share resources, or organize a virtual awareness event.

X/Twitter

Mention @NatlToday and use #NationalNoBraDay. Share quick facts about breast cancer, retweet messages from advocacy groups, or participate in real-time discussions about breast health.

National No Bra Day Hero

Nancy Brinker

Nancy Brinker is the founder of Susan G. Komen, one of the world's largest breast cancer organizations. She established the foundation in 1982 in memory of her sister, Susan G. Komen, who died from breast cancer at age 36. Brinker's tireless advocacy has transformed breast cancer awareness and fundraising, making significant strides in research, education, and patient support.

History of National No Bra Day

National No Bra Day’s origins can be traced back to two days in history: July 9, 2011 and October 19, 2011. The latter was founded in Toronto, Canada where it was originally titled BRA Day by Dr. Mitchell Brown. BRA (Breast Reconstruction — An Event of Learning and Sharing) Day was celebrated to raise awareness for women who undergo a mastectomy and encourage self examinations. In July that same year, a person using the pseudonym Anastasia Doughnuts conceived National No Bra Day to raise breast cancer awareness, along with a website to help promote the event’s occurrence. Three years later, the two days were combined and pushed to October 13 to be celebrated during National Breast Cancer Awareness Month.

National No Bra Day timeline

1600 BC

First Recorded Instance of Cancer

The first case of any cancer was mentioned in Egypt on The Edwin Smith Papyrus. It described eight different cases of growths and ulcers found within the breast.

1882

First Radical Mastectomy

The Halsted Mastectomy (which is considered the first radical mastectomy) was performed by American surgeon William Halsted.

1985

Breast Cancer Awareness Week Launches

A weeklong organized event occurred in the United States in order to spread breast cancer awareness.

1991

Pink Ribbons Become Symbol of Breast Cancer Awareness

The Susan G. Komen Breast Cancer Foundation began handing out pink ribbons to breast cancer survivors running in its Race For The Cure event.

How Businesses Can Celebrate National No Bra Day

Local businesses can authentically observe National No Bra Day by focusing on breast health awareness and support. Salons and spas could offer discounts on self-care services, encouraging relaxation and body positivity. Retailers, especially those selling comfortable apparel, might partner with local breast cancer charities for donation drives or host educational events. Restaurants could feature special pink-themed menu items with a portion of proceeds benefiting a relevant cause. Emphasize education and community support, encouraging customers to prioritize their health.

National No Bra Day FAQs

When is National No Bra Day?

In 2027, National No Bra Day will be observed on Wednesday, October 13. This annual observance serves as a poignant reminder to prioritize breast health and support ongoing research efforts.

How many women are diagnosed with breast cancer each year?

In the United States alone, roughly 290,000 women are diagnosed with invasive breast cancer annually, in addition to about 50,000 cases of non-invasive breast cancer. These statistics highlight the widespread impact of the disease.

What is the significance of Breast Cancer Awareness Month?

This vital month-long observance aims to empower individuals with knowledge about screening methods, risk factors, and the latest advancements in breast cancer care. It’s a time for communities to unite in the fight against the disease.

Are there health benefits to going braless?

For many, the main benefit of going braless is increased comfort and freedom from restrictive clothing. There is no conclusive scientific evidence linking bra-wearing directly to breast cancer risk, but comfort and proper fit are always important for breast health.

How to Observe National No Bra Day

Learn how to perform a breast self-examination
According to Johns Hopkins Medical Center, “40 percent of diagnosed breast cancers are detected by women who feel a lump,” and the key to beating cancer is to catch it early. There are helpful infographics on the internet about self examination, and you can also consult a physician for further details. If you feel a lump or notice any irregularities (such as discharge, dimpling, or puckering), consult your doctor immediately.
Participate on social media
Share your support for your lawless, bra-less comrades by documenting your experience on social media. Connecting with others who are also observing this holiday can lead to helpful conversations, tips on great cancer charities, or even new friendships!
Buy a new bra
Maybe it's counterintuitive, but National No Bra Day is a great excuse to treat yourself to a more comfortable bra. A bra that doesn't fit can be a real pain, so use the spirit of the day to treat yourself to comfort!

Why National No Bra Day is Important

It raises breast cancer awareness
Since it is customary for people with breasts to wear bras every day, setting aside a day for purposely not wearing a bra helps make people more aware of breasts in general. Cancer, as a disease, relies on people not paying attention to it until it’s too late. But by paying attention and being aware of your breasts, you minimize the risk that you will be severely affected by breast cancer.
It raises breast awareness
We're just going to say it—breasts are a taboo subject. But, if no one talks about them, how are we ever going to lower the risk of breast cancer? National No Bra Day is a day where it's okay, and even encouraged, to talk about breasts. This normalizes them, and de-stigmatizes getting checked for cancer.
It’s the most comfortable day of the year
Non-bra-wearers may not realize this, but bras have a tendency to be hideously uncomfortable. National No Bra Day is a great excuse to throw convention to the wind and go without a bra! (Only if you want to, of course.)