National Native American Day – October 12, 2026

National Native American Day
Categories:
Tags:
AmericanHistorical
Where:
United States
Date change rule:
2nd Monday of October
Holiday emoji:
🦅

National Native American Day recognizes the profound contributions and vibrant cultures of Indigenous peoples across the United States every second Monday of October. Take time to learn about tribal histories, support Native American artists, and participate in local cultural events to honor their heritage.

Want to sponsor National Native American Day? Learn how

Expected National Native American Day Deals

On National Native American Day, the focus shifts from commercial deals to supporting Indigenous communities and businesses. Organizations like the Native American Rights Fund (NARF) and the National Congress of American Indians (NCAI) often highlight educational campaigns and fundraising drives. Many Native-owned businesses, from art galleries to food purveyors, see increased visibility and support. Retailers like Eighth Generation (Seattle, WA) and Beyond Buckskin Boutique (North Dakota) offer authentic Indigenous-designed goods. Local cultural centers and museums may offer free or discounted admission for special exhibits. We will update this page with confirmed live events and initiatives as October 12 approaches.

Platform Guide for National Native American Day

Instagram

Tag @nationaltoday_ and use #NativeAmericanDay. Share photos of Indigenous art, historical sites, or educational resources to foster appreciation.

X/Twitter

Mention @NatlToday and use #NativeAmericanDay. Participate in discussions about Indigenous rights, history, and contemporary issues, amplifying Native voices.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NativeAmericanDay. Share events from local tribal communities or educational content about specific nations and their traditions.

Social Media Tips for National Native American Day

Individuals

Educate yourself on the history and culture of the Indigenous peoples whose ancestral lands you reside on. Visit a local museum or cultural center, or read a book by a Native author.

Creators

Create content that highlights Native American artists, musicians, or storytellers. Share their work respectfully and ensure proper attribution, focusing on their contributions.

Brands

Support Native American-owned businesses and organizations through partnerships or donations. Highlight Indigenous voices and perspectives in your marketing efforts, ensuring authentic representation.

Partners & Brands for National Native American Day

  1. National Congress of American Indians (NCAI)

    Founded in 1944, the NCAI is the oldest and largest organization representing American Indian and Alaska Native tribal governments. It advocates for tribal sovereignty and the well-being of Native communities.

  2. Native American Rights Fund (NARF)

    Established in 1970, NARF is a non-profit law firm dedicated to preserving tribal existence, protecting tribal natural resources, promoting human rights, and ensuring accountability to Native Americans.

  3. Eighth Generation

    Founded by Louie Gong (Nooksack), Eighth Generation is a Seattle-based art and lifestyle brand. It is known for its 'Inspired Natives, Not Native-Inspired' philosophy, creating high-quality products designed by Native artists.

  4. American Indian College Fund

    The American Indian College Fund provides scholarships and programs to support Native American students and tribal colleges and universities. Since 1989, it has invested in Native American higher education.

  5. Tanka Bar

    The Tanka Bar is a healthy, traditional Native American food product made from buffalo and cranberries. Produced by Native American Natural Foods, it aims to create economic opportunities for the Oglala Lakota Nation.

  6. Native American Food Sovereignty Alliance (NAFSA)

    NAFSA is dedicated to restoring the food systems that once sustained Native communities. It works to support tribal food projects, promote traditional agriculture, and advocate for food policy changes.

  7. Sequoia Coffee

    Sequoia Coffee is a Native American-owned coffee company based in California, offering ethically sourced and roasted coffee. They emphasize sustainability and give back to Indigenous communities.

National Native American Day Hero

Sacagawea

Sacagawea, a Lemhi Shoshone woman, played a crucial role in the Lewis and Clark Expedition (1804–1806) as an interpreter and guide. Her knowledge of the terrain and Native languages was invaluable, contributing significantly to the expedition's success in exploring the Louisiana Purchase. Her presence also signaled peaceful intentions to other Indigenous tribes, facilitating trade and passage.

History of National Native American Day

National Native American Day, as the name suggests, honors Native Americans. They are supposed to be the first Americans to settle and dwell in America. Before the first European explorers and settlers arrived, North Americans had occupied the whole North American continent. Native Americans have played a significant role in the history of the United States, so it is only fitting that there is a day set aside to celebrate them! However, while many see Native Americans as a long-forgotten legacy, Native Americans have deep cultural and historical roots that have been cultivated for thousands of years.

Native Americans are located everywhere, from the Inuit tribes of Alaska to the Seneca Nations of the Northeast, the Cherokees of the South, and the Navajo of the Southwest, with diverse cultural traditions and hundreds of varieties in their languages. By the time Europeans arrived in America in the 15th century, there were approximately 50 million Native Americans spread over the continent. Thus, Native American Day celebrates the vast heritage of culture and customs that Native Americans have retained throughout history.

National Native American Day was first seen as a holiday in 1998, and South Dakota announced 1990 to be a year of reconciliation between Native Americans and Caucasian populations, subsequently converting the former Columbus Day to Native American Day. People observe this event by learning about the many tribes and civilizations who persevered against all obstacles during what many Native Americans regard to be their genocide.

National Native American Day timeline

12,000 B.C.
The Origins of Native Americans

Archaeologists believe Native Americans arrived in America from Asia about 12,000 B.C.

1915 A.D.
The First American Indian Day

Dr. Arthur C. Parker of the Seneca Nation begins his fight to have an "American Indian Day" recognized by the Boy Scouts of America.

1924
Native Americans Granted Citizenship

Native Americans are finally awarded citizenship in their ancestral nation as Congress passes the Indian Citizenship Act.

1998
Officially Declared a State Holiday

National Native American Day becomes a state holiday in 1998, and South Dakota declares 1990 to be the year of reconciliation between Native Americans and Caucasian people.

National Native American Day FAQs

When is National Native American Day?

National Native American Day 2026 falls on Monday, October 12. This observance honors the rich history and cultural contributions of Indigenous peoples across the United States.

How many Native American tribes are recognized?

As of 2026, there are 574 federally recognized Native American tribes in the United States, each with its own distinct government, culture, and history. Additionally, many state-recognized and unrecognized tribes exist.

How many Native Americans live in the U.S.?

According to the U.S. Census Bureau, the Native American and Alaska Native population (alone or in combination with other races) is approximately 9.7 million people as of recent estimates. This population is diverse, encompassing hundreds of distinct tribal nations.

What is the difference between National Native American Day and Indigenous Peoples' Day?

National Native American Day and Indigenous Peoples’ Day both honor Native peoples, often observed on the same day as Columbus Day. Indigenous Peoples’ Day is a movement to reframe the holiday to recognize the original inhabitants of the Americas rather than European colonization.

How to Observe National Native American Day

  1. Find out more about National Native American Day

    Learn more about the tribes in your region to celebrate Native American customs. Respect their customs and take the time to learn about National Native American Day's history.

  2. Go to a museum

    Most museums in the United States contain a large collection of Native American items. Visit a museum to learn about Native American arts and culture throughout the centuries.

  3. Cook as if you were a real Native American

    Make a Native American-inspired dinner. Three Sisters Soup, Pemmican, or a basic Buffalo Stew are good options. Native American cuisine is known for being delectable, so try some of their sumptuous delicacies.

5 Facts About Native Americans

  1. Started in early 1900

    The Red Fox James, a member of the Blackfeet Nation, rode his horse from state to state, gaining the support of 24 state governments to establish a day to celebrate American Indians.

  2. The Native American relocation

    The Indian Removal Act of 1830 forcibly transfers Native people from Georgia, Alabama, North Carolina, Florida, and Tennessee to "Indian territory" in what is now Oklahoma.

  3. The Americas were not discovered by Columbus

    There were already around 50 million Native Americans and Indigenous peoples in the Americas before Europe "found" them.

  4. Native populations are increasing

    In 2020, 9.7 million Americans were classified as Native American or Alaska Native, an 86.5% increase from the 2010 census.

  5. Cherokee is the most populous tribal grouping

    Cherokee, Navajo, and Latin American Indian tribes are the three largest Native American tribal groups.

Why National Native American Day is Important

  1. It pays homage to the community

    It is a day to respect and appreciate the contributions of indigenous peoples to the United States. An official holiday educates people on how to properly accomplish this.

  2. It serves as a great reminder

    Native American history is tainted by injustice and brutality, despite its richness and length. The day honors the people's fortitude as well as the hardships they have had to endure.

  3. We learn and educate others

    We learn and are impressed by how tribal residents have collaborated to overcome these obstacles, and we hear these stories directly from the Natives. It's the ideal opportunity to educate the public about the particular issues that Native people have faced in the past and now.

National Native American Day dates

Year Date Day
2025 October 13 Monday
2026 October 12 Monday