National Kick Butt Day – Oct. 13, 2026

National Kick Butt Day
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United States
Date change rule:
2nd Monday of October
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National Kick Butt Day arrives every 2nd Monday of October, challenging you to conquer procrastination and seize your goals. Take action on that lingering project, break a bad habit, or finally start a new resolution. This day is your official permission slip to get things done and make meaningful progress!

Want to sponsor National Kick Butt Day? Learn how

Expected National Kick Butt Day Deals

While National Kick Butt Day isn’t typically associated with widespread commercial deals, many brands offer motivational resources or productivity tools. Look for promotions from companies like Evernote for note-taking apps, Headspace for meditation and focus, or fitness brands such as Nike and Peloton that encourage active lifestyles. Self-improvement platforms like Coursera or Skillshare might also feature discounts on courses to help you ‘kick butt’ in your learning. Wellness services, from local gyms to online coaches, could provide special introductory offers. We will update this page with confirmed live deals as October 12 approaches.

Platform Guide for National Kick Butt Day

Instagram

Tag @nationaltoday_ and use #NationalKickButtDay. Share a short reel of you tackling a goal or a before-and-after of a ‘kicked butt’ project.

TikTok

Tag @www.nationaltoday.com and use #KickButtChallenge. Create a fun, fast-paced video showing how you’re ‘kicking butt’ today, set to an upbeat track.

X/Twitter

Mention @NatlToday and use #NationalKickButtDay. Tweet about a small win or a habit you’re ditching, inspiring others to take action.

Social Media Tips for National Kick Butt Day

Individuals

Identify one small, actionable step you can take today towards a bigger goal. Share your progress with friends or family for accountability and motivation.

Creators

Produce content around productivity hacks, goal-setting strategies, or overcoming procrastination. Share your own 'kick butt' story to inspire your audience.

Brands

Launch a 'Kick Butt Challenge' for your followers, encouraging them to achieve a specific goal related to your product or service, with prizes for participation.

Top Brands for National Kick Butt Day

  1. Nike

    Founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, Nike is a global leader in athletic footwear, apparel, and equipment. Their 'Just Do It' slogan perfectly encapsulates the spirit of taking action and pushing boundaries.

  2. Evernote

    Launched in 2008, Evernote is a popular suite of software and services designed for note-taking, organizing, task management, and archiving. It helps users capture ideas, manage projects, and stay organized, making it easier to 'kick butt' on daily tasks.

  3. Peloton

    Founded in 2012, Peloton Interactive is an American exercise equipment and media company. Known for its stationary bikes and treadmills with live and on-demand classes, Peloton empowers users to kick butt on their fitness goals from home.

  4. Headspace

    Co-founded in 2010 by Andy Puddicombe and Rich Pierson, Headspace is a global leader in mindfulness and meditation. Their app offers guided meditations, sleep tools, and focus exercises to help users clear their minds and approach challenges with renewed energy.

  5. Skillshare

    Founded in 2010, Skillshare is an online learning community with thousands of classes in creative, business, and lifestyle categories. It provides a platform for individuals to learn new skills and 'kick butt' in their personal and professional development.

  6. Moleskine

    The Moleskine brand was created in 1997, reviving the legendary notebooks used by artists and thinkers for centuries. Their iconic notebooks and planners are tools for creativity and productivity, helping individuals plan and execute their 'kick butt' endeavors.

  7. Todoist

    Launched in 2007 by Amir Salihefendic, Todoist is a popular task management application. It helps millions of people organize, plan, and collaborate on projects, providing the structure needed to effectively 'kick butt' on their to-do lists.

National Kick Butt Day Hero

David Allen

David Allen is a productivity consultant and author, best known for creating the time management method 'Getting Things Done' (GTD). His work emphasizes breaking down tasks, organizing thoughts, and taking action, making him a fitting figure for a day dedicated to 'kicking butt' and achieving goals. Allen's methodology has helped countless individuals and organizations improve their efficiency and reduce stress by providing a clear framework for managing commitments.

National Kick Butt Day timeline

​1987
​Reaching the peak at 100

Teiichi Igarashi became the first centenarian to climb Japan's tallest mountain, Mt.Fuji. He had been trying since he was 89 years old!

​1991
Life savers

Two South Africans invented a device to transport clean water more easily and efficiently. This invention saved lives in Africa where clean water was not easily accessible.

​​2014
​World's youngest director

Saugat Bista, a 7-year-old boy from Nepal, directed a full-length feature film which was released in 2014. He entered the Guinness Book of World Records.

​2018
​Fighting for survival

​
A Thai youth soccer team survived two weeks in a flooded cave without food and water. The boys were determined to make it out alive.

How Businesses Can Celebrate National Kick Butt Day

Local businesses can inspire their teams and customers to ‘kick butt’ on this motivational day. Gyms and fitness studios could offer free trial classes or special challenges to encourage new healthy habits. Cafes might introduce ‘power-up’ specials like energy drinks or healthy snacks to fuel productivity. Retailers could highlight products that support goal-setting, organization, or personal development. Consider hosting a short, inspiring workshop or a team-building activity focused on overcoming obstacles and achieving collective goals.

National Kick Butt Day FAQs

When is National Kick Butt Day?

In 2026, National Kick Butt Day falls on Monday, October 12, offering a perfect start to the week for tackling those long-deferred tasks and ambitions.

What is the origin of National Kick Butt Day?

While the exact origin of National Kick Butt Day is not widely documented, it emerged as a motivational observance to encourage people to stop procrastinating. It serves as an annual reminder to take decisive action against bad habits or unfulfilled resolutions.

How can I celebrate National Kick Butt Day?

To celebrate National Kick Butt Day 2026, identify one task you’ve been avoiding or a habit you want to change, and take a concrete step towards it. This could be anything from cleaning out a closet to starting a new exercise routine or signing up for a course.

Is National Kick Butt Day a real holiday?

National Kick Butt Day is an unofficial, yet widely recognized, observance dedicated to personal motivation and action. While not a federal holiday, its message of self-improvement resonates with many across the United States.

National Kick Butt Day Activities

  1. Throw a party that kicks butt

    We're not just talking about an awesome party — but a party for like-minded people who share similar goals. You don't have to do it alone.

  2. Kick butt on social media

    Post what you're doing on social media; use #nationalkickbuttday. Connect with others like you and see what they're doing!

  3. Start a planner

    Grit, determination, and great planning are what it takes to realize your dreams. So get a planner, make a plan, and stick to it.

​5 Motivators Guaranteed To Kick Butt

  1. Write it down

    Just putting your goals down on paper could help you get started and keep focused.

  2. Dangers of waiting

    One out of 5 people report that procrastination has jeopardized their jobs, relationships, and even their health!

  3. ​Think it to do it

    ​Psychologists say you can think your way into a new habit, or out of a bad one.

  4. ​It takes (more than) 21 days to form a habit

    Twenty-one days? Hmmm. Turns out that's a bit of a stretch. Researchers say it's closer to 66 days.

  5. Gratitude helps

    ​Yes, you heard right. Studies show that people who count their blessings grow to be quite successful!

Why We Love National Kick Butt Day

  1. It's a time for introspection

    This holiday forces us to think about what's keeping us from our goals. Perhaps we're too busy to prioritize. Or maybe we just don't know what we want.

  2. It's a day to start doing

    Start small, if necessary. Take care of some minor tasks first. After a few successes, things will only get easier.

  3. It's a nationwide event

    We're not alone. Many dreamers ( and procrastinators) around the world are celebrating this day with us.

National Kick Butt Day dates

Year Date Day
2025 October 13 Monday