National Mulled Wine Day – Mar. 3, 2027

National Mulled Wine Day
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BeverageCocktail
Where:
U.K.
Date change rule:
Every March 3
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National Mulled Wine Day warms spirits every March 3, inviting enthusiasts to enjoy this aromatic, spiced beverage. Gather your favorite red wine, mulling spices, and citrus to craft a comforting batch, or explore local cafes and wineries offering their unique blends. It’s the perfect excuse to unwind and share a cozy moment with friends.

Want to sponsor National Mulled Wine Day? Learn how

Expected National Mulled Wine Day Deals

While we await official 2027 promotions to drop, history shows that National Mulled Wine Day often inspires cozy deals from beverage retailers and restaurants. Expect wine shops like Total Wine & More and BevMo! to feature discounts on red wines suitable for mulling, alongside special offers on spice kits from brands like McCormick or specialty spice purveyors. Local cafes and bars might roll out limited-time mulled wine specials, while kitchenware stores such as Williams-Sonoma and Sur La Table could highlight slow cookers or stovetop pots perfect for simmering. Online retailers like Amazon may also see a bump in sales for mulling spices and wine accessories. We will update this page with confirmed live deals as March 3 approaches.

Platform Guide for National Mulled Wine Day

Instagram

Tag @nationaltoday_ and use #NationalMulledWineDay. Share your favorite mulled wine recipe, a beautifully garnished glass, or a cozy setup for enjoying this spiced beverage.

TikTok

Tag @www.nationaltoday.com and use #NationalMulledWineDay. Create a quick tutorial on making mulled wine, a ‘day in the life’ enjoying it, or a fun challenge involving unique spice combinations.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalMulledWineDay. Host a virtual tasting party, share historical facts about mulled wine, or ask followers for their go-to mulling spice blend.

Social Media Tips for National Mulled Wine Day

Individuals

Experiment with different wine varietals and spice combinations to find your perfect mulled wine recipe. Share your creations with friends and family during a cozy evening gathering.

Creators

Produce engaging content showcasing the versatility of mulled wine, from traditional recipes to modern twists like mulled wine cocktails or non-alcoholic versions. Highlight unique garnishes and serving suggestions.

Brands

Launch a limited-edition mulled wine spice kit or a special ready-to-drink mulled wine. Partner with local wineries or cafes for co-promotions, or run a contest for the best homemade mulled wine recipe.

Top Brands for National Mulled Wine Day

  1. Barefoot Wine

    Founded in California in 1965, Barefoot Wine is known for its accessible and widely available wines. Their sweeter red blends, like their Merlot or Cabernet Sauvignon, are often recommended for mulled wine due to their fruit-forward profiles that complement added spices.

  2. Trader Joe's

    Founded in 1967 in Pasadena, California, Trader Joe's is a popular grocery chain known for its unique and affordable products. During colder months, they often stock their own brand of mulling spices and offer a wide selection of budget-friendly red wines perfect for making mulled wine at home.

  3. McCormick

    Established in 1889 in Baltimore, Maryland, McCormick & Company is a global leader in spices, herbs, and flavorings. They offer a wide range of individual spices like cinnamon, cloves, and star anise, as well as pre-mixed mulling spice blends, making them a staple for any mulled wine enthusiast.

  4. Williams-Sonoma

    Founded in 1956 in Sonoma, California, Williams-Sonoma is a high-end retailer of kitchenware and home furnishings. They frequently feature elegant mulling spice sets, specialty wines, and beautiful serving pitchers, making them a go-to for sophisticated mulled wine accessories.

  5. Le Creuset

    A French cookware manufacturer founded in 1925, Le Creuset is renowned for its colorful enameled cast-iron cookware. Their Dutch ovens and saucepans are ideal for simmering mulled wine evenly on the stovetop, making them a favorite among home entertainers.

  6. Starbucks

    Founded in Seattle, Washington, in 1971, Starbucks is the world's largest coffeehouse chain. While not directly selling mulled wine, their seasonal spiced beverages and cozy cafe atmosphere align with the spirit of the holiday, offering a warm alternative for those seeking spiced comfort drinks.

  7. The Spice House

    A family-owned business founded in 1957 in Milwaukee, Wisconsin, The Spice House offers a vast selection of high-quality, freshly ground spices. They are a popular source for individual mulling spices and custom blends, appealing to those who prefer to craft their mulled wine with premium ingredients.

National Mulled Wine Day Hero

Apicius

Marcus Gavius Apicius was a Roman gourmet and author of the oldest surviving cookbook, 'Apicius' or 'De re coquinaria,' from the 4th or 5th century A.D. Although the exact identity is debated, the recipes attributed to him include 'Conditum Paradoxum,' a spiced wine that is a clear precursor to modern mulled wine. His work provides a crucial historical link to the ancient origins of spiced beverages.

History of National Mulled Wine Day

While records officially put spiced (a.k.a. mulled) wine in our world in the second century, there is a distinct possibility the drink has been around for a lot longer. Historians say mulled wine might have been present in Ancient Greece. It is assumed that they would put spices into their wine to prevent waste (adding spices makes wine last longer) and make the drinks as palatable as possible. One theory is that they called this spiced wine ‘hippocras,’ after the father of medicine, Hippocrates.

It is also believed that the ancient Romans took inspiration from this Greek tradition and wound up spicing their wines, too. Heated and spiced wine — on the official record — first appeared during the time of the ancient Romans. They called their mulled wine ‘Conditum Paradoxum,’ and it became immensely popular with the Romans (a version of this recipe is still sold today!). The possibility is high that they took their wine — and their wine culture — to each place they invaded and conquered.

The Middle Ages was when mulled wine shined. Popularity peaked during this time, as people loved the taste, and they believed — rightly so — that the spices made them healthier and less prone to illness. Before this time, various terms like ‘spiced wine’ and sometimes even ‘mulled wine’ were used, but this became official in 1618 when this word entered the dictionary. Merriam-Webster wrote ‘mull’ as a verb and defined it as “to heat, sweeten, and flavor (as wine or cider) with spices.”

The current perception of mulled wine as a spicy, festive, winter-time drink comes from Victorian England when most people would partake of this during Christmas. Recipe books as far back as 1390 detail mixing spices like ground cinnamon, ginger, pepper, and so on, with red wine.

Decades later, countries around the world have their own recipes and versions of mulled wine. Variations include everything from red and white wines to vermouth to port.

National Mulled Wine Day timeline

3150 B.C.
Spiced Wine in Ancient Times

Historians think spiced wine has been in play since this period when Ancient Egyptians use it as medicine and for drinking.

2nd Century
First Spiced Wine Usage (On Record)

Historical records indicate the use of spiced wine as a drink and medicine; quite likely, spiced or mulled wine was around long before this, although no written records exist.

5th Or 6th Century
An Early Mulled Wine Recipe

One of the world's oldest cookbooks, the “Apicius,” has a recipe for the Ancient Roman spiced wine called Conditum Paradoxum; it is a mark of how the Romans prized this drink that it appears in this cookbook as the very first recipe.

19 December 1843
Mulled Wine in This Popular Book

In Charles Dickens's "A Christmas Carol," Bob Scrooge talks about mulled wine as he has his famous epiphany — the book refers to 'smoking bishop,' which is a type of mulled wine popular during Christmastime in Victorian England.

Mid-19th Century
Caroling with Mulled Wine

The traditional English Christmas carol, 'Here We Come A Wassailing' (or 'Here We Come A-Christmasing,' 'Here We Come A-caroling,' or 'Wassail Song'), mentions the popular spiced drink; in fact, 'wassail' is another name for hot mulled cider.

How Businesses Can Celebrate National Mulled Wine Day

Local businesses can honor National Mulled Wine Day by offering special promotions and events. Restaurants and bars can feature unique mulled wine recipes, perhaps with a flight of different spice blends, or offer a complimentary small serving with a meal. Wineries might host tasting events showcasing wines best suited for mulling. Spice shops can create curated ‘mulled wine kits’ with premium spices and recipe cards. Bakeries could pair mulled wine with seasonal pastries, creating a cozy atmosphere that encourages customers to linger and enjoy the festive beverage.

National Mulled Wine Day FAQs

When is National Mulled Wine Day?

In 2027, National Mulled Wine Day is observed on Wednesday, March 3. This annual celebration offers a delightful opportunity to enjoy a spiced beverage during the early days of March.

What is mulled wine?

Essentially, mulled wine is a comforting drink where wine is gently heated with a blend of aromatic spices and fruits. Its origins trace back to ancient Roman times, evolving into various regional versions across Europe, each with its own unique spice profile.

How popular is mulled wine globally?

The global popularity of mulled wine continues to rise, with millions enjoying it annually. It’s a staple at winter festivals and holiday gatherings, with different cultures embracing unique local ingredients and traditions to create their own versions of this spiced beverage.

What are the best wines for mulling?

The ideal wine for mulling is one that is robust enough to hold its own against strong spices but not so complex that its nuances are lost. Many prefer a medium-bodied red, and some even opt for a white wine base for a lighter, brighter mulled experience.

National Mulled Wine Day Activities

  1. Drink mulled wine

    Mulled wine is pretty easy to find, and there are plenty of variations to suit every palate.

  2. Invent a new flavor of mulled wine

    Tired of store-bought? Try your hand at making mulled wine using your favorite bottle of red, which you can then personalize with any spices or fruits of your choosing.

  3. Wine and dine with loved ones

    Once you've perfected your mulled wine recipe, invite friends and family over for a quick bite. You can add to the theme by making special desserts like mulled wine cheesecake or mulled wine pudding, whose recipes are available online.

5 Fun Facts About Mulled Wine

  1. To make it is to test your patience

    Mulled wine must be carefully heated (slowly) and constantly monitored with a thermometer to make sure the alcohol content has not burned off.

  2. The oldest mulled wine in the world

    Glühwein (or 'glow-wine') is very popular in German-speaking countries and the Alsace region of France.

  3. Mulled wine is also called...

    Glogg (Sweden), Vin Chaud (France), Candola (southern Chile), Caribou (Quebec, Canada), and so on — these are versions of mulled wine specific to the region, but they all feature red wine with a mix of spices.

  4. Non-alcoholic mulled wine

    This is an increasingly popular option and is even given to children: spices can be mixed with cider or fruit juices to create this drink.

  5. Red wine works best

    Especially dark, fruity wines like cabernet sauvignon; lighter, more nuanced flavors lose out to the strong spice and fruit flavor that makes a mulled wine.

Why We Love National Mulled Wine Day

  1. It tastes like holidays and winter

    We love being reminded of the holiday season, and mulled wine, with its warm spices, takes us right back to the cold months at the end of the year.

  2. Mulled wine is healing

    It restores not just our spirits but our bodies too. The mix of spices is just the remedy we need to ward off illnesses during changing seasons.

  3. Mulled wine is delicious

    Spices, fruit, and sometimes, more alcohol, enhance the flavor of the wine, giving it that extra bit of oomph. Who can say no to a glass of that?

National Mulled Wine Day dates

Year Date Day
2027 March 3 Wednesday
2028 March 3 Friday
2029 March 3 Saturday
2030 March 3 Sunday
2031 March 3 Monday