National Wine and Cheese Day

Learn more fun facts on the National Wine and Cheese Day Video Page.

Categories:: Food & Beverage
Tags:: Beverage Cheese Lifestyle
Where:: United States
Date change rule:: Every July 25
Holiday emoji:: 🍷🧀

National Wine and Cheese Day uncorks celebrations every July 25, honoring one of the world’s most beloved culinary pairings. From bold reds to delicate whites, and creamy bries to sharp cheddars, this day invites everyone to explore new flavors. Gather friends, host a tasting, or simply enjoy a perfect glass and slice at home.

Deals
Platforms
Social
Brands
Hero
Timeline
Businesses
FAQs
Importance
Celebrate

Expected National Wine and Cheese Day Deals

While we wait for official 2027 promotions to drop, history shows National Wine and Cheese Day brings delicious deals. Expect retailers like Total Wine & More and BevMo! to offer discounts on popular bottles and curated wine bundles. Specialty shops such as Murray’s Cheese and Whole Foods Market often feature sales on artisanal cheeses, charcuterie, and pairing accessories. Local wineries may host special tasting events or offer limited-time discounts on their vintages. Keep an eye out for restaurant promotions featuring discounted wine flights and cheese boards. We will update this page with confirmed live deals as July 25 approaches.

Platform Guide for National Wine and Cheese Day

TikTok

Tag @www.nationaltoday.com and use #WineAndCheeseDay. Share quick videos of your favorite pairings or a DIY cheese board tutorial.

Instagram

Tag @nationaltoday_ and use #NationalWineAndCheeseDay. Post aesthetically pleasing photos of your wine and cheese spread, or host a live pairing session.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #WineAndCheese. Share your go-to wine and cheese combinations and ask your community for their recommendations.

National Wine and Cheese Day Hero

Jace Shoemaker-Galloway

Jace Shoemaker-Galloway is credited as the founder of National Wine and Cheese Day. A freelance writer and self-proclaimed wine lover, her passion for this classic pairing led her to establish the holiday on July 25. Her vision was to create a dedicated day for enthusiasts to celebrate the simple yet sophisticated pleasure of combining wine and cheese. Through her writing and advocacy, Shoemaker-Galloway has helped popularize the observance, encouraging people to explore the vast world of viticulture and cheesemaking.

National Wine and Cheese Day timeline

6000 BC

Europe gets cheesy

Evidence includes ceramic remains of rudimentary cheese strainers appearing at Neolithic sites.

4000 BC

Wine comes to Eurasia

This, according to tests for wine residue on vat and jar fragments found in an ancient Armenian cave.

1500-1800

Regional cheeses appear

Cheddar shows up in 1500, Parmigiano-Reggiano in 1597, Gouda in 1697 and Camembert in 1791.

1864

Cheese for the masses

Mass manufacturing of cheese starts after Louis Pasteur discovers pasteurization.

2015

Italy's the wine champ

Italy pulls ahead of France to produce the largest amount of wine — and becomes the world's largest exporter.

How Businesses Can Celebrate National Wine and Cheese Day

Local businesses can uncork opportunities on National Wine and Cheese Day. Restaurants and bars can offer special wine and cheese pairing menus, discounted flights, or themed tasting events. Wineries and breweries might host open houses with local cheesemongers, while specialty food stores can create curated wine and cheese baskets for easy at-home celebrations. Consider a ‘build-your-own’ cheese board station or a virtual tasting workshop to engage customers.

National Wine and Cheese Day FAQs

When is National Wine and Cheese Day?

National Wine and Cheese Day 2026 falls on a Saturday, July 25, inviting everyone to leisurely enjoy this classic pairing. It’s the perfect weekend occasion for a tasting party or a relaxed evening.

How many types of cheese are there?

Estimates suggest there are over 1,800 distinct types of cheese globally, with some sources claiming upwards of 2,000. This vast variety offers endless pairing possibilities for wine and cheese lovers.

What are the most popular wine and cheese pairings?

Classic pairings include Cabernet Sauvignon with aged cheddar, Sauvignon Blanc with goat cheese, and Pinot Noir with Brie. Sparkling wines often complement creamy cheeses, while Port pairs beautifully with blue cheese.

Is National Wine and Cheese Day a federal holiday?

No, National Wine and Cheese Day is not a federal holiday. It is an unofficial observance dedicated to celebrating the culinary delight of wine and cheese, encouraging enthusiasts to indulge and explore.

National Wine and Cheese Day Activities

Learn what goes together
Knowledge is power, and there are lots of ways to learn about what wine-and-cheese pairings you and others will enjoy. If you’re just getting started, Vinepair’s illustrated guide to pairing is a fun way to get going, and if you have some experience, you may want to dive into cheese expert Janet Fletcher’s sophisticated and extensive book Cheese & Wine: A Guide to Selecting, Pairing, and Enjoying.
Indulge yourself at your local wine shop
After you jot some notes as to what pairings might appeal to your taste, why not head out to your local wine shop and get some tips from the owner? Alternatively, you can leave the tasty tactics to the experts by subscribing to a wine-and-cheese pairing subscription like Wine Down Box or Pastoral.
Have a pairing party
Sharing is caring, so it makes sense to get social with your pairings. Bring some friends together at either your home or a local Meetup focused on some of the best that the wine and cheese industries have to offer.

3 Ways To Enhance Your Wine And Cheese Pairings

Keep the tannins low
Get advice on which wines are low in tannins — which can overpower your enjoyment of an accompanying cheese. .
Balance salty and sweet
Pairing a good quality blue cheese, feta or Gouda with a dry wine might induce a pucker and lessen your enjoyment.
Add fruit and nuts to your pairings
Top off brie and berries with a Merlot. Walnuts, cheddar and a Cabernet are another winning combo.

Why We Love National Wine and Cheese Day

Wine and cheese are delicious together
Most of this has to do with “mouthfeel” or the way foods feel in the mouth. Well-chosen foods that have opposite complementary tastes — like the creamy, fatty flavor of cheese vs. the rich, astringent flavor of wine — can create a pleasant sensation and instill a tasty match in the mind. Researchers have found that eating cheese while drinking wine can actually improve the experience you get from both.
Pairing is a fun way to learn about Europe
Europeans have served wine and cheese produced in their regions or villages together for many generations. One of the more famous combinations are creamy Brie cheese and light-bodied Beaujolais red wine from the Brie region in northern France. The pairing of nutty Asiago cheese and either rich Chianti or oaky Brunello originates in the central Italian region of Tuscany.
Even soldiers drank wine
During the first World War, French soldiers were given a daily ration that included one Camembert cheese and a half-pint of red wine. That may seem indulgent for fighting rations, but it was done for a practical reason — polluted water supplies made bottled wine safer for soldiers to drink.