Tourism Day – February 20, 2027

Tourism Day
Categories:
Tags:
ActivitiesAppreciationEducational
Where:
Taiwan
Date change rule:
15th day of the first Lunar month
Holiday emoji:
🇹🇼

Tourism Day in Taiwan is observed every year on the 15th day of the first Lunar month, highlighting the island’s rich culture, diverse cuisine, and stunning natural beauty. Explore Taiwan’s hidden gems, savor its culinary delights, and immerse yourself in its unique heritage.

Want to sponsor Tourism Day? Learn how

Expected Tourism Day Deals

As Tourism Day approaches, expect a surge in travel promotions focused on exploring Taiwan’s diverse offerings. Airlines like EVA Air and China Airlines often feature special fares, while online travel agencies such as Klook and KKday may offer discounted tour packages and experience bookings. Look for deals on high-speed rail passes, cultural workshops, and accommodation across the island. Many local hotels and resorts, including those under the Forte Hotel Group, might roll out special staycation packages or discounts for international visitors. Additionally, the Taiwan Tourism Bureau frequently partners with travel providers to launch themed campaigns, encouraging exploration of specific regions or cultural festivals. We will update this page with confirmed live deals as March 3 approaches.

Platform Guide for Tourism Day

Instagram

Tag @nationaltoday_ and use #TourismDayTaiwan. Share stunning photos of Taiwan’s landscapes, vibrant night markets, or unique cultural experiences.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #TourismDayTaiwan. Post about your favorite Taiwanese destinations, share travel tips, or highlight local traditions.

X/Twitter

Mention @NatlToday and use #TourismDayTaiwan. Share news about Taiwan’s latest travel initiatives, cultural events, or must-visit attractions.

Social Media Tips for Tourism Day

Individuals

Plan a virtual tour of Taiwan's iconic sites, share your past travel memories, or research future destinations like Taroko Gorge or Jiufen Old Street.

Creators

Produce engaging video content showcasing Taiwan's street food scene, traditional crafts, or the beauty of its national parks. Partner with local businesses for unique collaborations.

Brands

Launch a social media campaign featuring Taiwan as a dream destination, offer special travel packages, or host a giveaway for a trip to experience its culture and cuisine.

Partners & Brands for Tourism Day

  1. Taiwan Tourism Bureau

    Established to promote Taiwan as a premier tourist destination, the Taiwan Tourism Bureau plays a crucial role in developing and marketing the island's diverse attractions. They launch international campaigns, support local tourism initiatives, and provide resources for travelers worldwide.

  2. EVA Air

    A leading Taiwanese international airline, EVA Air was founded in 1989 and is headquartered in Taoyuan. Known for its high service standards and distinctive Hello Kitty themed aircraft, it connects Taiwan to numerous global destinations, facilitating international tourism.

  3. China Airlines

    Founded in 1959, China Airlines is the flag carrier of Taiwan and one of Asia's largest airlines. It operates a comprehensive network of passenger and cargo flights, playing a vital role in bringing visitors to Taiwan and connecting the island to the world.

  4. Klook

    Founded in 2014, Klook is a global travel activities and services booking platform. It offers a wide range of experiences in Taiwan, from guided tours and attraction tickets to transportation and unique cultural workshops, making travel planning easier for visitors.

  5. Din Tai Fung

    Originating in Taiwan in 1958, Din Tai Fung is a world-renowned restaurant chain famous for its xiaolongbao (soup dumplings). With multiple locations across Taiwan and internationally, it has become a culinary icon, attracting food tourists from around the globe.

  6. Formosan Aboriginal Culture Village

    Located in Nantou County, this theme park was established in 1986 to preserve and showcase the diverse cultures of Taiwan's indigenous tribes. It offers cultural performances, traditional architecture, and a chance for visitors to learn about aboriginal heritage.

  7. Taipei 101

    Once the world's tallest building, Taipei 101 is an iconic landmark in Taiwan's capital. Completed in 2004, it symbolizes Taiwan's modern achievements and attracts millions of visitors annually to its observation decks, luxury shopping, and dining experiences.

Tourism Day Hero

Chiang Wei-shui

Chiang Wei-shui (1891–1931) was a prominent Taiwanese physician, politician, and social activist during the Japanese colonial era. He founded the Taiwanese Cultural Association in 1921, advocating for cultural enlightenment, social reform, and the promotion of Taiwanese identity. His efforts to preserve and celebrate Taiwan's unique heritage laid foundational groundwork that continues to enrich the island's cultural tourism today.

History of Tourism Day

Taiwan has been around for tens of thousands of years. Around 3000 B.C., peasants settled here, possibly reflecting today’s Taiwanese indigenous people. The island of Taiwan has gone through its fair share of political fluctuation. It was first colonized by the Dutch, and later became part of the Ming Dynasty, the Qing Dynasty, and then the Empire of Japan. After the end of World War II, the Republic of China took control of Taiwan and ruled it as a single-party state for forty years. It was only in 1996 that the first direct presidential elections took place.

Taiwan developed pretty quickly. The Bank of Taiwan was created to get Japanese private sectors to invest in it, and by 1905, it became one of the most developed places in East Asia. Taiwan achieved financial independence in no time. The Taiwan rail system was put in place and irrigation systems were employed to promote better and more efficient agriculture and transportation. The economy took a hit after World War II, however, under the rule of the K.M.T. government. Backed by American aid, Taiwan was able to recover quickly.

Tourism in Taiwan is one of the major industries and contributors to the economy of Taiwan, with roughly 10 million international visitors in 2015. From museums and national parks to tree plantations and night markets, Taiwan has something for every tourist and every kind of trip. Tourism Day is celebrated annually on day 15 of the first Lunar month to promote the industry.

Tourism Day timeline

3000 B.C.
Welcome to Taiwan

The first-ever inhabitants come to the island of Taiwan.

1895
The Empire of Japan

The Empire of Japan takes control of Taiwan.

1945
R.O.C. & K.M.T.

The Republic of China led by Kuomintang takes over.

1996
Democratic Reforms

The first-ever direct presidential elections are held.

Tourism Day FAQs

When is Tourism Day?

In 2027, Tourism Day falls on Saturday, February 20. It’s a key date for showcasing Taiwan’s vibrant tourism sector and encouraging both local and international travel.

What is the significance of the 15th day of the first Lunar month for Tourism Day?

By aligning Tourism Day with the Lantern Festival, Taiwan aims to highlight its deep cultural roots and festive spirit. This timing allows visitors to experience unique traditions like sky lantern releases and intricate lantern displays, offering a powerful draw for cultural tourism.

How popular is Taiwan as a tourist destination?

With its renowned food scene, efficient public transport, and friendly locals, Taiwan continues to grow in popularity. The island nation attracts a significant number of tourists from across Asia and increasingly from Western countries, seeking unique travel experiences.

What are some unique cultural experiences in Taiwan?

Beyond its famous landmarks, Taiwan’s cultural richness shines through its diverse festivals, vibrant street art, and innovative culinary scene. Engaging in activities like hot spring bathing, exploring old streets like Jiufen, or attending a traditional opera provides authentic insights into Taiwanese life.

Tourism Day Activities

  1. Plan a trip

    What better way to celebrate Tourism Day than by becoming a tourist? Grab your travel buddy, or even fly solo, and build an itinerary of your incredible trip to Taiwan.

  2. Learn about Taiwan

    Taiwan has so much to offer — it is scenic and has a rich culture and history. Take the day to learn more about it, and add to your geographical and political knowledge.

  3. Virtually visit it

    The tourism board of Taiwan recently launched a website with photos, videos, and other sources for tourists to get a glimpse of Taiwan. It is a bilingual website with an array of attractions, restaurants, information, and more.

5 Facts About Taiwan You May Not Be Aware Of

  1. It birthed bubble tea

    Everyone’s favorite bubble tea was created in Taiwan in the 1980s.

  2. It’s tiny

    You can drive around Taiwan in about eight hours.

  3. Smelly but tasty

    One of the most famous snacks here is stinky (but yummy) tofu.

  4. It loves love

    Taiwan was the first Asian country to make gay marriage legal.

  5. It housed the world’s tallest building

    Taiwan’s Taipei 101 was the tallest building in the world until 2007.

Why We Love Tourism Day

  1. We love Taiwan

    It is a beautiful island with an abundance of resources, delicious foods, and scenic tourist attractions. What’s not to love?

  2. Adds a new place to the bucket list

    Tourism Day highlights all the reasons to visit Taiwan and places it on the top of the travel bucket list. It is a great tactic to promote tourism.

  3. It is an opportunity to learn more

    Even if you are unable to visit, there is always something new to learn. Educating yourself about a country is always a good idea.

Tourism Day dates

Year Date Day
2026 March 3 Tuesday
2027 February 20 Saturday
2028 February 9 Wednesday
2029 February 27 Tuesday
2030 February 17 Sunday