National Hangover Day – Jan. 1, 2027

National Hangover Day
Submit your updates or photos
Categories:
Tags:
BeerBeverageLiquor
Where:
United States
Date change rule:
Every January 1
Holiday emoji:
🤕

National Hangover Day arrives every January 1, offering a collective moment of recovery after New Year’s Eve celebrations. It’s a day to prioritize self-care, rehydrate, and find comfort. Take it easy, seek out soothing foods, and get plenty of rest to start the new year fresh.

Want to sponsor National Hangover Day? Learn how

Expected National Hangover Day Deals

While specific 2027 promotions are still to be announced, National Hangover Day typically sees brands leaning into recovery. Expect deals from hydration brands like Gatorade and Pedialyte, offering discounts on electrolyte drinks. Food delivery services such as DoorDash and Uber Eats often feature promotions on comfort food, breakfast items, and coffee from places like Starbucks. Over-the-counter pain relief brands like Tylenol and Advil may also highlight their products. Look for special offers on vitamin-packed drinks from brands like Liquid I.V. and Emergen-C to help replenish nutrients. We will update this page with confirmed live deals as January 1 approaches.

Platform Guide for National Hangover Day

TikTok

Tag @www.nationaltoday.com and use #NationalHangoverDay. Share your favorite, funniest, or most effective hangover remedies in short, engaging videos.

Instagram

Tag @nationaltoday_ and use #NationalHangoverDay. Post aesthetically pleasing photos of your recovery brunch, cozy setup, or hydration hacks.

X/Twitter

Mention @NatlToday and use #NationalHangoverDay. Join the conversation by sharing relatable memes about New Year’s Day struggles or asking for community tips.

Social Media Tips for National Hangover Day

Individuals

Prioritize rest and rehydration. Stock your fridge with electrolyte drinks, comforting foods, and pain relievers. Plan a cozy day indoors with your favorite movies or books.

Creators

Produce content on 'hangover survival kits,' healthy recovery recipes, or humorous 'morning after' routines. Engage your audience with polls on their go-to remedies.

Brands

Offer special discounts on hydration products, comfort food delivery, or self-care items. Run a social media contest asking for the best (or worst) hangover stories.

Top Brands for National Hangover Day

  1. Gatorade

    Founded in 1965 by a team of scientists at the University of Florida, Gatorade is a leading sports drink designed to rehydrate and replenish electrolytes lost during physical activity. It's a popular choice for post-celebration recovery.

  2. Pedialyte

    Originally developed for children, Pedialyte has become a go-to for adults seeking rapid rehydration. Introduced in 1966, it offers a balanced mix of electrolytes and glucose to help combat dehydration from various causes, including hangovers.

  3. Tylenol

    First marketed in 1955, Tylenol (acetaminophen) is a widely recognized over-the-counter pain reliever and fever reducer. It's a common choice for easing headaches and body aches that often accompany a hangover.

  4. Starbucks

    Founded in Seattle in 1971, Starbucks is the world's largest coffeehouse chain. For many, a strong cup of coffee is an essential part of the hangover recovery ritual, making Starbucks a popular destination on January 1.

  5. DoorDash

    Launched in 2013, DoorDash is a leading food delivery service connecting customers with local restaurants. On National Hangover Day, it becomes a crucial tool for ordering comforting, easy-to-eat meals without leaving the couch.

  6. Liquid I.V.

    A wellness company founded in 2012, Liquid I.V. produces electrolyte drink mixes designed for rapid hydration. Their convenient packets are often touted as a quick and effective way to combat dehydration, a key factor in hangover severity.

  7. Emergen-C

    First introduced in 1978, Emergen-C offers a range of effervescent drink mixes packed with vitamins and antioxidants. Many turn to these supplements to support their immune system and boost energy levels during recovery from a long night.

National Hangover Day Hero

The New Year's Reveler

While no single historical figure 'founded' National Hangover Day, the concept is as old as celebration itself. The New Year's Reveler represents the universal experience of overindulgence and the subsequent need for recovery. From ancient Roman Saturnalia to modern New Year's Eve parties, the joy of celebration often comes with a morning-after price. This day acknowledges that shared human experience, offering a moment for collective commiseration and self-care.

National Hangover Day timeline

2010
"Hangover Cookbook" published

Milton Crawford created a fun book that details ways to understand your hangover, and suggests remedies to get you feeling more like yourself.

1972
The book"On Drink" came out

Kinglsey Amis, a self-professed alcoholic, published "On Drink." In the book, Amis discusses a variety of self-researched cures for hangovers.

1845
"Hangover cure" Fernet invented

Bernardino Branca invented an 80-proof concoction, called Fernet, designed to treat a variety of ailments, such as cholera and hangovers. Did he say 80-proof?

How Businesses Can Celebrate National Hangover Day

Local businesses can embrace National Hangover Day by offering targeted relief and comfort. Restaurants and cafes can feature special ‘recovery brunch’ menus with hydrating drinks, hearty breakfast items, and strong coffee. Pharmacies might create ‘hangover kits’ with pain relievers, electrolyte solutions, and antacids. Delivery services can highlight their speedy options for comfort food. Spas could offer discounted massages or relaxation treatments, providing a serene escape for those feeling the effects of the previous night.

National Hangover Day FAQs

When is National Hangover Day?

In 2027, National Hangover Day is observed on Friday, January 1. This provides a welcome start to the long New Year’s weekend for those needing to recover.

What are the common symptoms of a hangover?

After a night of heavy drinking, individuals frequently report symptoms such as throbbing headaches, stomach upset, and general malaise. Dehydration and inflammation are key contributors to these unpleasant effects.

How many people experience hangovers?

A significant majority of drinkers, roughly three out of four, report experiencing hangover symptoms after consuming alcohol. This widespread phenomenon highlights the universal nature of National Hangover Day.

Is National Hangover Day an official holiday?

While widely acknowledged and embraced, National Hangover Day is not formally recognized by any governmental body. It exists as a popular, lighthearted tradition to mark the morning after New Year’s festivities.

How to Observe National Hangover Day

  1. Have some hangover relief remedies ready

    Prepare by stocking up on essentials that will help you feel a little more like your true self after a night of partying. Ibuprofen, sports drinks, greasy potato chips, antacids — whatever your preferred hangover remedies are, make sure that you have them on hand.

  2. Host a hangover brunch

    If you're feeling really ambitious, why not throw a party? After all, the cure to your hangover may just be a really awesome Bloody Mary.

  3. Drink some...Pedialyte?

    This wasn't invented for hangover relief, of course, but it just might help. The drink, marketed for use by children, can replace nutrients and electrolytes your body might need to feel better.

4 Absolutely Insane Hangover Remedies

  1. Why are you hitting me with that?

    If you wake up with a hangover in Russia, there's a chance someone might suggest spending some time sitting in a sauna and then having a person pummel you with birch branches.

  2. Only a "bird brain" would try this

    In Ancient Rome, a fairly common hangover cure was to eat a fried canary.

  3. We'll Just Have Some Mint...Thank You

    In the Wild West, to combat hangovers, cowboys would add rabbit poop to their tea.

  4. We'd Probably Stick With The Hangover

    In Mongolia, some people choose to treat hangovers with a drink commonly referred to as a Mongolian Mary; this drink comes complete with a pickled sheep eye garnish.

Why National Hangover Day is Important

  1. It gives us a reason to stay in bed all day

    Let's face it, trying to go about your daily life with a nasty hangover can be downright miserable. National Hangover Day is a perfect excuse to simply down some greasy food and nurse that pounding headache.

  2. It makes us feel connected

    If you wake up with a hangover on January 1, you're going to be in good company. National Hangover Day reminds us that we're not the only ones who may have made some poor choices the night before. There are plenty of other people riding the "struggle bus" right along with us.

  3. It reminds us that we had fun the night before

    A hangover doesn't just come out of nowhere. If you're suffering from a hangover, there's a pretty good chance that you had your fair share of fun the night before. So, while dealing with a hangover may seem like a curse, it's also a little reminder that you're an awesome party animal.

National Hangover Day dates

Year Date Day
2027 January 1 Friday
2028 January 1 Saturday
2029 January 1 Monday
2030 January 1 Tuesday
2031 January 1 Wednesday