- Tags:
- DiseasesLifestyle
- Where:
- United States
- Date change rule:
- Every January
- Holiday emoji:
- 💪
Shape Up US Month inspires Americans to prioritize health and wellness throughout January. This month-long campaign encourages individuals, families, and communities to adopt healthier habits, combat obesity, and improve overall well-being. Discover resources, set fitness goals, and join a nationwide movement toward a healthier future.
Want to sponsor Shape Up US Month? Learn how
Expected Shape Up US Month Deals
As a Cause holiday focused on public health, Shape Up US Month drives awareness and participation rather than commercial deals. However, many health and wellness brands offer special promotions. Look for fitness challenges and discounts from brands like Nike, Adidas, and Under Armour on activewear and gear. Grocery stores such as Whole Foods Market and Trader Joe’s often highlight healthy eating options and offer sales on nutritious foods. Local gyms and fitness studios like Orangetheory Fitness and Planet Fitness may waive initiation fees or offer trial memberships to encourage new sign-ups. Non-profits like Shape Up US itself will promote donation drives and community events. We will update this page with confirmed live initiatives as January approaches.
Platform Guide for Shape Up US Month
Tag @nationaltoday_ and use #ShapeUpUSMonth. Share your fitness journey, healthy meal prep, or wellness tips through engaging Reels and Stories.
Mention National Today (facebook.com/nationaltoday) and use #ShapeUpUSMonth. Join or create community groups focused on health challenges and share motivational content.
X/Twitter
Mention @NatlToday and use #ShapeUpUSMonth. Share quick health facts, workout routines, and inspiring quotes to encourage others to get active.
Shape Up US Month Hero
Jyl Steinback
History of Shape Up US Month
Shape Up US Month is a campaign that is organized throughout January by an organization of the same name. The organization aims to raise awareness about healthy lifestyles so that children and their support systems have the education they need to make healthy choices about food and physical activity.
Shape Up US Month aims to work against the epidemic of obesity across the country and diseases associated with obesity like cardiovascular diseases and diabetes. Obesity is a major health issue in the U.S., which significantly increases the mortality rate of people in addition to making them more susceptible to cardiovascular diseases. People with obesity tend to spend more on medical expenses and tend to die from metabolic diseases at a young age.
Over 60% of the people in the country suffer from obesity. The primary causes of obesity are linked to a lack of information on what classifies as healthy food and what is an appropriate quantity. The majority of people trying to live healthier lives attempt to do so by eating fat-free or carb-free foods. However, that has nothing to do with the relative nutrition levels of the food.
That is why Shape Up US Month aims to empower people by giving them the information they need. The organization has designed wellness curriculums for elementary schools, as well as connecting communities with national organizations in the field of health and wellness. These organizations provide communities with information and studies on food, exercise, and other lifestyle changes that they can incorporate sustainably.
Shape Up US Month timeline
The country’s Surgeon General notes that over 60% of the country is obese.
A non-profit organization called Creating a Difference is founded to raise awareness about healthy lifestyle options.
Creating a Difference is renamed and begins with its first Health and Wellness Expo in October 2009.
The Shape Up US organization works on expos to share information with communities where over 8,000 people and 150 businesses participated, the largest number until then.
How Businesses Can Celebrate Shape Up US Month
Local businesses can actively participate in Shape Up US Month by promoting wellness among their employees and customers. Gyms and fitness studios can offer discounted memberships or free introductory classes throughout January. Restaurants can feature special healthy menu items or ‘Shape Up’ meal bundles. Retailers selling activewear or health products can run promotions and host in-store wellness workshops. Consider partnering with local health organizations for educational seminars or sponsoring community fitness events to demonstrate a commitment to public health.
Shape Up US Month FAQs
When is Shape Up US Month?
In 2027, Shape Up US Month will again be observed throughout January, providing ample opportunity to set and achieve health goals. This annual observance is a great way to maintain momentum from the previous year.
How many Americans are affected by obesity?
The prevalence of obesity remains a critical health concern, with millions of Americans facing related health issues. Shape Up US Month in 2027 continues its mission to reduce these numbers through education and active participation.
What are the health benefits of regular exercise?
Beyond physical benefits, consistent physical activity in 2027 can also boost mental clarity, reduce stress, and improve sleep quality. It’s a foundational element for a balanced and healthy life.
What is the mission of Shape Up US?
The core mission of Shape Up US in 2027 remains focused on fostering a culture of wellness for children and adults alike. They offer tools and support to assess wellness needs and implement effective health strategies.
How to Observe Shape Up US Month
Attend a Shape Up US expo
The expos are open to the public and free for all attendants. They are a great opportunity to interact with the community and participate in discussions about wellness.
Become a teacher with Shape Up US
Rio Salado College offers a course in partnership with the organization that trains teachers in health and wellness. This is a great way to learn the latest in health and wellness and take it to the community.
Participate in a cooking demo
Compete in a National Cooking Demo at the Shape and Wellness Expos, and show off your tastiest, healthiest dishes! You can use the demo to get people excited about healthy food.
5 Facts About Obesity You Need To Know
Childhood obesity is increasing
19% of children between six to 19 years are either overweight or obese.
Childhood obesity is on the rise
Between the 1980s to the 2010s obesity doubled among children between two to five years and tripled in children over six years.
Obesity is more dangerous than smoking
According to the Surgeon General, the preventable comorbidities that develop as a result of obesity are much worse than those that develop from smoking.
Obesity makes people susceptible to cancer
Correlations have been found between obesity and certain cancers.
Nutrition education is vital
Nutrition education makes an impact on children’s lives by giving them the information they need to make healthier choices.
Why Shape Up US Month is Important
We want to know about wellness
We know that our information about nutrition and exercise is probably not the latest. We want to take this opportunity to brush up on our information and make healthy lifestyle choices.
We need the help
We have been dieting and exercising, but it is hard to do it on our own. We would love the community’s support so that we know that we are doing things in the right way and that we are not alone.
We want to contribute to the community
A big part of Shape Up US Month is to strengthen ties between communities and share information. We want to use the opportunity to share all the information we have about wellness with our community.
Social Media Tips for Shape Up US Month
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