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TueOct 1

World Sake Day – October 1, 2024

World Sake Day is celebrated annually on October 1 to recognize sake and its contributions to Japanese culture, from ceremonies to (obviously) celebrations. The day is also to deepen people’s love for sake and understanding of this beverage. It doesn’t matter if you live in or outside Japan, because the day is for all sake lovers all around the world. World Sake Day marks the beginning of the annual rice harvest, when sake production in Japan begins. So, gather together and enjoy this Japanese drink. Kampai!

History of World Sake Day

World Sake Day, or Nihonshu no Hi, started in 1978 when Japan Sake and Shochu Makers Association (J.S.S.) designated October 1 as a day of sake celebration. The day is also to salute the people involved in sake production — the rice farmers and brewery workers. The brewery workers are passionate and dedicated people, working long hours and meticulously ensuring that the sake they produce will satisfy consumers. Sake lovers gather together on Sake Day to enjoy the sake itself in honor of the brewers.

There are two reasons behind October 1 being chosen as World Sake Day’s date. According to the J.S.S., until 1965 (Showa 40), the brewery year was officially determined to start a new year on October 1 — now the brewery year begins on July 1 and comes to an end on the last day in June in the following year. Another reason lies in the kanji for sake, which is a combination of two parts.

World Sake Day used to be a small event only known to the sake industry. Now, it is celebrated by sake lovers all around the globe, although the majority of events are held in Japan. Japan Sake and Shochu Information Center can be an ideal place for sake enthusiasts to mingle and celebrate the day. There, visitors can learn more about different types of Japanese beverages. Besides, there is a virtual sake event like Kampai with Sake Week to connect sake lovers globally. So, wherever you are, raise your glass to the celebration of World Sake Day. Cheers!

World Sake Day timeline

3rd Century B.C.
Japanese Sake

The first record mentions the existence of sake in Japan.

689 A.D.
A Sake Brewing Division

A sake brewing division is established in the Imperial Court.

The First Export

Sake is first exported from Japan.

World Sake Day is Established

World Sake Day is founded by the Japan Sake and Shochu Makers Association.

World Sake Day FAQs

Can you get drunk on sake?

Consuming an adequate amount can get you drunk.

Is sake healthy alcohol?

Sake is considered to be one of the healthiest beverages in the world, providing potent anti-cancer benefits.

How much does a bottle of sake cost?

Sake can be purchased for as little as a few hundred yen, which is about $2 to $3.

World Sake Day Activities

  1. Buy your favorite sake

    First, treat yourself to your favorite sake to celebrate the day in the comfort of your home. Ginjo, Junmai, or aged sake, whatever your preference is, prepare your sake and enjoy.

  2. Find an event

    If you want to celebrate the day with fellow sake enthusiasts, you may want to find a sake event. If possible, check out Japan Sake and Shochu Information Center in Tokyo. All things Japanese alcoholic beverages, it’s a perfect place to celebrate World Sake Day.

  3. Celebrate virtually

    If you live outside Japan, join a virtual sake event. You can connect with sake lovers globally. Get your favorite sake and celebrate this drink with people from all around the world.

5 Facts Worth Knowing About Sake

  1. It takes 40 days to brew

    An average time to brew sake is 60 to 90 days.

  2. There are around 1,600 breweries

    In Japan, there are around 1,600 sake breweries with licenses.

  3. The national beverage

    Sake is the national beverage of Japan.

  4. Its alcohol content is higher than wine

    Sake typically contains 15-17% A.B.V., slightly higher than wine.

  5. It’s labeled ‘seishu’

    Sake is labeled with the word ‘seishu’ under Japanese liquor laws since the word sake can refer to any alcoholic drink.

Why We Love World Sake Day

  1. An exploration opportunity

    Some of us probably love to explore different kinds of alcoholic drinks, from beers to spirits. World Sake Day is the best time to try different types of Japanese alcoholic beverages.

  2. A day of appreciation

    World Sake Day is to appreciate the beverage itself and the hardworking people who make it. Without them, we couldn’t enjoy this Japanese beverage that can be served either cold or hot.

  3. A means to connect

    Human beings need connections in life, and there are many ways for us to connect. World Sake Day can serve the purpose of connecting people from the background of sake enthusiasts.

World Sake Day dates

2024October 1Tuesday
2025October 1Wednesday
2026October 1Thursday
2027October 1Friday
2028October 1Sunday
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