National Sausage Month – Oct. 1, 2026

National Sausage Month
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National Sausage Month fills kitchens and grills throughout October, inviting everyone to explore the rich world of sausages. From breakfast links to gourmet brats, this month is dedicated to appreciating the versatility and flavor of this beloved food. Grill up your favorites, try a new recipe, or visit a local butcher to celebrate.

Want to sponsor National Sausage Month? Learn how

Expected National Sausage Month Deals

Throughout National Sausage Month, expect a variety of promotions from grocery stores, specialty butchers, and restaurant chains. Look for deals on fresh sausages, pre-cooked varieties, and sausage-based dishes. Major retailers like Kroger, Walmart, and Publix often feature sales on popular brands such as Johnsonville, Hillshire Farm, and Oscar Mayer. Specialty food stores and local delis may offer discounts on artisanal or international sausage selections. Restaurants might introduce limited-time sausage-themed menus or specials. We will update this page with confirmed live deals as October approaches.

Platform Guide for National Sausage Month

Instagram

Tag @nationaltoday_ and use #NationalSausageMonth. Share mouth-watering photos and reels of your favorite sausage dishes, from breakfast to dinner.

TikTok

Tag @www.nationaltoday.com and use #NationalSausageMonth. Create short-form videos showcasing sausage recipes, cooking hacks, or taste tests of different varieties.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalSausageMonth. Share family recipes, host a virtual sausage cook-off, or poll your friends on their favorite types.

Social Media Tips for National Sausage Month

Individuals

Host a backyard barbecue featuring a variety of sausages, or experiment with new international sausage recipes like Italian salsiccia or German bratwurst. Share your culinary creations with friends and family.

Creators

Develop a series of cooking tutorials for different sausage types, review local butcher shops, or create engaging content around the history and cultural significance of sausages worldwide.

Brands

Launch a 'Sausage of the Week' promotion, collaborate with food bloggers for recipe development, or run a contest encouraging customers to share their best sausage dishes using a branded hashtag.

Top Brands for National Sausage Month

  1. Johnsonville

    Founded in 1945 by Ralph F. and Alice Stayer in Johnsonville, Wisconsin, Johnsonville Sausage is a leading producer of bratwurst, Italian sausage, and other fresh and smoked sausage products. It remains a family-owned company known for its quality and flavor.

  2. Hillshire Farm

    Established in 1934 by Fritz Kipper, Hillshire Farm began as a small meat market in New London, Wisconsin. Today, it's a well-known brand offering a wide range of smoked sausages, lunch meats, and other protein products, celebrated for its savory taste.

  3. Oscar Mayer

    Founded in 1883 by Oscar F. Mayer in Chicago, Illinois, Oscar Mayer is famous for its hot dogs, bacon, and cold cuts. The brand is a household name, particularly recognized for its iconic Wienermobile and popularizing the American hot dog.

  4. Applegate Farms

    Founded in 1987 in Bridgewater, New Jersey, Applegate Farms is a pioneer in natural and organic meats. They offer a variety of sausages made from humanely raised animals, free from antibiotics and hormones, catering to health-conscious consumers.

  5. Aidells

    Aidells Sausage Company was founded in 1983 by chef Bruce Aidells in Berkeley, California. Known for its gourmet, all-natural sausages with unique flavor combinations, Aidells uses high-quality ingredients and often features chicken and turkey varieties.

  6. Boar's Head

    Established in 1905 in Brooklyn, New York, Boar's Head is renowned for its premium delicatessen products, including a diverse selection of high-quality sausages. They emphasize traditional recipes and a commitment to exceptional taste and freshness.

  7. Beyond Meat

    Founded in 2009 by Ethan Brown, Beyond Meat is a leading producer of plant-based meat substitutes. Their Beyond Sausage offers a compelling alternative for vegetarians, vegans, and flexitarians, replicating the taste and texture of traditional pork sausage.

National Sausage Month Hero

Charles E. Feltman

While not solely focused on sausage, Charles Feltman is credited with inventing the hot dog bun in 1867. As a German immigrant and Coney Island pushcart vendor, he started serving frankfurters on buns to make them easier to eat, laying the groundwork for the modern hot dog and popularizing a specific type of sausage consumption that became an American staple.

National Sausage Month timeline

2018
Baseball fans set to eat 19 million hot dogs

San Francisco Giants fans rank among the top sausage eaters in baseball. Their favorites? Brats, kielbasas, hot links, and hot dogs (naturally).

1945
Welcome, Johnsville

The beloved sausage brand, Johnsville, popped up on the scene

1906
Upton Sinclair wrote "The Jungle"

The book pointed out questionable methods being used for sausage making. This led to further regulation.

589 BC
Ancient Chinese sausage lovers

The Ancient Chinese documented making lamb and goat sausages.

8th Century BC
Sausages in "The Odyssey"

Homer wrote about his characters eating an early variation of sausages in "The Odyssey."

How Businesses Can Celebrate National Sausage Month

Local restaurants can craft special sausage-themed menus for National Sausage Month, featuring unique sausage and pasta dishes, gourmet hot dogs, or international sausage platters. Butcher shops can host tasting events or offer discounts on various sausage cuts, perhaps even demonstrating sausage-making. Food trucks specializing in comfort food could introduce limited-time sausage creations, while grocery stores can set up prominent displays with recipe cards and pairing suggestions to inspire home cooks to explore different varieties.

National Sausage Month FAQs

When is National Sausage Month?

National Sausage Month 2026 runs throughout October, kicking off on Thursday, October 1. It’s a full month dedicated to celebrating all things sausage, from breakfast links to gourmet brats.

How much sausage is consumed in the US?

Americans consume a significant amount of sausage annually, with estimates suggesting over 6 billion pounds of processed meat and poultry products are sold each year. This includes a wide array of sausages, hot dogs, and other prepared meats.

What are the most popular types of sausage?

Among the most popular sausage types in the US are frankfurters (hot dogs), Italian sausage, bratwurst, and breakfast sausage. These varieties are staples in many American households and are enjoyed in countless dishes, from barbecues to pasta.

What is the history of sausage?

Sausage-making is an ancient culinary art, dating back to at least 3100 B.C. in Mesopotamia. Early forms of sausage were created as a way to preserve meat, often by stuffing ground meat, fat, and spices into animal intestines, a practice that evolved across many cultures.

National Sausage Month Activities

  1. Try a new recipe

    There are a ton of delicious ways to cook up sausage dishes. During October, make it a point to try out a new way to prepare these tasty, meaty treats. Who knows — you might stumble upon a new recipe staple.

  2. Host a sausage and beer tasting

    Sure, sausages are great by themselves, but when paired with beer, sausages are taken to a completely new level. Gather up a few different sausage and beer varieties and then invite some friends over. A tasting is a great way to sample all that the sausage and beer worlds have to offer.

  3. Learn how sausage is made

    Don't just take sausages for granted. Find out how they're made by visiting a factory or local butcher shop. If you get really lucky, you might even find some sausage-making classes in which to participate.

4 More Reasons We Love Sausage

  1. A mile-long sausage? Try again.

    The length of the longest sausage ever recorded? Nearly 37 miles.

  2. Now that's funny

    Around 500 BC, Greek philosopher Epicharmus wrote a comedy called "The Sausage."

  3. Sausage is great on pizza

    National Sausage Pizza Day is on October 11th.

  4. Where does that word come from?

    The modern English word for sausage is derived from the Latin word "salsus" — meaning salted.

Why We Love National Sausage Month

  1. Sausage is a perfect tailgating food

    Whether you're a football fan or not, participating in a tailgate is almost always a fun event. Do you know what takes a tailgate from good to great? Sausages. Just throw some on the grill — and in a few minutes you'll be serving some some delicious handheld snacks.

  2. Lots of variety

    Regardless of your personal tastes and preferences, there's a good chance that you'll find a sausage variety that will make your tastebuds happy. Traditional pork sausages are a fan favorite, but there are also some excellent chicken varieties out there as well. Vegetarians and vegans can even rejoice; many grocery stores carry soy sausages too.

  3. Sausages are a great way to feed a crowd

    If you're planning an event with quite a hefty guest list, sausages are an affordable and tasty way to feed a crowd. Load up a frying pan or grill with some tasty sausages — and you're well on your way to feeding a bunch of people with only minimal effort.

National Sausage Month dates

Year Date Day
2026 October 1 Thursday
2027 October 1 Friday
2028 October 1 Sunday
2029 October 1 Monday
2030 October 1 Tuesday