National Take a Chance Day – Apr. 23, 2027

National Take a Chance Day
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National Take a Chance Day inspires everyone to step beyond their comfort zone every April 23. This is the perfect moment to pursue a long-held dream, try a new hobby, or make a bold career move. Take that first step and see where a little courage can lead you!

Want to sponsor National Take a Chance Day? Learn how

Expected National Take a Chance Day Deals

While we await official 2027 promotions to drop, history shows that brands often encourage exploration and new experiences. Look for travel deals from airlines like Southwest and Delta, encouraging spontaneous trips. Online learning platforms such as Coursera and MasterClass may offer discounts on new courses, inviting you to take a chance on a new skill. Adventure gear retailers like REI and Patagonia could feature sales on equipment for outdoor pursuits. Even financial apps like Robinhood might promote introductory offers for new investors. We will update this page with confirmed live deals as April 23 approaches.

Platform Guide for National Take a Chance Day

TikTok

Tag @www.nationaltoday.com and use #TakeAChanceDay. Share a short video of you trying something new or overcoming a fear.

Instagram

Tag @nationaltoday_ and use #TakeAChanceDay. Post a photo or reel of a ‘chance’ you’ve taken and its positive outcome.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #TakeAChanceDay. Ask your community to share their biggest ‘chance’ moments.

Social Media Tips for National Take a Chance Day

Individuals

Challenge yourself to do one thing you've been putting off due to fear of failure. It could be asking someone out, applying for a new job, or trying an exotic dish.

Creators

Create content around 'my biggest risk' or 'things I tried because I took a chance.' Document the journey and inspire others to be bold.

Brands

Launch a 'Take a Chance' campaign encouraging customers to try a new product or service with a special offer. Share stories of how your brand took a chance.

Top Brands for National Take a Chance Day

  1. Duolingo

    Founded in 2011 by Luis von Ahn and Severin Hacker, Duolingo is a language-learning platform that makes taking a chance on a new language fun and accessible. It boasts over 500 million registered users worldwide.

  2. Airbnb

    Founded in 2008 by Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, Airbnb revolutionized travel by encouraging people to take a chance on staying in strangers' homes. It now offers millions of unique accommodations globally.

  3. MasterClass

    Launched in 2015, MasterClass offers online courses taught by experts in various fields, inspiring users to take a chance on learning new skills from the best. Its instructors include world-renowned figures.

  4. REI

    Recreational Equipment, Inc. (REI) was founded in 1938 by Lloyd and Mary Anderson. As a co-op, it equips adventurers to take chances on outdoor expeditions, from hiking to climbing, with quality gear and expert advice.

  5. JetBlue

    Founded in 1998 by David Neeleman, JetBlue is an American low-cost airline known for its customer service. It encourages travelers to take a chance on new destinations with affordable fares and a comfortable flying experience.

  6. Tinder

    Launched in 2012, Tinder is a popular dating app that encourages users to take a chance on meeting new people through its swipe-based interface. It has facilitated billions of matches worldwide.

  7. Kickstarter

    Founded in 2009 by Perry Chen, Yancey Strickler, and Charles Adler, Kickstarter is a crowdfunding platform that allows creators to take a chance on bringing their projects to life with community support.

National Take a Chance Day Hero

Amelia Earhart

Amelia Earhart (1897–1937) was an American aviation pioneer who took numerous chances, breaking barriers in flight. She was the first woman to fly solo across the Atlantic Ocean in 1932, cementing her legacy as a symbol of courage and daring. Her adventurous spirit continues to inspire those who dream of exploring new frontiers and pushing boundaries.

History of National Take a Chance Day

It’s not clear who pioneered making today National Take a Chance Day but we can all appreciate their willingness to take a chance with their holiday idea. It seems to have caught on!

Every single one of us has grappled with taking a chance on something. Be it starting that new business, asking someone to prom, or simply zip-lining off the platform. We face situations daily that could technically fall into the ‘taking a chance’ category. So why not be prepared for it?

Today is an excellent day to understand why we sometimes get in our own way of pursuing our dreams and reaching our full potential. More often than not, the likelihood of failure is not as great as we anticipate it to be. Realizing this and putting failure in the right perspective is the best start to overcoming the fear of taking a chance.

Dr. John C. Maxwell wrote, “Sometimes You Win – Sometimes You Learn”. The premise of his book is that our greatest lessons come from our greatest losses. You don’t experience loss if you are constantly playing it safe.

So take a few chances in life! Let’s get started today!

National Take a Chance Day timeline

1953
Climbing Mt. Everest

The first people to scale Mt. Everest are Edmund Hillary and Tenzing Norgay, a huge risk that paves the way for many thrill-seekers to follow.

1961
First Man in Space

The first man to enter space is Russian cosmonaut Yuri Gagarin, making a 108-minute orbital flight.

1976
“Rocky”

Sylvester Stallone writes the screenplay for “Rocky” in four days — presenting it to producers, he insists on starring as the lead character, which launches his career and rise to Hollywood fame.

1997
“Harry Potter”

Not many publishers buy into J.K. Rowling’s idea of “Harry Potter” but after years of rejection, someone takes a chance on what is now one of the best-selling book series ever.

How Businesses Can Celebrate National Take a Chance Day

Local businesses can honor National Take a Chance Day by encouraging customers to try something new. Restaurants could offer a ‘mystery dish’ at a discount, inviting diners to take a chance on an unknown flavor. Retailers might run a ‘lucky dip’ promotion where customers get a random discount or prize. Service-based businesses could offer a free consultation for a new service, allowing potential clients to take a chance on a new approach. Emphasize the fun and potential rewards of stepping outside the usual.

National Take a Chance Day FAQs

When is National Take a Chance Day?

In 2027, National Take a Chance Day will be observed on Friday, April 23. This end-of-week timing encourages bold moves just before the weekend.

What are the benefits of taking chances?

Embracing risk, especially calculated ones, often fosters innovation and creativity. It allows individuals and organizations to adapt, learn from failures, and ultimately achieve greater rewards than staying within comfort zones.

How many chances do people take in a lifetime?

While there’s no definitive count, research indicates that people tend to take fewer chances as they age, often prioritizing security over novelty. However, a willingness to try new things remains a key trait for lifelong learning and fulfillment.

What's the difference between a calculated risk and a reckless one?

In contrast, a reckless risk is impulsive, often made without considering the potential dangers or having a strategy to handle failure. It typically prioritizes immediate gratification over long-term consequences.

National Take a Chance Day Activities

  1. Place your bets

    A fun way to celebrate National Take a Chance Day is to play the lottery, especially if you are not usually the type to indulge!

  2. Do something that scares you

    Think of something you’ve wanted to do for some time but have feared the outcome. Today, set that fear aside and take the chance — maybe that is to ask someone out, pursue a new career, fly, or speak in public. Remember, FEAR is False Evidence Appearing Real.

  3. Don’t ask for permission

    Some days you just need to ask for forgiveness instead of permission. If you’ve held onto an awesome idea thinking it would likely get shot down, today’s the day to go for it. Tell them your successful results instead of your plan.

5 Reasons Taking Chances Leads To Success

  1. ​It builds confidence

    Once you’ve taken a few risks and succeeded, you realize you have what it takes!

  2. ​It’s a learning opportunity

    Every time we step out of our comfort zone, we are in the space to learn.

  3. ​It diminishes fear

    ​When we stare our fears down, they shrink and we are able to push through to success.

  4. ​It makes us figure things out

    Once we’ve taken the leap, we’re forced to figure things out — resourcefulness and problem-solving often lead to success.

  5. It makes you stand out

    ​Succeeding at taking calculated risks allows you to stand out from the crowd, which leads to even more success.

Why We Love National Take a Chance Day

  1. It encourages us to get out of our comfort zone

    It wouldn’t be considered taking a risk if it weren’t, well, risky. Risky = out of our comfort zone, and that is where the magic happens — experiencing personal growth and learning that we can stretch our capabilities.

  2. It builds anticipation

    The anticipation of taking the proverbial leap, jumping from the highest diving platform, stepping onto the roller coaster, or walking to the podium gives us that butterflies-in-our-stomach feeling. If you are going to celebrate today by trying one of the things on your bucket list, like skydiving or bungee jumping, you’ll likely feel this unique sensation!

  3. It elicits a rebellious spirit

    Some risks we take are sparked out of a desire to be different, to go against the grain, to take the road less traveled, all of which possess that spirit of rebellion. We all know a rebel who doesn’t mind taking chances. Sometimes we wish we were more like them — today, you can be!

National Take a Chance Day dates

Year Date Day
2027 April 23 Friday
2028 April 23 Sunday
2029 April 23 Monday
2030 April 23 Tuesday
2031 April 23 Wednesday