Love Your Thighs Day – April 22, 2027

Love Your Thighs Day
Categories:
Tags:
AmericanAwareness
Where:
United States
Date change rule:
4th Thursday of April
Holiday emoji:
đź’–

Love Your Thighs Day arrives every 4th Thursday of April, advocating for body positivity and self-acceptance. This day encourages women worldwide to embrace their unique bodies, challenging predefined beauty standards. Take a moment to appreciate your strength, celebrate your curves, and commit to cherishing yourself.

Want to sponsor Love Your Thighs Day? Learn how

Expected Love Your Thighs Day Deals

Love Your Thighs Day inspires a focus on self-care and wellness rather than traditional retail deals. Many wellness brands and body-positive apparel companies often run special campaigns or offer discounts on products that promote comfort and self-love. Look for promotions from brands like Aerie, known for its unretouched campaigns, Athleta, which champions diverse body types, and Fabletics, offering inclusive sizing in activewear. Non-profit organizations focused on body image, such as the National Eating Disorders Association (NEDA), may host fundraising events or awareness campaigns. Support brands that align with messages of self-acceptance. We will update this page with confirmed live campaigns as April 22 approaches.

Platform Guide for Love Your Thighs Day

Instagram

Tag @nationaltoday_ and use #LoveYourThighsDay. Share inspiring photos or stories celebrating body diversity and self-love.

TikTok

Tag @www.nationaltoday.com and use #LoveYourThighsDay. Create short videos showcasing self-love routines or challenging beauty standards.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #LoveYourThighsDay. Share community discussions or resources on body positivity.

Social Media Tips for Love Your Thighs Day

Individuals

Post a photo celebrating your body, focusing on what your thighs allow you to do. Share a personal story about your journey to self-acceptance.

Creators

Develop content that highlights diverse body types and promotes positive self-talk. Share affirmations or guided meditations focused on body appreciation.

Brands

Launch a campaign featuring models of all sizes and body types. Partner with body-positive influencers to spread messages of self-love and inclusivity.

Organizations & Brands for Love Your Thighs Day

  1. Aerie

    Founded in 2006 as a sub-brand of American Eagle Outfitters, Aerie is renowned for its 'AerieREAL' campaign, which features unretouched models of all shapes and sizes. The brand promotes body positivity and self-acceptance through its lingerie, apparel, and activewear.

  2. Athleta

    Established in 1998, Athleta is a Gap Inc. subsidiary specializing in women's athletic apparel. The brand is known for its inclusive sizing, diverse representation in marketing, and commitment to empowering women and girls through movement and community.

  3. Dove

    Launched in 1957, Dove is a personal care brand owned by Unilever. Its 'Campaign for Real Beauty,' initiated in 2004, has been a pioneering force in challenging conventional beauty standards and promoting a broader, healthier definition of beauty for women globally.

  4. National Eating Disorders Association (NEDA)

    NEDA is the largest non-profit organization in the United States dedicated to supporting individuals and families affected by eating disorders. Founded in 1999, it provides resources, raises awareness, and advocates for prevention, treatment, and research.

  5. The Body Positive

    Co-founded in 1996 by Connie Sobczak and Elizabeth Scott, The Body Positive is a non-profit organization dedicated to teaching people to listen to their bodies, learn self-care, and develop self-love. They offer educational programs and resources for individuals and professionals.

  6. Lane Bryant

    Founded in 1904 by Lena Bryant, Lane Bryant is a leading American retail chain focusing on plus-size clothing for women. The brand has been a long-standing advocate for size inclusivity in fashion, offering stylish options for a diverse customer base.

  7. Fabletics

    Co-founded in 2013 by Kate Hudson, Fabletics is an online subscription retailer that sells women's sportswear, footwear, and accessories. The brand is known for its inclusive sizing, diverse marketing, and commitment to making activewear accessible and empowering for all body types.

Love Your Thighs Day Hero

Connie Sobczak & Elizabeth Scott

Connie Sobczak and Elizabeth Scott are the co-founders of The Body Positive, a non-profit organization established in 1996. Their work has been instrumental in developing educational programs and resources that help individuals cultivate a healthy relationship with their bodies, fostering self-love and challenging societal beauty norms. Their 'Be Body Positive' model empowers people to make peace with their bodies and practice intuitive self-care.

History of Love Your Thighs Day

Love Your Thighs Day was created to celebrate all women around the world. It promotes self-love among women of all shapes and sizes and serves to kick off the thigh-chafing season so women feel confident and ready for the coming spring and summer. Over the years, women have received support to feel confident in their bodies and thrash the standards set by the beauty industry on what is considered beautiful.

One of the companies that continually support this cause is Bandelettes. The company was launched in 2013 by Rena Abramoff and Julia Abasova after their personal experiences and frustrations with thigh chafing. Bandelettes are thigh bands made of lace material that have two strips of non-slip silicone to help keep each band on the upper thigh to prevent painful inner thigh chafing.

Since its establishment, the company has quickly grown, and Bandelettes has become a fashion staple for women of all shapes and sizes to prevent thigh chafing. Bandelettes are worn under skirts and dresses to prevent uncomfortable and painful friction for women with no thigh gap and are sold nationwide at Lane Bryant. The company has been featured on “The Today Show” and debuted in the New York Fashion Week runway show with Chromat in 2017.

Love Your Thighs Day is to celebrate women and encourage them to love their bodies, especially their thighs. Spreading positivity shouldn’t be done only by a select few groups but by all.

Love Your Thighs Day timeline

2013
Bandelettes is Established

Rena Abramoff and Julia Abasova establish Badelettes to help women prevent painful inner thigh chafing.

2017
Bandelettes Debuts at the N.Y.F.S.

Bandelettes debuts at the New York Fashion Week with Chromat.

2018
Milestone Achieved

Bandelettes celebrates its fifth anniversary.

2019
More Recognition

Bandelettes gets featured on “The Today Show.”

Love Your Thighs Day FAQs

When is Love Your Thighs Day?

In 2027, Love Your Thighs Day falls on Thursday, April 22, providing another opportunity to celebrate body diversity and challenge unrealistic beauty standards.

Who started Love Your Thighs Day?

The day’s inception is rooted in the collective desire to promote a healthier relationship with one’s body. It’s less about a single founder and more about a cultural shift towards celebrating all body types, a movement that continues to grow each year.

Why is body positivity important?

Embracing body positivity helps individuals develop a compassionate relationship with themselves, leading to healthier lifestyle choices driven by self-care rather than self-criticism. It also creates a more inclusive and accepting society for people of all shapes, sizes, and abilities.

How can I celebrate Love Your Thighs Day?

You can honor the day by reflecting on what your body allows you to do and expressing gratitude for its strength. Consider supporting brands that promote inclusivity, or engage in conversations with friends and family about challenging unrealistic beauty ideals.

Love Your Thighs Day Activities

  1. Compliment a woman

    Celebrate the day by complimenting a woman. It helps to support body positivity. But try not to go overboard, especially with someone you don’t know personally.

  2. Go for a jog

    Go for a jog to celebrate Love Your Thighs Day. It helps tone the thighs and prepare you for the spring and summer months.

  3. Spread awareness

    Spread more awareness about the day to celebrate. This helps people be more receptive to body positivity.

5 Types Of Underwear Every Woman Should Have

  1. Boy Shorts

    They are inspired by men's boxers and are extremely comfortable.

  2. Classic Briefs

    These are regular underwear that are bought in a pack of three or five.

  3. Control Briefs

    They are all about functionality and comfort and come with a tight elastic waistband to keep your stomach tucked in.

  4. Thongs

    Apart from being very sexy, they're the perfect underwear to wear with outfits where the bump of a panty line can ruin your outfit.

  5. French-cut panties

    They have a high cut on the leg holes, which makes them better for circulation than the regular ones and go very well with high-waist jeans.

Why We Love Love Your Thighs Day

  1. It prepares people for spring and summer

    Love Your Thighs Day serves as a reminder to tone the thighs. As it ushers in the spring and summer months, it is usually a good time to tone the thighs and feel confident in your body.

  2. It supports body positivity

    With the standards set by the beauty industry, Love Your Thighs Day comes in to tell every woman that they are beautiful as they are. This helps women around the world feel more confident.

  3. It brings awareness to women’s struggles

    The day not only supports women being confident in their bodies but also brings more awareness to their struggles. An example is the struggle of thigh chafing and how to stop it with Bandelettes.

Love Your Thighs Day dates

Year Date Day
2026 April 23 Thursday
2027 April 22 Thursday
2028 April 27 Thursday
2029 April 26 Thursday
2030 April 25 Thursday