- Categories:
- Relationship
- Tags:
- AppreciationLove
- Where:
- United States
- Date change rule:
- Every April 23
- Holiday emoji:
- ❤️
National Lover’s Day arrives every April 23, offering a dedicated opportunity to celebrate the unique bond with your significant other. This day encourages heartfelt gestures and renewed appreciation, building on traditions linked to Saint George’s Day. Take this chance to plan a special date, write a loving note, or simply spend quality time together.
Want to sponsor National Lover's Day? Learn how
Expected National Lover's Day Deals
While we await official 2027 promotions to drop, history shows that National Lover’s Day often sees brands offering romantic deals similar to Valentine’s Day. Look for discounts on flowers from retailers like FTD and 1-800-Flowers, special dining packages at restaurants promoted through platforms like OpenTable, and exclusive offers on chocolates from brands such as Godiva and See’s Candies. Jewelry stores like Kay Jewelers might feature sales on couple’s gifts, while experience-based companies could offer reduced rates on romantic getaways or activities. Home decor and personalized gift shops, including Shutterfly, may also provide promotions on items to commemorate your love. We will update this page with confirmed live deals as April 23 approaches.
Platform Guide for National Lover's Day
Tag @nationaltoday_ and use #NationalLoversDay. Share a photo of you and your partner, or a simple message expressing your love.
TikTok
Tag @www.nationaltoday.com and use #NationalLoversDay. Film a ‘day in the life’ of celebrating your partner, or a DIY gift tutorial.
Mention National Today (facebook.com/nationaltoday) and use #NationalLoversDay. Share your favorite memory with your significant other.
National Lover's Day Hero
Saint George
History of National Lover's Day
National Lover’s Day is proof that there is no such thing as too much love. This holiday falls after the more popular Valentine’s Day, and comes just before Global Love Day, celebrated on May 1, it presents another opportunity to spoil your lover or betrothed with gifts of appreciation.
Although there isn’t a definitive origin of the day and no detailed history of it, some say it came about as a result of Saint George’s Day, which is observed on the same day — April 23. Saint George’s Day is celebrated in Europe by taking the time to honor both love and literature. Saint George, after whom the day is named, received this official honor from the Christian Church for having lived in a holy way. He died on April 23, 303 A.D.
April 23 also marks the day writers William Shakespeare and Josep Pla died. In the Spanish region of Catalonia, it is often called ‘El Dia de La Rosa,’ meaning ‘The Day of the Rose’ or ‘El Dia del Libre’ (‘The Day of the Book’).
Another reason you’ll run out of excuses not to dedicate a day to your loved one is, ‘Dia dos Namorados,’ which is Brazil’s Lover’s Day, falls on June 12 and is also celebrated by giving gifts and romantic activities, like going on a date.
National Lover's Day timeline
Venerated Saint George passes away on April 23.
William Shakespeare and chronicler Inca Garcilaso de la Vega pass away on April 23.
Popular Spanish journalist and author, Joseph Pla, passes away on April 23.
The author of the “Mary Poppins” books, Pamela Lydon Travers passes away on April 23.
National Lover's Day FAQs
When is National Lover's Day?
In 2027, National Lover’s Day is observed on Friday, April 23, setting the stage for a romantic start to the weekend.
How many people are in a relationship in the U.S.?
The U.S. Census Bureau indicates that over half of American adults are married or living with a partner, highlighting a vast demographic ready to acknowledge their love. National Lover’s Day provides a dedicated moment for these couples to connect.
What is the origin of National Lover's Day?
The roots of National Lover’s Day are often traced back to the historical observance of Saint George’s Day on April 23. This connection suggests a long-standing tradition of associating the date with expressions of affection and devotion.
How is National Lover's Day different from Valentine's Day?
National Lover’s Day, celebrated in April, offers a distinct opportunity to express love that complements Valentine’s Day. It provides a less pressured setting for couples to reaffirm their bond, often with more personal gestures rather than grand, expected displays.
How To Celebrate National Lover’s Day
Express your love
Today presents the perfect opportunity to tell someone just how much they mean to you in hopes of becoming their lover or reaffirming the love for your current partner with sweet words. Today also happens to be Take A Chance Day, so what do you have to lose?
Plan something special
Do something thoughtful that you know will have sentimental value to your sweetheart. It could be something as simple as preparing their favorite meal.
Buy them a present
Gifting is one way to express your feelings towards your lover or companion. Buy a gift you know they’ll love, and if you aren’t sure what that is, think of creative yet subtle ways to find out.
5 Biological Facts About Love That Will Interest You
Cuddling is a pain killer
Oxytocin is produced when hugging, and a dose of this hormone has the potential to ease headaches.
It’s addictive
Chemicals released when you’re first attracted to someone is called dopamine, which is what gives drug users the high that they feel.
It can literally drive you crazy
Low levels of serotonin, a symptom of obsessive-compulsive disorders, may lead to negative aspects of infatuation.
Heartbreak isn’t just a metaphor
Going through the loss of a loved one can cause real physical pain in your heart known as the Broken Heart Syndrome.
Your heartbeats may be synchronized
Looking into your partner’s eyes can cause both your heart rates to eventually sync.
Why We Love National Lover’s Day
It’s a day about love
What’s not to love about this day dedicated to celebrating romance? National Lover’s Day is all about acknowledging the feelings we have for our partners.
It’s another chance to express love
National Lover’s Day gives us a further opportunity to express our love for our partners. Anyone who missed Valentine's Day can make up for it on National Lover’s Day, and even if you did celebrate it, why not do something new and exciting with your partner?
It’s a reminder to make the time
National Lover’s Day lets us break away from our busy schedules and spend some quality time with our lover or companion. It’s easy to get swept away by responsibilities, and a day like this makes sure we dial it down and prioritize who really matters.



Social Media Tips for National Lover's Day
Individuals
Creators
Brands