National Lover's Day – April 23, 2027

National Lover's Day
Categories:
Tags:
AppreciationLove
Where:
United States
Date change rule:
Every April 23
Holiday emoji:
❤️

National Lover’s Day arrives every April 23, offering a dedicated opportunity to celebrate the unique bond with your significant other. This day encourages heartfelt gestures and renewed appreciation, building on traditions linked to Saint George’s Day. Take this chance to plan a special date, write a loving note, or simply spend quality time together.

Want to sponsor National Lover's Day? Learn how

Expected National Lover's Day Deals

While we await official 2027 promotions to drop, history shows that National Lover’s Day often sees brands offering romantic deals similar to Valentine’s Day. Look for discounts on flowers from retailers like FTD and 1-800-Flowers, special dining packages at restaurants promoted through platforms like OpenTable, and exclusive offers on chocolates from brands such as Godiva and See’s Candies. Jewelry stores like Kay Jewelers might feature sales on couple’s gifts, while experience-based companies could offer reduced rates on romantic getaways or activities. Home decor and personalized gift shops, including Shutterfly, may also provide promotions on items to commemorate your love. We will update this page with confirmed live deals as April 23 approaches.

Platform Guide for National Lover's Day

Instagram

Tag @nationaltoday_ and use #NationalLoversDay. Share a photo of you and your partner, or a simple message expressing your love.

TikTok

Tag @www.nationaltoday.com and use #NationalLoversDay. Film a ‘day in the life’ of celebrating your partner, or a DIY gift tutorial.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalLoversDay. Share your favorite memory with your significant other.

Social Media Tips for National Lover's Day

Individuals

Plan a special date, write a heartfelt letter, or simply spend quality time together to reaffirm your bond.

Creators

Create content showcasing romantic gestures, unique date ideas, or DIY gifts that celebrate your relationship.

Brands

Offer special promotions on romantic products or services, or launch a 'share your love story' campaign with prizes.

Top Brands for National Lover's Day

  1. Godiva

    Founded in Belgium in 1926 by Pierre Draps, Godiva Chocolatier is renowned for its premium chocolates and confections. The brand is a staple for romantic gifts, offering luxurious assortments perfect for celebrating love.

  2. FTD

    Florists' Transworld Delivery (FTD) was founded in 1910 and is one of the largest floral wire services in the world. FTD connects customers with local florists to deliver fresh bouquets, making it a go-to for expressing affection.

  3. Kay Jewelers

    Established in 1916 in Reading, Pennsylvania, Kay Jewelers is a prominent American jewelry retailer. Known for its 'Every Kiss Begins with Kay' slogan, the brand specializes in engagement rings, wedding bands, and anniversary gifts.

  4. Hallmark

    Founded in 1910 by Joyce Hall, Hallmark Cards is the largest manufacturer of greeting cards in the United States. Hallmark is synonymous with expressing sentiments, offering a vast array of cards and gifts for every loving occasion.

  5. OpenTable

    Launched in 1998, OpenTable is a leading online restaurant reservation service. It enables diners to discover and book tables at restaurants worldwide, making it easy to plan a romantic dinner for two.

  6. Bath & Body Works

    Founded in 1990 in New Albany, Ohio, Bath & Body Works is a popular retailer of personal care products. The brand offers a wide range of fragrances, lotions, and candles that are frequently exchanged as gifts between partners.

  7. Shutterfly

    Founded in 1999, Shutterfly is an internet-based image publishing service that allows users to create personalized photo albums, cards, and gifts. It's a popular choice for commemorating cherished memories with loved ones.

National Lover's Day Hero

Saint George

Saint George is a revered figure in Christianity, often associated with chivalry and courage, and is the patron saint of England. His feast day, April 23, is celebrated across many European countries and is traditionally linked to themes of love and protection, influencing the observance of National Lover's Day. His legend, particularly the slaying of the dragon, symbolizes triumph over adversity and the safeguarding of the innocent.

History of National Lover's Day

National Lover’s Day is proof that there is no such thing as too much love. This holiday falls after the more popular Valentine’s Day, and comes just before Global Love Day, celebrated on May 1, it presents another opportunity to spoil your lover or betrothed with gifts of appreciation.

Although there isn’t a definitive origin of the day and no detailed history of it, some say it came about as a result of Saint George’s Day, which is observed on the same day — April 23. Saint George’s Day is celebrated in Europe by taking the time to honor both love and literature. Saint George, after whom the day is named, received this official honor from the Christian Church for having lived in a holy way. He died on April 23, 303 A.D.

April 23 also marks the day writers William Shakespeare and Josep Pla died. In the Spanish region of Catalonia, it is often called ‘El Dia de La Rosa,’ meaning ‘The Day of the Rose’ or ‘El Dia del Libre’ (‘The Day of the Book’).

Another reason you’ll run out of excuses not to dedicate a day to your loved one is, ‘Dia dos Namorados,’ which is Brazil’s Lover’s Day, falls on June 12 and is also celebrated by giving gifts and romantic activities, like going on a date.

National Lover's Day timeline

303 A.D.
The Death of a Saint

Venerated Saint George passes away on April 23.

1616
The Death of Writers

William Shakespeare and chronicler Inca Garcilaso de la Vega pass away on April 23.

1981
The Death of A Journalist

Popular Spanish journalist and author, Joseph Pla, passes away on April 23.

1996
The Death of Another Amazing Author

The author of the “Mary Poppins” books, Pamela Lydon Travers passes away on April 23.

National Lover's Day FAQs

When is National Lover's Day?

In 2027, National Lover’s Day is observed on Friday, April 23, setting the stage for a romantic start to the weekend.

How many people are in a relationship in the U.S.?

The U.S. Census Bureau indicates that over half of American adults are married or living with a partner, highlighting a vast demographic ready to acknowledge their love. National Lover’s Day provides a dedicated moment for these couples to connect.

What is the origin of National Lover's Day?

The roots of National Lover’s Day are often traced back to the historical observance of Saint George’s Day on April 23. This connection suggests a long-standing tradition of associating the date with expressions of affection and devotion.

How is National Lover's Day different from Valentine's Day?

National Lover’s Day, celebrated in April, offers a distinct opportunity to express love that complements Valentine’s Day. It provides a less pressured setting for couples to reaffirm their bond, often with more personal gestures rather than grand, expected displays.

How To Celebrate National Lover’s Day

  1. Express your love

    Today presents the perfect opportunity to tell someone just how much they mean to you in hopes of becoming their lover or reaffirming the love for your current partner with sweet words. Today also happens to be Take A Chance Day, so what do you have to lose?

  2. Plan something special

    Do something thoughtful that you know will have sentimental value to your sweetheart. It could be something as simple as preparing their favorite meal.

  3. Buy them a present

    Gifting is one way to express your feelings towards your lover or companion. Buy a gift you know they’ll love, and if you aren’t sure what that is, think of creative yet subtle ways to find out.

5 Biological Facts About Love That Will Interest You

  1. Cuddling is a pain killer

    Oxytocin is produced when hugging, and a dose of this hormone has the potential to ease headaches.

  2. It’s addictive

    Chemicals released when you’re first attracted to someone is called dopamine, which is what gives drug users the high that they feel.

  3. It can literally drive you crazy

    Low levels of serotonin, a symptom of obsessive-compulsive disorders, may lead to negative aspects of infatuation.

  4. Heartbreak isn’t just a metaphor

    Going through the loss of a loved one can cause real physical pain in your heart known as the Broken Heart Syndrome.

  5. Your heartbeats may be synchronized

    Looking into your partner’s eyes can cause both your heart rates to eventually sync.

Why We Love National Lover’s Day

  1. It’s a day about love

    What’s not to love about this day dedicated to celebrating romance? National Lover’s Day is all about acknowledging the feelings we have for our partners.

  2. It’s another chance to express love

    National Lover’s Day gives us a further opportunity to express our love for our partners. Anyone who missed Valentine's Day can make up for it on National Lover’s Day, and even if you did celebrate it, why not do something new and exciting with your partner?

  3. It’s a reminder to make the time

    National Lover’s Day lets us break away from our busy schedules and spend some quality time with our lover or companion. It’s easy to get swept away by responsibilities, and a day like this makes sure we dial it down and prioritize who really matters.

National Lover's Day dates

Year Date Day
2027 April 23 Friday
2028 April 23 Sunday
2029 April 23 Monday
2030 April 23 Tuesday
2031 April 23 Wednesday