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- Every February 14
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Valentine’s Day celebrates love and affection every February 14. This special day encourages showering significant others, friends, and family with tokens of appreciation and heartfelt gestures. Plan a romantic dinner, exchange thoughtful gifts, or simply spend quality time together to make the day memorable.
Want to sponsor Valentine's Day? Learn how
Expected Valentine's Day Deals
Valentine’s Day 2026 is set to bring a flurry of romantic promotions, with many brands already planning their campaigns. Expect major retailers and specialty shops to offer discounts on chocolates, flowers, jewelry, and dining experiences. Look for special menus at restaurants like OpenTable partners, gift sets from chocolatiers such as Godiva and See’s Candies, and floral arrangements from services like FTD and 1-800-Flowers. Jewelry stores like Tiffany & Co. will showcase their latest collections, while card companies like Hallmark will feature new designs. We will update this page with confirmed live deals as February 14 approaches.
Platform Guide for Valentine's Day
Tag @nationaltoday_ and use #ValentinesDay. Share visually appealing photos of your romantic gestures, gift ideas, or festive decorations.
TikTok
Tag @www.nationaltoday.com and use #ValentinesDay. Create short, engaging videos showcasing DIY gift ideas, date night outfits, or funny relationship skits.
Mention National Today (facebook.com/nationaltoday) and use #ValentinesDay. Share heartfelt messages, event invitations, or polls about favorite romantic comedies with your community.
Valentine's Day Hero
Saint Valentine
History of Valentine's Day
The believed origins is that it came from the feast for the patron saints named Valentine, by the Catholic Church during the in 496 A.D. This was a way to over shadow and later replace the deemed brutal Pagan festival of Lupercalia. This festival was celebrated at the beginning of spring and paid homage to the Roman God of Agriculture, Faunus, on February 15. A goat and dog would be sacrificed symbolizing fertility and purity, respectively. This would then involve the hide of the goat being torn into strips, dipped in the sacrificial blood, and painted across the women and crops.
Despite there being many Valentines associated with the patron saints day, historians believe that the romanticized element of how Valentine’s Day is celebrated today came from a priest who was martyred by emperor Claudius II Gothicus in around 270 A.D. Varying stories talk about different St Valentines with some saying one was marrying couples in secret to prevent men going off to war, another healed the blind, and the next wrote a message to his daughter signed ‘your Valentine’. There is also a possibility that they could be the same person!
It was during the 1400s that the day was associated with romance. Messages, or ‘Valentines’ as they were called, began to appear. Hand written letters and poems declaring affections of love became more and more popular. In the mid-1800s, Valentine’s cards began to be commercially produced and traditional gifts were candy and flowers, especially red roses symbolizing love and beauty.
Today, Valentine’s Day has become inclusive of friends and family to show how much you care and love them. Companies have seized the opportunity to fit their products and services into the Valentine’s Day period to benefit from the sales boost, as it continues to grow each year.
Valentine's Day timeline
The first Valentine’s Day is celebrated by Pope Gelasius I, to honor early martyrs named Valentine.
Letters and messages were all personally handmade and shared amongst high society declaring their love intentions.
The beginning of mass-produced Valentine’s Day cards, featuring pictures of Cupid and birds.
Celebrations and tokens of affection are becoming grander — engagements, luxurious holidays and cars are not uncommon.
How Businesses Can Celebrate Valentine's Day
Local businesses can embrace Valentine’s Day by creating special offers and experiences. Restaurants can craft unique prix fixe menus for couples, offering a romantic ambiance and themed cocktails. Bakeries and confectioners can design custom chocolates, cakes, and cookies with festive decorations. Flower shops can provide curated bouquets and delivery services, while gift boutiques can assemble personalized gift baskets. Consider hosting a ‘Galentine’s Day’ event for friends to celebrate platonic love.
Valentine's Day related content
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75 Valentine’s Day Crafts
Love is in the air this February 14, and there’s no better way to celebrate it than with our list of heartwarming Valentine’s Day crafts. Whether you’re celebrating with a partner, family, friends, or even by yourself, our list has everything. We have the classics — wreaths, Valentine’s cards, candy heart decor — and the […]
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40 Valentine’s Day Gifts
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See MoreValentine's Day - Survey Results
According to one of the top Millennial Marketing Agencies:
VALENTINE’S DAY IS LESS POPULAR AMONG MEN THAN WOMEN
While 13% of men say Valentine’s Day is their favorite holiday, 8% of men absolutely hate it. Meanwhile, 13% of women claim Valentine’s Day is their favorite holiday, compared to just 5% who hate it.
WOMEN ENJOY THE SINGLE LIFE MORE THAN MEN DO
Only 9% of women are single and actively searching for a boyfriend, compared to 13% of men who say they are single and want a girlfriend.
VALENTINE’S DAY ISN’T JUST FOR UNMARRIED PEOPLE
Although 19% of married Americans admit that Valentine’s Day was a much bigger deal before they were married, 46% still celebrate Valentine’s Day with their spouse.
Valentine's Day Traditions
All is fair in love and war, so the former is celebrated in countless ways. From a small handwritten note to telling someone they look good, the expression of love is endless. Red balloons, streamers, lights, and of course roses are everywhere, along with special deals and promotions in pretty much every store. Assorted chocolates, heart-shaped confectionaries, and chocolate-covered strawberries and cherries are popular on Valentine’s Day, along with dinner for two offers in eateries. Children design cards in school to give to their teachers, parents, or first crush. Romantic movies are also shown all day on different channels.
Valentine's Day By Numbers
$13,290,000,000 – The average annual spend on Valentine’s Day
180 million – The number of Valentine’s Day cards exchanged every year
198,000,000 – The number of roses readied for Valentine’s Day
85% – The percentage of Valentine cards that are purchased by women
73% – The percentage of flowers bought by men
$116.21 – The average spent by a consumer on Valentine’s Day
14% – The percentage of women who send flowers to themselves
61.8% – The percentage of consumers who celebrate this holiday
53% – The percentage of women who claim they’ll end their relationship if they don’t receive something
Take a look at how love is celebrated in different ways on different days around the world.
– The number of children conceived on Valentine’s Day each year
Valentine's Day FAQs
When is Valentine's Day?
In 2027, Valentine’s Day is observed on Sunday, February 14. Falling on a Sunday provides a relaxed opportunity for intimate dinners, quality time with loved ones, and a peaceful start to a romantic week.
How many cards are sent on Valentine's Day?
Each year, millions express their affection through cards on Valentine’s Day, with around 145 million cards being exchanged in the U.S. alone. The tradition highlights the enduring appeal of written sentiments in celebrating love.
What is the economic impact of Valentine's Day?
The economic footprint of Valentine’s Day is substantial, with U.S. spending projected to exceed $25 billion. This includes expenditures on jewelry, flowers, candy, apparel, and experiences, making it a major retail event.
Is Valentine's Day a federal holiday?
Despite its widespread popularity and commercial significance, Valentine’s Day is not recognized as a federal holiday. Businesses and government offices operate as usual, though many people celebrate in the evening.
Valentine's Day Activities
Make your own card
Creating your own personalized card, it is not only a thoughtful sentiment, but also the way it was done in days of old. You can also add a heartfelt poem, whether you write this yourself, or borrow one from any of the iconic love writers such as Yeats, Browning or Shakespeare.
Plan a proposal to remember
Take your love to the next stage and surprise them with a proposal. Create an experience for lasting memories you will share together, there is no better day than on the day of love! Depending on what is special for the both of you – plan a private meal or holiday, spell out a personal message in rose petals and candles, or visit the place you first met. Get your family and friends involved to share in this special moment and help plan your loved one’s dream proposal.
Create lasting memories
Extend your Valentine’s Day gift beyond February 14 by making a photo album of your time together. This can be time later spent going down memory lane, on a rainy day indoors or anniversary. Include places you have explored together, nights out and significant milestones in your relationship.
Take the Valentine's Day Quiz
World Celebrations Of Love
National Chocolate Day
Being amongst the largest cocoa suppliers in the world, Valentine’s Day in Ghana is National Chocolate Day, restaurants menus and festivals are themed around chocolate and music.
Pets are loved on too
Western countries are increasingly including their pets in the holiday, gifting dog friendly chocolate treats and other themed gifts.
Remembering your anniversary made easy
February 14, is the most common anniversary date in the Philippines, many young couples marry in a special mass gala event on this day.
Known by any other name
In Sweden, February 14 is known as ‘All Heart’s Day’. It is not an official national holiday but flower purchases are at their peak, only second to Mother’s Day.
A reverse of the tradition
The men in Japan are the ones who are romanced during this holiday, the women give their men a traditional homemade chocolate called ‘hommei-choco’.
Why We Love Valentine's Day
The possibilities are endless
The day can be defined or redefined, as the individual wants it to be. Celebrations can be the traditional flowers and chocolates, a public or private celebration, or your own form of Valentine’s Day as to what it means to you.
Not just for couples
This holiday can be shared with friends and family relations too. It is an all-inclusive culture when celebrating Valentine’s Day. Why not send out multiple cards and messages to spread the love to all you know. Alternatively, you can be someone’s secret admirer.
Stretch the day into a week
If you do not believe a day is enough to show your loved ones how much you love them. You can celebrate the holiday from February 7 leading up to February 14. Each day has a specific meaning including Rose Day, Kiss Day, Promise Day, etc. You can build up the excitement towards a grand finale!
Valentine's Day dates
| Year | Date | Day |
|---|---|---|
| 2027 | February 14 | Sunday |
| 2028 | February 14 | Monday |
| 2029 | February 14 | Wednesday |
| 2030 | February 14 | Thursday |
| 2031 | February 14 | Friday |
Social Media Tips for Valentine's Day
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