National Aries Day – March 21, 2027

Expected National Aries Day Deals

While specific 2027 promotions for National Aries Day are still to be announced, history suggests a variety of brands will tap into the astrological trend. Look for personalized horoscope readings, discounts on zodiac-themed merchandise, and special offers from wellness and self-care brands. Last year, several apps like Co-Star and Sanctuary Astrology offered premium feature access or discounted readings. Fashion brands like Nike and beauty retailers such as Sephora might feature collections in Aries’ signature red. Even coffee shops like Starbucks could introduce themed drinks. We will update this page with confirmed live deals as March 21 approaches.

History of National Aries Day

Aries is the first of the 12 zodiac signs. Like the other zodiac signs that make up the horoscope, Aries was named after a constellation many years ago by Greek astrologists. Astrology itself studies the movements and relative positions of celestial bodies, which are thought by astrologists to be able to influence human behavior in the natural world.

The practice of Astrology dates back to Mesopotamia, third millennium B.C., where people believed that the stars held influence over the destinies of humans. By 1500 B.C., the Babylonians had segmented the zodiac into 12 equal signs, bearing similar constellation names to the ones we’re familiar with today, such as The Great Twins, The Lion, and The Scales. These Babylonian horoscopes eventually caught on with the Greeks and became part of their divination rituals.

Through the conquest of the Persian empire, astrology traveled to Egypt. In 332 B.C., Alexander the Great conquered Egypt and founded the city of Alexandria. He died a few years later and was succeeded by Ptolemy, his close companion, and army general, as Pharaoh of Egypt. During the third and second centuries B.C., the Ptolemaic scholars of Alexandria combined Babylonian astrology and Egyptian tradition of Decanic astrology to create Horoscopic astrology.

During the middle ages, astrology was considered an academic practice, which ironically led it to become a potent driving force behind the development of astronomy, the actual scientific approach to understanding space and celestial bodies. This made astrology the author of its own undoing, for it lost its standing as an academic field by the 17th century due to it being proven to be pseudoscientific by the very field it helped bolster.

During the 20th century, astrology resurged in popularity through the influence of mass media products such as newspaper horoscopes. Statistics show that 21st-century Millennials and Gen-Zs are those who are drawn to horoscopes the most — to the point that it’s now usual to see astrological signs displayed on people’s social media profiles. Some more youth-oriented platforms like Snapchat even display them by default.

The origin of National Aries Day is unclear. It’s very likely, however, that the holiday emerged from International Astrology Day — it being the first day of the astrological sign of Aries and therefore also the first day of a new astrological cycle.

Furthermore, the dates of holidays coincide, but they are not to be interpreted as one holiday, as International Astrology Day celebrates all twelve horoscopes whereas National Aries Day celebrates just one.