Race Relations Day – Mar. 21, 2027

Race Relations Day
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Tags:
AwarenessHistorical
Where:
New Zealand
Date change rule:
Every March 21
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🤝

Race Relations Day unites communities every March 21, particularly in New Zealand, to celebrate and acknowledge multicultural and racial differences. This day encourages reflection on the importance of eliminating racial discrimination globally. Engage in dialogue, support advocacy groups, and commit to fostering a more inclusive society.

Want to sponsor Race Relations Day? Learn how

Expected Race Relations Day Deals

As a cause-driven observance, Race Relations Day focuses on awareness and advocacy rather than commercial deals. Organizations like the New Zealand Human Rights Commission, which champions the day, often partner with community groups for educational events and public campaigns. Globally, the United Nations Human Rights Office coordinates initiatives to promote racial equality, encouraging donations and volunteerism. Supporters can find resources and ways to contribute on official websites, often through direct donations or by purchasing merchandise that supports anti-racism efforts. We will update this page with confirmed live events and campaign details as March 21 approaches.

Platform Guide for Race Relations Day

X/Twitter

Mention @NatlToday and use #RaceRelationsDay. Share articles, personal stories, and calls to action for racial equity.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #RaceRelationsDay. Join community discussions and share educational resources on diversity.

LinkedIn

Tag National Today (linkedin.com/company/nationaltoday) and use #RaceRelationsDay. Discuss workplace diversity initiatives and inclusive leadership.

Social Media Tips for Race Relations Day

Individuals

Educate yourself on racial history and current issues. Engage in respectful dialogue with others, and support local initiatives promoting diversity and inclusion.

Creators

Produce content that highlights diverse voices and cultures. Share stories of overcoming discrimination, or create educational explainers on systemic racism and equity.

Brands

Review and enhance your diversity and inclusion policies. Sponsor local community events focused on racial harmony, or launch internal awareness campaigns for employees.

Organizations & Brands for Race Relations Day

  1. New Zealand Human Rights Commission

    Established in 1977, the Commission works to promote and protect human rights in Aotearoa New Zealand. It plays a key role in organizing and promoting Race Relations Day activities nationwide, advocating for a fair and inclusive society.

  2. United Nations Human Rights Office

    The UN Human Rights Office (OHCHR) is the leading UN entity on human rights. It coordinates the International Day for the Elimination of Racial Discrimination, from which Race Relations Day originates, working globally to combat racism and discrimination.

  3. Southern Poverty Law Center

    Founded in 1971, the SPLC is a non-profit legal advocacy organization specializing in civil rights and public interest litigation. It tracks hate groups and advocates for racial justice and equality in the United States.

  4. NAACP

    The National Association for the Advancement of Colored People, founded in 1909, is one of the oldest and most influential civil rights organizations in the U.S. It works to ensure the political, educational, social, and economic equality of rights of all persons.

  5. Ben & Jerry's

    Known for its socially conscious activism since its founding in 1978, the ice cream company frequently uses its platform to advocate for racial justice and equity. They often release statements and collaborate with organizations working on these issues.

  6. Netflix

    The global streaming service, founded in 1997, has made significant commitments to diversity and inclusion, both in its content offerings and internal corporate practices. They invest in diverse storytelling and support initiatives for underrepresented creators.

  7. Patagonia

    Founded in 1973, the outdoor apparel company is a vocal advocate for environmental and social justice. They often support grassroots organizations working for racial equity and environmental justice, recognizing the intersectionality of these causes.

Race Relations Day Hero

Nelson Mandela

Nelson Mandela (1918–2013) was a South African anti-apartheid revolutionary, political leader, and philanthropist who served as the first president of South Africa from 1994 to 1999. He was instrumental in dismantling apartheid and promoting racial reconciliation, embodying the spirit of racial equality and justice that Race Relations Day champions. His enduring legacy inspires global efforts against discrimination.

History of Race Relations Day

Although Race Relations Day is celebrated in New Zealand, it traces its history to 1960 in South Africa when 69 protesters were shot to death by the South African police. For years, the government practiced “apartheid,” a system that essentially granted white people more privileges and liberties, while restricting and segregating the majority non-white population. The government promulgated a series of racist laws which sought to restrict the freedoms of non-whites.

In 1913, 1936, 1954, and 1955, several Land Acts were passed with the effect of designating about 80% of the country’s land to the white minority. The black (Bantu) population was forcibly removed from the tribal homelands, “the Bantustans,” and forced to endure harsh living conditions. They were also stripped of their South African citizenship. In 1950, the Population Registration Act of 1950 was also signed, classifying South Africans into four groups: Bantu (black), Colored, Indian and White. That same year, another law was made to restrict certain areas of the country to only a certain group.

On March 21, 1960, a group of about 7,000 protesters stormed a police station in the township of Sharpeville to protest against laws that required members of the non-white population to obtain passes from the government before they enter certain areas. While the protest was still ongoing, the police opened fire on the crowd. Some were shot in the back as they fled. Unfortunately, 249 casualties were recorded, 29 of which happened to be children. In total, 69 people were killed on that fateful day.

In remembrance of this tragic event, in 1966, the United Nations General Assembly declared March 21 to be the International Day for the Elimination of Racial Discrimination. To create awareness of race relations within its own borders, New Zealand also chose this day to celebrate Race Relations Day.

Race Relations Day timeline

1905
A Chinese Man is Killed

A white supremacist man kills an elderly Chinese man in Wellington, New Zealand.

1960
The Sharpeville Massacre Occurs

The Sharpeville Massacre occurs in South Africa.

1966
The United Nations Makes a Declaration

The United Nations declares March 21 to be the International Day for the Elimination of Racial Discrimination.

1966
Convention for Eliminating Racial Discrimination

New Zealand becomes a party to the Convention for the Elimination of All Forms of Racial Discrimination.

How Businesses Can Celebrate Race Relations Day

Local businesses can honor Race Relations Day by fostering inclusive environments for employees and customers alike. Consider hosting internal workshops on unconscious bias or cultural competency to promote understanding. Restaurants could feature a ‘Taste of Diversity’ menu, highlighting dishes from various cultures. Retailers can curate displays that celebrate multiculturalism and support brands owned by underrepresented groups. The key is authentic engagement that goes beyond token gestures, creating lasting positive change.

Race Relations Day FAQs

When is Race Relations Day?

In 2027, Race Relations Day is observed on Sunday, March 21. It serves as a vital reminder to promote harmony and eliminate racial discrimination within society.

What is the origin of Race Relations Day?

The observance on March 21 stems from a global call to action following the tragic Sharpeville Massacre. This historical event underscored the urgent need for international solidarity against apartheid and all forms of racial discrimination, leading to the establishment of this significant day.

How is Race Relations Day observed globally?

Across the world, the day is marked by a diverse array of activities, from UN-led initiatives to grassroots community projects. These efforts aim to foster dialogue, challenge prejudices, and mobilize action towards achieving a world free from racism and racial intolerance.

What was the Sharpeville Massacre?

This pivotal moment in history saw peaceful anti-apartheid demonstrators confronted with brutal violence. The massacre highlighted the extreme injustices of the apartheid regime and became a catalyst for global anti-apartheid movements, cementing March 21 as a day for racial justice advocacy.

How to Observe Race Relations Day

  1. Love regardless of race

    The journey towards unity begins in our hearts. Apart from grand protests and demonstrations, we must first begin by making it a point of duty to love and respect one another despite skin color or ethnicity.

  2. Stand against racial discrimination

    On this day, commit to standing against all forms of racial discrimination. Whether you choose to spark a social media campaign or speak up when you witness a discriminatory act, let’s all decide to take a stand for a united world.

  3. Use the hashtag

    Spark some conversation while creating awareness by using the hashtag #racerelationsday. Attach this to an interesting fact about race relations in New Zealand and encourage positive conversation.

5 Interesting Facts About New Zealand

  1. The first to see the sunrise

    Though Kiribati is the first country to enter a new day, Gisborne, a city on the North Island in New Zealand, is the very first place in the world to witness the sunrise every day!

  2. New Zealand conquered Mount Everest

    A man from New Zealand, named Sir Edmund Hillary, was the first person to conquer Mount Everest.

  3. New Zealand has two national anthems

    New Zealand possesses two national anthems — “God Save the Queen” from colonial times and “God Defend New Zealand,” which was adopted in the 1970s.

  4. New Zealand is a trendsetter

    In 1893, New Zealand became the first country to give women the right to vote.

  5. A very long place name

    Of every English-speaking nation in the world, New Zealand has the longest name of a place, spelled ‘Taumatawhakatangihangakoauauotamateapokaiwhenuakitanatahu.’

Why Race Relations Day is Important

  1. It promotes healthy conversation

    Race Relations Day provides a good opportunity to have healthy discussions about race and ethnic differences. When we discuss our differences in a safe space, we’re better able to understand and sympathize with one another.

  2. It promotes love and unity

    Race Relations Day reminds us that on the inside — where it counts — we’re all the same. It reminds us to love one another, regardless of race and culture.

  3. It promotes acceptance and understanding

    The major cause of hatred among people with differences is a lack of understanding. When we fully understand and appreciate our uniqueness, the walls of separation can come crashing down.

Race Relations Day dates

Year Date Day
2027 March 21 Sunday
2028 March 21 Tuesday
2029 March 21 Wednesday
2030 March 21 Thursday
2031 March 21 Friday