International Race Relations Day – Mar. 21, 2027

International Race Relations Day
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International Race Relations Day is observed every March 21, commemorating the 1960 Sharpeville Massacre and calling for global action against racial discrimination. This day urges collective efforts to foster understanding and eliminate prejudice. Reflect on history, educate yourself and others, and advocate for a more equitable world.

Want to sponsor International Race Relations Day? Learn how

Expected International Race Relations Day Deals

For International Race Relations Day, the focus shifts from commercial deals to impactful awareness and fundraising initiatives. Organizations like the NAACP and the Southern Poverty Law Center often partner with corporations for donation drives, educational campaigns, and community events. Expect brands to highlight their diversity and inclusion efforts, potentially offering matching donations to anti-racism charities or sponsoring educational workshops. Retailers may feature collections from diverse artists or donate a portion of sales to relevant causes, such as those supported by the Equal Justice Initiative. We will update this page with confirmed live initiatives as March 21 approaches, encouraging support for organizations dedicated to racial equity.

Platform Guide for International Race Relations Day

X/Twitter

Mention @NatlToday and use #RaceRelationsDay. Share articles, personal reflections, and calls to action to foster dialogue.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #RaceRelationsDay. Share educational resources and community event details.

LinkedIn

Tag National Today (linkedin.com/company/nationaltoday) and use #RaceRelationsDay. Discuss workplace diversity and inclusion initiatives.

Social Media Tips for International Race Relations Day

Individuals

Educate yourself on racial discrimination's history and impact. Participate in local dialogues, support anti-racism initiatives, and challenge prejudice in your daily life.

Creators

Produce content that highlights diverse voices and experiences. Share historical context, interview activists, or create explainer videos on systemic racism and solutions.

Brands

Review and strengthen your company's diversity, equity, and inclusion policies. Partner with anti-racism organizations for awareness campaigns or employee education programs.

Organizations & Brands for International Race Relations Day

  1. NAACP

    Founded in 1909, the National Association for the Advancement of Colored People is one of the oldest and most influential civil rights organizations in the United States. It works to ensure the political, educational, social, and economic equality of rights of all persons and to eliminate race-based discrimination.

  2. Southern Poverty Law Center

    Established in 1971, the SPLC is a non-profit legal advocacy organization specializing in civil rights and public interest litigation. It is known for tracking hate groups and advocating for vulnerable populations across the U.S.

  3. Equal Justice Initiative

    Founded by Bryan Stevenson, the EJI is a non-profit organization based in Montgomery, Alabama, that provides legal representation to prisoners who may have been wrongly convicted, poor prisoners without effective representation, and others who may have been denied a fair trial.

  4. Ben & Jerry's

    Known for its social activism, this ice cream company frequently advocates for racial justice. Ben & Jerry's has publicly supported movements like Black Lives Matter and uses its platform to raise awareness about systemic racism and police brutality.

  5. Levi Strauss & Co.

    A global leader in denim, Levi's has a long history of supporting civil rights. In 1960, the company was one of the first major corporations to desegregate its factories in the American South, and it continues to advocate for equality and social justice.

  6. United Nations Human Rights Office (OHCHR)

    The OHCHR is the leading UN entity on human rights. It works to promote and protect human rights around the world, including combating racism and racial discrimination, and organizes events for International Race Relations Day.

  7. P&G (Procter & Gamble)

    A multinational consumer goods corporation, P&G has launched various campaigns promoting racial equality and justice, such as 'The Talk' and 'Widen the Screen,' aiming to spark conversations and challenge stereotypes.

International Race Relations Day Hero

Nelson Mandela

Nelson Mandela, a South African anti-apartheid revolutionary, political leader, and philanthropist, served as the first president of South Africa from 1994 to 1999. He was a central figure in the fight against apartheid, spending 27 years in prison before his release and eventual election. His unwavering commitment to racial equality and reconciliation earned him the Nobel Peace Prize in 1993 and made him a global icon.

History of International Race Relations Day

International Race Relations Day is a day that commemorates the lives lost in Sharpeville in 1960. In 1979, the U.N. General Assembly declared a week of solidarity in honor of the victims of this racial intolerance. Ever since, this week has been observed to urge different communities and nations to double their efforts in curbing racial and ethnic conflicts.

The details regarding the massacre were officially reviewed based on the findings of the South African Truth and Reconciliation Commission in 1998. The commission report stated that the police opened fire on an unarmed group of people who were protesting against the Apartheid laws. Over and above the lives lost, over 300 people were injured during the shooting. About 34 years later, the apartheid system in South Africa was officially dismantled. At a similar time, racist practices and laws have been terminated in several nations around the world. Much later, in 2001, a World Conference against Racism was held in Durban, South Africa. Here, world leaders joined hands to adopt an action-orientated document that addresses issues like xenophobia and recommended concrete steps to tackle racism.

However, there are many other regions and communities in which people of certain ethnic groups are subjected to injustice. This holiday emphasizes the importance of acknowledging cultural diversity. Today, educational institutes across the U.S. hold diversity as one of the major criteria in their selection process.

In 2021, governments and organizations from all over the world gathered to evaluate how different states have progressed towards the elimination of racism since the 2001 World Conference against Racism in Durban. The UN High Commissioner for Human Rights, Michelle Bachelet, stressed the need for different nations to continue their fight against racial intolerance as a combined force.

International Race Relations Day timeline

1965
The Race Relations Act is Passed

The Act declares discriminating against someone on the “grounds of color, race, or ethnic, or national origins” to be a criminal offense in the United Kingdom.

1966
The U.N. Proclaims a Day of Observance

The United Nations General Assembly proclaims March 21 as the International Day for the Elimination of Racial Discrimination.

1974
A Combative Action Plan is Put Executed

The U.N. General Assembly adopts a list of activities to be carried out during the second half of the Decade for Action to Combat Racism and Racial Discrimination.

2001
Durban Declaration and Program of Action Launched

The World Conference against Racism produces a comprehensive program to fight racial discrimination, xenophobia, and other related intolerance.

How Businesses Can Celebrate International Race Relations Day

Local businesses can honor International Race Relations Day by fostering inclusive environments and supporting anti-racism initiatives. Consider hosting educational workshops for employees on unconscious bias or cultural competency. Partner with local non-profits like the NAACP or community centers to sponsor events or donate a portion of sales to their programs. Highlight diverse voices and stories within your marketing and internal communications to promote understanding and empathy.

International Race Relations Day FAQs

When is International Race Relations Day?

In 2027, International Race Relations Day is observed on Sunday, March 21. This annual observance encourages individuals and communities worldwide to confront prejudice and promote justice.

How many people are affected by racial discrimination globally?

While precise global statistics are challenging, surveys and studies consistently show that racial discrimination remains a pervasive issue. A 2020 UN report indicated that at least one in five people globally have experienced racial discrimination, highlighting the widespread nature of the challenge.

What is the origin of International Race Relations Day?

The United Nations General Assembly established March 21 as the International Day for the Elimination of Racial Discrimination in 1966, six years after the tragic Sharpeville Massacre. This date serves as a powerful reminder of the human cost of racial prejudice and the ongoing need for vigilance and advocacy.

Is International Race Relations Day a federal holiday?

International Race Relations Day is observed internationally, but it does not hold federal holiday status in the U.S., meaning regular business and government operations proceed as usual. Its significance lies in its global recognition and call to action rather than a public holiday designation.

How to Observe International Race Relations Day

  1. Be mindful of racist comments

    At times, we may have casually remarked on someone’s color or nationality based on their appearance. From now on, let’s be cautious and mindful of our words and how we treat people.

  2. Dive into the history of racism

    This holiday could be the right occasion to understand the history of racism. Before reacting to the issue, it might be a good idea to make ourselves aware of the whys, hows, whats, and whens.

  3. Inform others

    If you know someone who isn’t aware of the significance of this day, enlighten them. This could be the first step to making this world a better place.

5 Important Facts About Race Relations

  1. Widely observed in New Zealand

    New Zealand observed International Race Relations Day for the first time in 2003 with the theme ‘Hands Up for Kiwis of Every Race and Place.’

  2. Racial prejudice is still prevalent

    A 2018 survey revealed that 88% of police stops in N.Y.C. involved black and Latin people, and almost 70% of them were completely innocent.

  3. Significant social progress is taking place

    Back in the early 1980s, only 43% of people in the U.S. approved of interracial marriages, but by 2021, this number had increased to 79%.

  4. Popular culture adapts to avoid racial controversy

    A line in one of the songs in Disney’s “Aladdin” was altered to avoid being offensive to Arab people.

  5. Racism isn’t only perpetrated by white people

    The term “honkies” is a slur against white people that is believed to have originated in meatpacking plants in Chicago.

Why International Race Relations Day is Important

  1. It’s an opportunity to reflect

    This day allows us to reflect on our journey towards building a racially diverse and inclusive world. It’s a chance to think about the injustices of the past and about how we can prevent them from happening again.

  2. It’s a chance to share experiences

    International Race Relations Day reminds us to celebrate and appreciate the richness of collective cultural experiences. It’s the perfect opportunity to get to know someone from a different cultural background.

  3. It’s an opportunity to take a step toward acceptance

    International Race Relations Day supports the idea of accepting cultural differences. It allows people to have a sense of belonging and to be comfortable with who they are.

International Race Relations Day dates

Year Date Day
2027 March 21 Sunday
2028 March 21 Tuesday
2029 March 21 Wednesday
2030 March 21 Thursday
2031 March 21 Friday