- Categories:
- Fun
- Tags:
- ChildrenFun
- Where:
- United States
- Date change rule:
- Every March 21
- Holiday emoji:
- 🌍
WE Day lights up March 21 each year, rallying young people to become changemakers. These stadium-sized events, orchestrated by WE Charity, inspire a generation to tackle global and local challenges. Join the movement, discover impactful causes, and find ways to contribute to a better future.
Want to sponsor WE Day? Learn how
Expected WE Day Deals
WE Day is less about commercial deals and more about collective action and fundraising for youth empowerment initiatives. Organizations like WE Charity partner with corporate sponsors such as Kohl’s and Microsoft to support educational programs and community development. Look for opportunities to donate or participate in awareness campaigns, often amplified by celebrity endorsements and youth-led projects. We will update this page with confirmed live events and partnership announcements as March 21 approaches.
Platform Guide for WE Day
Tag @nationaltoday_ and use #WEDay. Share inspiring stories of youth activism or highlight local community projects.
TikTok
Tag @www.nationaltoday.com and use #WEDay. Create short videos showcasing youth making a difference or explaining a cause you care about.
Mention National Today (facebook.com/nationaltoday) and use #WEDay. Share event highlights, educational resources, or personal commitments to social change.
WE Day Hero
Marc and Craig Kielburger
History of WE Day
WE Charity is an international charity and educational organization that runs collaborative programs both domestically and internationally. It all began in 1995 when a 12-year-old Canadian kid named Craig Kielburger read a news article about another 12-year-old boy from India who was murdered for speaking out against child labor. This moved him and his older brother Marc to form a group of 12-year-olds willing to talk about human rights issues.
The founding community initially comprised 12 children including Craig and his classmates who met on Saturdays. The real turning point, however, came later that year when he traveled to South Asia for seven weeks to learn more about children’s rights. This was when the concept of “Free The Children” was born. Some 20 years later, Craig and Marc launched the “Free The Children Campaign” turning it into WE Charity, a global movement that sought to address local and global issues that involved health, education, environment, nutrition, entrepreneurship, and the like.
WE Day was created to honor the students who have made a difference in their lives, homes, communities, and society as a whole. Although WE Day is a one-day event, it’s a year-long program aimed at improving the leadership skills of youths. WE Charity has founded what is known as WE Schools whose resources are devoted to helping students take action regarding pressing local and global issues so they can bring about positive change. They are taught skills and the right motivation in problem-solving. They are also taught how to be resilient, compassionate, and responsible.
WE Day timeline
Marc and Craig Kielburger conceptualize and launch the ‘Free The Children’ movement.
Marc and Craig coauthor and publish a book titled “Me to We: Finding Meaning in a Material World.”
The two brothers receive the E&Y Young Social Entrepreneur of the Year Award.
Free The Children Charity evolves into ‘WE Charity.’
How Businesses Can Celebrate WE Day
Local businesses can celebrate WE Day by supporting youth-led initiatives and promoting social responsibility. Consider hosting a fundraiser for a local youth charity, offering mentorship opportunities to young entrepreneurs, or organizing a community clean-up day. Highlight your commitment to empowering the next generation through social media campaigns, using #WEDay to engage your audience and inspire action.
WE Day FAQs
When is WE Day?
In 2027, WE Day is observed on Sunday, March 21, marking another opportunity for youth to engage with pressing social issues. It’s a chance to reflect on collective responsibility and celebrate youth leadership.
How many people participate in WE Day events?
The reach of WE Day extends far beyond the physical events, with approximately 5.6 million young people actively involved in WE programs across 7,000 schools. The movement continues to inspire widespread participation in social change.
What is the mission of WE Charity?
At its core, WE Charity aims to remove barriers that prevent young people from reaching their full potential, both locally and internationally. They focus on education, clean water, health, food security, and economic opportunity.
Is WE Day a global movement?
The WE movement operates on an international scale, engaging youth from diverse backgrounds in a shared mission of social good. Its global presence ensures that young voices from around the world are heard and empowered.
WE Day Activities
Take part in the events
Celebrate WE Day by taking part in the events hosted by WE Charity. It will be a true learning experience.
Donate whatever you have
Donate to WE Charity. No matter how small, your material support plays a huge part in a child’s life.
Share your story
WE Charity has played an important role in youth empowerment. If you’ve benefited from its programs, share your story on social media.
5 Amazing Facts About WE Charity
It was started by a kid
WE Charity was started by a 12-year-old Canadian boy named Craig Kielburger in 1995.
It raises funds for a cause
WE Schools have raised $79 million for more than 6,500 local and global organizations.
The co-founder is a ‘Global Leader’
Craig’s brother Marc has been named one of the World Economic Forum’s 250 Young Global Leaders.
Craig has 13 honorary doctorates
Craig has been recognized for his achievements and has received 13 honorary doctorates.
The brothers have been widely featured
The brothers’ work as agents of social change has been featured in “The Oprah Winfrey Show,” “60 Minutes,” CNN, “National Geographic,” “Time,” and “The Economist.”
Why We Love WE Day
It tackles pressing issues
WE Day gives us a chance to discuss important issues. Topics like cyberbullying, transgender rights, child labor, drug addiction, immigration, body image, physical disabilities, and special needs are among them.
The world needs it
Since 2007, WE schools have volunteered 27.6 million hours for local and global causes. They have also collected nearly 10 million pounds of food for local food banks.
It brings about positive change
WE Charity has grown beyond students and schools. It has offered services and guidance under its innovative programs such as WE at Home, WE Families, and WE at Work.
Social Media Tips for WE Day
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