National Smoothie Day – Jun. 21, 2027

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FruitHealthy FoodLifestyle
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United States
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Every June 21
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National Smoothie Day blends into the calendar every June 21, marking the official start of summer with a refreshing swirl of fruits, vegetables, and creamy bases. It’s the perfect occasion to experiment with new recipes, visit your favorite smoothie bar, or host a blending party with friends. Embrace the vibrant flavors and nutritional benefits of this beloved beverage.

Want to sponsor National Smoothie Day? Learn how

Expected National Smoothie Day Deals

While we await official 2027 promotions, history shows National Smoothie Day brings a cascade of refreshing deals. Expect major players like Smoothie King and Jamba to offer discounts on popular blends or BOGO specials. Smaller chains such as Tropical Smoothie Cafe and local juice bars will likely feature limited-time flavors or loyalty rewards. Look for grocery stores like Whole Foods Market and Sprouts Farmers Market to discount smoothie ingredients, from fresh produce to protein powders. Even brands like NutriBullet might run sales on blenders, encouraging at-home creations. We will update this page with confirmed live deals as June 21 approaches.

Platform Guide for National Smoothie Day

Instagram

Tag @nationaltoday_ and use #NationalSmoothieDay. Share your most vibrant smoothie creations and healthy recipes with our community.

TikTok

Tag @www.nationaltoday.com and use #NationalSmoothieDay. Film quick recipe tutorials, taste tests, or creative smoothie art.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalSmoothieDay. Share your favorite smoothie spots or host a virtual blending challenge.

Social Media Tips for National Smoothie Day

Individuals

Whip up a unique smoothie recipe at home, snap a photo, and share it online. Challenge friends to create their own signature blends.

Creators

Produce a series of short videos showcasing 'smoothie hacks' for different dietary needs, or review popular smoothie ingredients and blenders.

Brands

Launch a limited-edition smoothie flavor or offer a special discount on June 21. Run a 'best smoothie recipe' contest with user-generated content.

Top Brands for National Smoothie Day

  1. Smoothie King

    Founded in 1973 in Kenner, Louisiana, by Steve Kuhnau, Smoothie King is one of the oldest and largest smoothie franchises globally. They offer a wide range of blended beverages designed for specific health and fitness goals, from meal replacements to energy boosts.

  2. Jamba

    Established in 1990 in San Luis Obispo, California, Jamba (formerly Jamba Juice) is a leading global brand for smoothies, juices, and bowls. They are known for their fresh, fruit-forward ingredients and commitment to healthy, on-the-go options.

  3. Tropical Smoothie Cafe

    Founded in 1997 in Destin, Florida, Tropical Smoothie Cafe has grown into a popular franchise offering smoothies, flatbreads, wraps, and bowls. Their menu emphasizes fresh, wholesome ingredients and a vibrant, beach-inspired atmosphere.

  4. NutriBullet

    Launched in 2012, NutriBullet revolutionized home blending with its compact, powerful personal blenders designed for nutrient extraction. The brand quickly became a household name for making healthy smoothies and shakes easy and accessible.

  5. Vitamix

    A premium blender brand, Vitamix has been manufacturing high-performance blending equipment since 1921. Known for their durability and versatility, Vitamix blenders are a staple in professional kitchens and for serious home cooks making everything from smoothies to hot soups.

  6. Oatly

    Founded in the 1990s in Sweden, Oatly is a pioneering brand in the plant-based food industry, best known for its oat milk products. Their oat milk is a popular dairy alternative for smoothies, offering a creamy texture and neutral flavor.

  7. Dole Food Company

    One of the world's largest producers and marketers of fresh fruit and vegetables, Dole provides many of the essential ingredients for smoothies. Founded in Hawaii in 1851, the company is synonymous with high-quality pineapples, bananas, and other tropical fruits.

National Smoothie Day Hero

Stephen Kuhnau

Stephen Kuhnau, founder of Smoothie King, is credited with opening the first smoothie franchise in the United States in 1973. Originally creating smoothies to combat his own allergies and health issues, he pioneered the concept of blending whole fruits, vegetables, and supplements into nutritious meal replacements and snacks, popularizing the healthy beverage trend.

National Smoothie Day timeline

1930s
The smoothie name becomes official

The actual term "smoothie" was in use in recipes and trademarks by the mid-1930s.

1930s
Smoothies arrive in the U.S.

Thanks to the invention of the electric blender, health food stores on the West Coast began selling smoothies.

March 31, 1990
Jamba Juice becomes king

Kirk Perron, an avid cyclist and healthy-lifestyle advocate at Cal Poly, opens his first Jamba Juice store in San Luis Obispo, California — it's now the largest “smoothie store” chain in the world.

2000s
Smoothies go green

The popularity of green smoothies, consisting of raw, leafy vegetables such as spinach, kale, celery, or broccoli began growing rapidly in the early 2000’s.

How Businesses Can Celebrate National Smoothie Day

Local businesses can blend into National Smoothie Day by offering special discounts or limited-edition flavors. Cafes and restaurants might feature a ‘Smoothie of the Day’ with unique ingredient combinations, while fitness studios could partner with local juice bars for post-workout refreshment. Grocery stores can create eye-catching displays of fresh produce, protein powders, and blenders, offering recipe cards for at-home creations. Even offices can host a ‘Smoothie Bar’ for employees, promoting healthy choices and team building.

National Smoothie Day FAQs

When is National Smoothie Day?

In 2027, National Smoothie Day is observed on Monday, June 21, kickstarting the workweek with a burst of healthy, vibrant flavors. Many will enjoy a nutritious start to their summer week.

How popular are smoothies in the US?

The US smoothie market is projected to reach significant valuation by 2027, driven by consumer demand for convenient, nutritious, and customizable options. This reflects a sustained trend towards health-conscious eating and drinking.

What are the most popular smoothie ingredients?

Beyond the classics, 2027 trends are seeing a rise in ingredients like avocado for healthy fats, spirulina for superfood benefits, and adaptogens like ashwagandha for wellness. Plant-based milks continue to dominate as liquid bases.

What is the difference between a smoothie and a milkshake?

While both are blended beverages, smoothies are usually positioned as healthier options, often incorporating superfoods and protein. Milkshakes, on the other hand, are dessert-oriented, rich in dairy and sugar, making them distinct in their nutritional profiles and purpose.

National Smoothie Day Activities

  1. Experiment with something bold

    Avocado, coconut milk…gummy bears? Sure, we all have our favorite blends, but try stepping outside the box away from “the usual.” This Smoothie Day, try swinging for the fences and see what you may have been missing.

  2. Host a smoothie cocktail party

    Surprise, surprise, smoothies can act as wonderful pairings along with your favorite “adult ingredient.” This June, throw a 21-and-over National Smoothie Day party and get together for a new type of mixer.

  3. Be a smoothie sommelier

    Do you have a friend who thinks they know their smoothies through and through? Have a smoothie tasting and see how many ingredients you and your friends can name. Perhaps someone has a particular “smoothie pallet” they never knew about.

Smooth Facts About America's Largest Smoothie Chain

  1. Jamba Juice was a school assignment

    Before the creation of the company, Jamba Juice was a "senior project" completed by Kirk Perron at California Polytechnic State University (Cal Poly).

  2. Jamba Juice is everywhere

    There are over 875 locations operating in 26 U.S. states, as well as Canada, the Philippines, Mexico, Taiwan, South Korea, Thailand and the United Arab Emirates.

  3. Jamba Juice is of African descent

    The name is a play on an African word, jama, which means “to celebrate.”

  4. Jamba Juice has a “secret menu”

    Jamba Juice’s secret menu includes smoothies containing Fruity Pebbles, gummy bears, and Pink Starburst, just to name a few.

  5. Jamba Juice was once involved in movie rentals

    Ok, so not really, but in 2006, the company was acquired by the company Services Acquisition for $265 million, and was headed by Steven Berrard, the former CEO of Blockbuster.

Why We Love National Smoothie Day

  1. Smoothies are healthy

    Smoothies are an easy way to nourish your body with vitamins, fiber, and protein. Often used as a supplement to exercising, smoothies provide essential nutrients to help your body recover.

  2. Smoothies cool you down… or warm you up

    Depending on the weather, time of day, or just your personal preference, smoothies can be served hot or cold. Throw together your own unique blend of ingredients, and find the taste for you that best suits the scene.

  3. Smoothies are easy

    Smoothie ingredients are really quite simple, and require no cooking and very little preparation. Typically made up of fruits, vegetables, grains, yogurt, and ice, all you really need is a blender to enjoy an easy meal.

National Smoothie Day dates

Year Date Day
2027 June 21 Monday
2028 June 21 Wednesday
2029 June 21 Thursday
2030 June 21 Friday
2031 June 21 Saturday