National Gratitude Month – Nov. 1, 2026

National Gratitude Month
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National Gratitude Month illuminates November, inviting us to embrace the transformative power of thankfulness. Research consistently shows that a daily practice of gratitude boosts happiness and improves health. Take this month to reflect on your blessings, express appreciation to others, and integrate mindful gratitude into your everyday life.

Want to sponsor National Gratitude Month? Learn how

Expected National Gratitude Month Deals

Throughout November, National Gratitude Month inspires a focus on appreciation and well-being, translating into unique opportunities for consumers and brands. While direct sales events are less common, expect wellness brands like Headspace and Calm to offer special promotions on mindfulness subscriptions. Retailers such as Hallmark and Papyrus will highlight cards and gifts designed to express thanks. Companies like 1-800-Flowers and Harry & David may feature curated appreciation gift baskets. Look for local businesses to launch ‘thank you’ campaigns, offering small tokens of appreciation to loyal customers. We will update this page with confirmed live deals as November approaches.

Platform Guide for National Gratitude Month

LinkedIn

Tag National Today (linkedin.com/company/nationaltoday) and use #GratitudeMonth. Share workplace gratitude initiatives or employee appreciation stories.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #GratitudeMonth. Post daily prompts for gratitude or share community thankfulness stories.

Instagram

Tag @nationaltoday_ and use #GratitudeMonth. Share visually appealing gratitude journal entries or photos of things you’re thankful for.

Social Media Tips for National Gratitude Month

Individuals

Start a gratitude journal, writing down three things you're thankful for each day. Challenge yourself to express verbal thanks to at least one person daily.

Creators

Develop a 30-day gratitude challenge, providing daily prompts or activities for your audience. Share personal stories about how gratitude has impacted your life.

Brands

Launch an employee appreciation campaign, highlighting team members' contributions. Partner with a local charity for a 'give back' initiative, encouraging customer donations.

Partners & Brands for National Gratitude Month

  1. Greater Good Science Center

    Based at the University of California, Berkeley, the Greater Good Science Center studies the roots of a meaningful life, focusing on topics like gratitude, compassion, and altruism. It offers science-backed resources and practices for fostering well-being.

  2. Action for Happiness

    A UK-based movement of people committed to building a happier and more caring society. Action for Happiness provides evidence-based actions and resources, including a '10 Keys to Happier Living' framework that prominently features gratitude.

  3. Hallmark

    Founded in 1910 by Joyce Hall, Hallmark is a leading manufacturer of greeting cards, gifts, and related products. The company plays a significant role in helping people express gratitude and appreciation through its extensive range of cards and personalized gifts.

  4. 1-800-Flowers

    Founded in 1976 by Jim McCann, 1-800-Flowers is a premier floral and gourmet food gift retailer. It enables millions to express appreciation, love, and gratitude through its wide selection of flowers, plants, and thoughtful gift baskets.

  5. Headspace

    Co-founded by Andy Puddicombe and Rich Pierson in 2010, Headspace is a popular mindfulness and meditation app. It offers guided meditations and courses, including specific sessions focused on cultivating gratitude and compassion for improved mental well-being.

  6. Moleskine

    Known for its iconic notebooks, Moleskine originated in 1997, reviving the legendary notebooks used by artists and thinkers for centuries. Their high-quality journals are ideal tools for practicing daily gratitude journaling and reflective writing.

  7. Thankful.org

    An online platform dedicated to fostering gratitude by allowing users to create and share 'thankful lists.' It provides a digital space for individuals to reflect on their blessings and connect with others through shared expressions of appreciation.

National Gratitude Month Hero

Robert A. Emmons

Dr. Robert A. Emmons is a professor of psychology at the University of California, Davis, and a leading scientific expert on gratitude. His extensive research has demonstrated the profound psychological, physical, and social benefits of gratitude, establishing it as a key component of human flourishing. He is the author of several books, including 'Thanks! How the New Science of Gratitude Can Make You Happier.'

History of National Gratitude Month

Gratitude is the simplest way to change one’s perspective of the world. It allows us to appreciate the positive, rather than focus on the negative aspects of our lives. Learning to be grateful helps us appreciate the little things in life that we tend to take for granted, which brings about a deep feeling of satisfaction that fulfills and nourishes us.

National Gratitude Month was an initiative started by Stacey Grewal, who believes gratitude to be an essential ingredient of a happy and fulfilling life. When one embraces gratitude, they immediately shift their focus from the negative to the positive things in their lives.

Being always grateful does not mean that one would deny the fact that negative things happen in life (that will be delusional); it means finding and focusing more on the good. It means finding something to be grateful for amid the preponderance of bitterness and hardship.

Gratitude has been proven to generate a positive impact on psychological, physical, and personal wellbeing. Practicing gratitude or reflecting on what you’re grateful for is an effective way to deal with life’s chaotic, stressful and tense moments. Grateful people tend to sleep better, have lower stress levels, exercise more often, and eat healthier.

Coincidentally, Thanksgiving falls in gratitude month. On Thanksgiving Day, we celebrate gratitude. So if you are the kind of person who needs a special occasion to be thankful, then Gratitude Month is the encouragement you’ve been looking for.

National Gratitude Month timeline

1965
World Gratitude Day

A Thanksgiving gathering at the International East-West Center in Hawaii marks the launching of the celebration of Gratitude Day on September 21.

1977
U.N. Recognizes Gratitude Day

The United Nations Meditation Group requests a formal resolution to give recognition for World Gratitude Day.

1998
New Branch of Psychology

The systematic study of gratitude within psychology begins, as Martin Seligman introduces positive psychology.

2015
National Gratitude Month

November of each calendar year is proclaimed as National Gratitude Month, after submission by Stacey Grewal in August 2015.

How Businesses Can Celebrate National Gratitude Month

Local businesses can genuinely celebrate National Gratitude Month by fostering a culture of appreciation within their teams and with their customers. Consider implementing an ‘Employee Shout-Out’ board where staff can publicly acknowledge colleagues. Restaurants might offer a ‘Gratitude Discount’ on a specific day for customers who share what they’re thankful for. Retailers could partner with a local food bank, offering a donation match program or collecting non-perishable goods throughout the month, thanking customers for their contributions.

National Gratitude Month FAQs

When is National Gratitude Month?

National Gratitude Month runs throughout November 2026, offering 30 days to intentionally practice and express thankfulness. It’s a perfect opportunity to reflect on the positive aspects of life.

What are the benefits of practicing gratitude?

Research consistently shows that practicing gratitude can lead to numerous benefits, including increased happiness, stronger relationships, improved physical health, and reduced feelings of envy. It also helps in coping with adversity more effectively.

How many people practice gratitude?

While there isn’t a precise global count, surveys suggest a growing awareness and adoption of gratitude practices. Many people incorporate elements of gratitude into their daily lives, often through journaling or mindful reflection.

What are some simple ways to practice gratitude?

Simple ways include keeping a gratitude journal, expressing thanks to others directly, practicing mindful appreciation for small moments, and writing gratitude letters. Even a few minutes a day can make a difference.

National Gratitude Month Activities

  1. Start a gratitude journal

    Start a gratitude journal. It’s not something you have to buy from the internet; just a simple notebook would do. Write three things you are grateful for every day; it could be something as simple as a good meal or a beautiful sunset. When you look back at all the things you’ve mentioned in the journal, you will be able to reflect on all the great things you’ve been missing out on all this time.

  2. Spread gratitude

    Share gratitude with other people. Tell them how much you appreciate their services, care, friendship, etc. Show your family how grateful you are to have them in your life, let them know how they make your life better just by being a part of it.

  3. Give back to the community

    Show your gratitude and appreciation by giving back to the community. Helping out in the community is a good way to appreciate everything in life. So do your part and become something that others can be grateful for.

5 Important Facts About Gratitude

  1. Women are more grateful than men

    A national survey on gratitude found that women tend to be more grateful than men.

  2. Gratitude for better teamwork

    Gratitude makes you a better team player and could even help prevent athlete burnout.

  3. Gratefulness improves grades

    Grateful teens are more likely to get A’s in school.

  4. Materialistic people lack gratitude

    Research shows materialistic people are low in well-being, as they have less grateful.

  5. No gratitude at the workplace

    According to research people are less likely to express gratitude at work than anywhere else.

Why We Love National Gratitude Month

  1. Gratitude makes us healthy

    Gratitude improves our physical health. People who practice gratitude experience fewer aches and pains and they report feeling healthier than other people. This is because grateful people are more likely to take care of their health. They exercise more and take better care of themselves, which contributes to good health.

  2. Gratitude improves psychological health

    Gratitude helps in reducing harmful emotions, ranging from envy and resentment to anger and frustration. According to research, grateful people have higher levels of positive emotion which effectively increases happiness and reduces depression.

  3. Gratitude is good for relationships

    Showing appreciation not only improves existing relationships but can also help you win new friends. One study states that thanking a new acquaintance makes them more likely to seek an ongoing relationship. Not only does acknowledging other people’s contributions lead to better relationships; it does also lead to new opportunities.

National Gratitude Month dates

Year Date Day
2026 November 1 Sunday
2027 November 1 Monday
2028 November 1 Wednesday
2029 November 1 Thursday
2030 November 1 Friday