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- Food & Beverage
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- FoodSweet Food
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- United States
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- Every November
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Peanut Butter Lovers Month celebrates the beloved spread throughout November. Dive into a month of creamy, crunchy, and utterly delicious indulgence. Explore new recipes, seek out your favorite brands, and share your love for peanut butter with friends and family.
Want to sponsor Peanut Butter Lovers Month? Learn how
Expected Peanut Butter Lovers Month Deals
As Peanut Butter Lovers Month kicks off in November, expect grocery stores and major brands to roll out enticing promotions. Look for deals on classic brands like Jif, Skippy, and Peter Pan, as well as natural options from Justin’s and Crazy Richard’s. Retailers like Target and Walmart often feature discounts on peanut butter jars, while specialty food stores may highlight gourmet varieties. Keep an eye out for promotions on related products like jelly, bread, and chocolate. We will update this page with confirmed live deals as November approaches.
Platform Guide for Peanut Butter Lovers Month
Tag @nationaltoday_ and use #PeanutButterLoversMonth. Share your most creative peanut butter recipes, from classic sandwiches to elaborate desserts, with mouth-watering photos and videos.
TikTok
Tag @www.nationaltoday.com and use #PeanutButterLoversMonth. Film quick, engaging tutorials for unique peanut butter snacks or participate in viral food challenges featuring the versatile spread.
Mention National Today (facebook.com/nationaltoday) and use #PeanutButterLoversMonth. Post polls asking followers about their favorite peanut butter type (creamy vs. crunchy) or share nostalgic stories about their first PB&J.
Peanut Butter Lovers Month Hero
Marcellus Gilmore Edson
Peanut Butter Lovers Month timeline
Joseph Rosenfeld came up with a way to produce peanut butter in order to keep the ingredients from separating. Later, he would go on to market his own product under the Skippy brand name.
Beech-Nut became the first major brand to market and sell peanut butter
Dr. John Harvey Kellogg (yes, the famous cereal guy) patented a streamlined process to help move production along.
Marcellus Gilmore was the first person to patent a peanut butter paste.
New York's Rose Davis began making peanut butter after her son saw Cuban women grind peanuts and smear the smooth paste on bread.
How Businesses Can Celebrate Peanut Butter Lovers Month
Local businesses can celebrate Peanut Butter Lovers Month by incorporating the beloved spread into their offerings. Bakeries can feature special peanut butter cookies, cakes, and pastries, while cafes might introduce peanut butter-flavored lattes or smoothies. Restaurants could add gourmet peanut butter burgers or savory peanut sauces to their menus. Retailers can create themed displays with various peanut butter brands and related products, perhaps even hosting tasting events.
Peanut Butter Lovers Month FAQs
When is Peanut Butter Lovers Month?
Peanut Butter Lovers Month runs throughout November 2026, offering a full 30 days to celebrate this versatile food. It’s the perfect time to explore new recipes and enjoy classic favorites.
How much peanut butter do Americans consume?
Americans are passionate about peanut butter, consuming approximately 700 million pounds of it annually. This translates to an average of over six pounds per person each year, highlighting its status as a dietary staple.
How popular is peanut butter?
Peanut butter is incredibly popular, found in about 90% of American households. Its versatility, affordability, and nutritional value make it a favorite for meals, snacks, and baking across all age groups.
Who invented peanut butter?
While often mistakenly attributed to George Washington Carver, the modern process for making peanut butter was patented by Marcellus Gilmore Edson in 1884. He created a ‘peanut-candy’ paste by grinding roasted peanuts.
Peanut Butter Lovers Month Activities
Make a PB&J
Peanut butter pairs well with tons of different foods, but the classic peanut butter and jelly sandwich reigns supreme. We can't begin to list all of the possibilities.
Start a peanut butter lovers club
Connect with others in your area and host a club that meets periodically to discuss recipes and all things relevant to peanut butter.
Try a new kind of peanut butter
Creamy vs. crunchy? That's so yesteryear. Today there are peanut butters mixed with honey, chocolate, and even cookie pieces. If nothing else, simply try some different brands.
5 Peanut Butter Facts To Chew On
We like it...a lot
The average American eats about three pounds of peanut butter per year.
No nuts here
Despite their name, peanuts are actually legumes, not nuts.
Shelling out the cash
Americans spend nearly $800 million per year on peanut butter.
Archibutyrophobia
Archibutyrophobia is the name for the fear of getting a big gob of peanut butter stuck to the roof of your mouth.
Rising popularity during the war years
Peanut butter was an easy way to get nourishing protein to troops, so peanut butter sandwiches were a big hit. Peanut butter has been popular ever since.
Why We Love Peanut Butter Lovers Month
Peanut butter works any time of the day
Whether you're slathering peanut butter on your morning toast or baking a late-night batch of sweet and crunchy PB-inspired cookies, peanut butter is a 'round-the-clock treat.
Peanut butter is good for you
Peanut butter's heart healthy, may reduce the risk of colon cancer, helps protect your memory, and is high in protein and potassium.
Elvis was stuck on peanut butter
The King couldn't help falling in love with this treat. As a boy, Elvis' favorite snack was mashed peanut butter and banana on toast.
Peanut Butter Lovers Month dates
| Year | Date | Day |
|---|---|---|
| 2026 | November 1 | Sunday |
| 2027 | November 1 | Monday |
| 2028 | November 1 | Wednesday |
| 2029 | November 1 | Thursday |
| 2030 | November 1 | Friday |
Social Media Tips for Peanut Butter Lovers Month
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