Do you love the sparkle of ornaments, the warmth of stockings, and all those festive feels, but can’t wait until December? Well hang onto your jingle bells because we’re giving you an official green light to jump-start the joy. November 1st is HomeGoods’ Deck the Everything Day, your official cue to dive headfirst into holiday magic.
Why wait? Nearly two-thirds (63%) of people believe early decorating comes with judgment — a perception that has grown 13% since last year.* Whether you’re all about giant nutcrackers, handcrafted wreaths, or brass menorahs, this is the moment to let your festive side shine. And we’re not talking about stopping at the tree or the mantel. Deck the halls, kitchen, guest room, front porch — heck, go ahead and decorate under the stairs and above the cabinets. It’s time to Deck. It. ALL.
This year, HomeGoods is inspiring early decorators to discover their inner HomeGoods Holiday Carol — one’s spirited alter ego that awakens each holiday season. Maybe you’re a Pretty in Pinkmas Carol, layering bows and blush tones; a Golden Glam Carol, shimmering with sparkle and shine; a Pining for Plaid Carol, leaning into nostalgic classics; or an Evergreen Icon Carol, embracing rustic greenery and cozy tradition.
However you holiday, HomeGoods has the finds to bring your inner Holiday Carol to life at a value that lets your holiday decorating style shine brighter.
* Building on 2024’s research, this year’s HomeGoods DTED Survey explores how holiday decorating inspires our audience to embrace a festive alter ego. This research consisted of a 10-minute online survey among a sample of 1,000 Early Decorators and 500 non-Early Decorators based in the US and aged between 18 and 64. The study was fielded between July 31 and August 4, 2025.
Deck the Everything Day timeline
The Romans embrace the concept of decking everything with laurel wreaths and candles during their winter celebrations.
Tinsel, aluminum trees and inflatable decorations gain popularity across the nation.
Decorating early for the holidays gains momentum, with many starting to pull out their festive decor shortly after Halloween.
HomeGoods is founded, introducing holiday finds for all to enjoy.
Social media leads to holiday enthusiasts being shamed for their passion for decorating early.
Research shows that people who decorate early for the holidays may be happier.
Deck the Everything Day is created, celebrating the spirit of early holiday decorating.
HomeGoods stores open one hour early on November 1st to help festive fanatics decorate even earlier.
HomeGoods stores open one hour early on November 1st and HomeGoods inspires shoppers to embrace their inner HomeGoods Holiday Carol — one’s spirited alter ego that awakens in early decorators each holiday season.
Deck the Everything Day FAQs
What is Deck the Everything Day?
Deck the Everything Day is an annual holiday, created by HomeGoods to celebrate early holiday decorators everywhere. It’s the moment early decorators transform into their festive alter egos — their HomeGoods Holiday Carol — and bring the joy of the season to life through holiday decorating.
Why was Deck the Everything Day created?
HomeGoods created Deck the Everything Day to celebrate the community of early holiday decorators and empower them to embrace their most festive selves. Our research shows that while 63% of people believe early decorating comes with judgment — up 13% from last year — 45% actually wish they could start even earlier.* And because 72% of early decorators say a part of them only comes alive during the holidays, but only 53% fully embrace it, Deck the Everything Day was created to flip the script and make November 1 the official kickoff to the season — a time to proudly unleash your HomeGoods Holiday Carol.*
*Building on 2024’s research, this year’s HomeGoods DTED Survey explores how holiday decorating inspires our audience to embrace a festive alter ego. This research consisted of a 10-minute online survey among a sample of 1,000 Early Decorators and 500 non-Early Decorators based in the US and aged between 18 and 64. The study was fielded between July 31 and August 4, 2025.
When is Deck the Everything Day?
It’s always on November 1st!
How can you celebrate Deck the Everything Day?
- Early Store Opening: HomeGoods stores will open one hour early on November 1, so shoppers can get a head start on finding high-quality holiday décor at unbeatable prices. To confirm the store hours of a HomeGoods location near you, please visit HomeGoods.com.
- Exclusive Social Giveaway: From October 29–31, HomeGoods is offering an exciting giveaway on its Instagram channel (@homegoods) where holiday enthusiasts can enter for a chance to win a HomeGoods gift card to kickstart their early decorating.
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- Ready, Set, Go Deck the Everything! For official rules, visit rules.dja.com/homegoodsdecktheeverything
What is a HomeGoods Holiday Carol?
A HomeGoods Holiday Carol is your holiday alter ego — the most festive version of you that comes alive during the holiday season. Maybe you’re “Pretty in Pinkmas Carol,” layering glittery garlands, bows, and blushes for a trendy and modern vibe. Or perhaps you’re “Pining for Plaid Carol,” leaning into rich plaids, classic ornaments, and timeless nostalgia. Some may be “Golden Glam Carol,” chasing sparkle and shine. These are just a few of the Holiday Carols you’ll find this season, and however you holiday, HomeGoods has the finds to bring your Holiday Carol to life.
