Whole Grain Sampling Day – Mar. 31, 2027

Expected Whole Grain Sampling Day Deals

While Whole Grain Sampling Day isn’t typically associated with commercial deals, it’s a prime opportunity for food brands and health organizations to promote awareness and education. Expect the Whole Grains Council and Oldways to lead campaigns highlighting the benefits of whole grains and providing resources for healthy eating. Many grocery retailers, like Whole Foods Market and Trader Joe’s, often feature whole grain products with special displays or educational materials throughout March, which is also National Nutrition Month. Local health food stores and co-ops may host sampling events, cooking demonstrations, or offer discounts on whole grain staples. Look for opportunities to donate to organizations promoting nutrition education, or participate in community health initiatives. We will update this page with confirmed live events and educational drives as March approaches.

History of Whole Grain Sampling Day

Whole Grain Sampling Day is spearheaded by the Oldways Whole Grains Council, based in the United States, to celebrate whole grains. The Whole Grains Council is a nonprofit consumer advocacy group whose aim is to increase the consumption of whole grains for better health. It has many initiatives which include encouraging manufacturers to create delicious whole grain products, helping consumers find whole grain foods and understand their health benefits, and helping the media write accurate, compelling stories about whole grains.

Whole grains contain all the essential parts and naturally occurring nutrients of the entire grain seed. If the grain has been processed in any way, the product should deliver approximately the same rich balance of nutrients that are found in the original grain seed.

The Whole Grains Council was founded in April 2002 by a group of millers, manufacturers, scientists, and chefs at a Whole Grains Summit organized by Oldways Preservation Trust in San Diego. They took strides to grow the organization including finding ways to promote increased consumption of whole grains. They had their first formal meeting in July 2003, where they outlined goals for the organization.

Since its first meeting, the Whole Grains Council has grown from nine members to almost 400 members, including many industry leaders and has had celebrations of Whole Grain Sampling Day ever since. Most years, grocery stores, restaurants, schools, health centers, universities, food banks, and community centers around the country participate in Whole Grains Sampling Day by offering live sampling events, workshops, and other fun activities that day.

How Businesses Can Celebrate Whole Grain Sampling Day