Every August, National Wellness Month encourages individuals to make self-care a priority, build healthy routines, and support their mental, physical, and emotional well-being. Whether you’re focusing on hydration, movement, mindfulness, or simply slowing down, this month is your reminder to put yourself first.
Created by Live Love Spa, National Wellness Month launched in 2018 with a simple mission: help people feel better from the inside out. Since then, it’s grown into a nationally recognized movement embraced by industry leaders, wellness brands like Hilton, Marriott, Coola, Yonka, and mainstream brands alike – from Spirit Airlines, AERIE, and more.
This powerful campaign not only elevates self-care awareness—it drives real impact.
Whether you’re a wellness enthusiast, a brand, or just need a reason to reset, now is the perfect time to join the movement. Take the pledge, shop wellness essentials, or collaborate with National Wellness Month to make August your most intentional month yet. Learn more at NationalWellnessMonth.com and LiveLoveSpa.com.
History of National Wellness Month
The concept of self-care has a long and varied place in human history amongst different cultures and time periods. Ancient philosophers like Socrates and Plato emphasized the importance of self-care and self-reflection as part of a virtuous life. Taoist principles also promoted self-care through practices such as meditation, breathing exercises, and herbal medicine. The 19th and 20th centuries also saw the emergence of movements focused on mental health and self-care. Many of these practices have been successful in creating a healthy mind and body for many generations and have carried over into modern day ideas of self-care.
Today, the concept of self-care encompasses various practices aimed at holistic well-being, including physical exercise, healthy eating, mindfulness, stress reduction techniques, and more. Self-care and wellness is a personal and subjective concept but the underlying idea of taking deliberate actions to care for oneself physically, mentally, and emotionally remains central.
In 2018, Live Love Spa dedicated August as National Wellness Month to celebrate and inspire others to commit to their self-care. National Wellness Month encourages people to prioritize self-care by taking a pledge to habits of wellness, joining the 31 day Wellness Month challenge calendar and encouraging others to do the same socially. National Wellness Month encourages people to prioritize their self-care through taking a pledge to commit to healthy habits, joining the 31 day Wellness Month Challenge, and encouraging others to socially do the same.
National Wellness Month timeline
The original wellness spas, the Roman Baths were the original wellness spas. Bathing was a source of health, luxury entertainment and social gatherings.
Yoga were developed by the Indus-Sarasvati civilization in Northern India over 5,000 years ago
World Health Organization (WHO) defines health as "a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity." This set the stage for the broader understanding of wellness.
In 2018, Live Love Spa declares August as National Wellness Month, encouraging people to take time for self-care.
National Wellness Month Activities
1. Take the Pledge
Download the “I Choose Wellness” card and commit to one small act of wellness every day. Share it on social using #NationalWellnessMonth.
2. Follow the 31-Day Challenge
Incorporate small, meaningful habits each day with the downloadable calendar at NationalWellnessMonth.com.
3. Explore Wellness-Drive Events & Activations
From spa specials to community classes and hotel promotions, brands across the U.S. are offering feel-good ways to celebrate.
4. Shop Wellness Products
Find exclusive merch, curated wellness boxes, and spa-loved products at LiveLoveSpa.com.
5. Collaborate With the Campaign
Brands can get involved with co-branded promos, giveaways, affiliate opportunities, and social campaigns all August long. Email us businesssolutions@livelovespa.com for more information.
Why Join the Movement?
Boost Guest & Customer Engagement
Inspire customers with a thoughtful offer, experience, or promotion tied to #NationalWellnessMonth.
Elevate Brand Positioning
Show your commitment to holistic wellness, and join the brands leading this powerful conversation.
Drive Real Impact
Be part of a growing platform that celebrates intentional living—and connects with a highly engaged audience.
5 Habits For Self-Care
Drinking lots of water
The smallest act of self-care that can make a great impact is drinking lots of water every day. Stay hydrated and your body will feel better.
Get your sleep
Lack of sleep can lead to a decline in mental and physical health. Commit to getting a full 8 hours of sleep every night as part of self-care.
Exercise
Just 30 minutes of walking every day can help boost your mood and improve your health. Commit to exercising everyday for better wellness.
Try a relaxing activity
Activities like yoga, hiking, reading books, listening to music or painting can improve your mood and are a great commitment to improving your health and wellness.
Practice gratitude and positivity
You are what you think. Take time to practice gratitude and positivity when reflecting on life.
Why We Love National Wellness Month
It reminds us to pause and take care of ourselves
Daily demands pull us in all directions—this month brings self-care back into focus.
It supports both individuals and the wellness industry
From product launches to in-spa events, brands and businesses have a meaningful way to connect with their audiences.
It’s a real revenue booster
What was once a slower season has become a prime time for wellness-focused promotions, experiences, and product launches. Brands that align with National Wellness Month often see increased engagement, stronger customer connections, and a meaningful boost in revenue.
National Wellness Month dates
| Year | Date | Day |
|---|---|---|
| 2025 | August 1 | Friday |
| 2026 | August 1 | Saturday |
| 2027 | August 1 | Sunday |
| 2028 | August 1 | Tuesday |
| 2029 | August 1 | Wednesday |
