Rawgust – Aug. 1, 2026

Rawgust
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Rawgust invites everyone to explore the world of unprocessed foods throughout August. This month-long celebration encourages a shift towards organic, natural-state food items, highlighting the delicious health benefits of eating raw. Dive into vibrant fruits, crisp vegetables, and wholesome ingredients to revitalize your diet and discover new culinary delights.

Want to sponsor Rawgust? Learn how

Expected Rawgust Deals

As Rawgust encourages a month of unprocessed eating, expect grocery stores and health food retailers to feature special promotions. Look for deals on organic produce at stores like Whole Foods Market and Sprouts Farmers Market. Brands specializing in raw snacks, such as Navitas Organics and Brad’s Plant-Based, may offer discounts. Online retailers like Thrive Market are likely to highlight raw and organic selections. Local farmers’ markets will also be a prime source for fresh, seasonal ingredients. We will update this page with confirmed live deals as August approaches.

Platform Guide for Rawgust

Instagram

Tag @nationaltoday_ and use #Rawgust. Share vibrant photos of your raw food creations, from smoothie bowls to elaborate salads, and inspire others.

TikTok

Tag @www.nationaltoday.com and use #Rawgust. Film quick recipe tutorials for raw snacks or meals, showcasing the ease and deliciousness of unprocessed eating.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #Rawgust. Share articles on the benefits of raw eating, host a virtual potluck, or discuss your favorite raw recipes.

Social Media Tips for Rawgust

Individuals

Challenge yourself to incorporate at least one raw meal into your day. Experiment with new fruits and vegetables, or try a raw dessert recipe.

Creators

Create a 'Rawgust Recipe Series' documenting your journey through the month. Highlight different raw food categories each week, like raw vegan, raw paleo, or simply raw snacks.

Brands

Run a 'Rawgust Recipe Contest' encouraging followers to submit their best raw food creations using your products. Offer prizes for the most creative and delicious entries.

Top Brands for Rawgust

  1. Whole Foods Market

    Founded in 1978 in Austin, Texas, Whole Foods Market is a leading natural and organic food supermarket chain. It's a go-to destination for high-quality produce, raw ingredients, and specialty items that align with Rawgust's mission.

  2. Sprouts Farmers Market

    Established in 2002 in Chandler, Arizona, Sprouts Farmers Market is a healthy grocery store offering fresh, natural, and organic foods. They are known for their extensive produce section and bulk bins, perfect for raw food enthusiasts.

  3. Navitas Organics

    Navitas Organics, founded in 2003, specializes in superfoods and nutrient-dense ingredients. Their range of raw, organic powders, seeds, and snacks makes them a staple for those looking to boost their raw food intake.

  4. Brad's Plant-Based

    Founded by Brad Gruno in 2010, Brad's Plant-Based offers a variety of raw, organic, and vegan snacks like crunchy kale chips and veggie burgers. Their products are designed to make healthy, raw eating convenient and delicious.

  5. Thrive Market

    Thrive Market, an online membership-based retailer founded in 2014, delivers organic and non-GMO groceries to members at wholesale prices. They offer a vast selection of raw, vegan, and health-focused products, ideal for Rawgust.

  6. Juice Press

    Founded in 2010 in New York City, Juice Press is a chain offering organic cold-pressed juices, smoothies, and raw food items. They embody the convenience and health benefits of a raw and plant-based lifestyle.

  7. Green Chef

    Green Chef, founded in 2014, is a USDA-certified organic meal kit company. While not exclusively raw, they offer plant-powered and keto meal plans with fresh, high-quality ingredients that can be adapted for raw food preparation.

Rawgust Hero

Ann Wigmore

Ann Wigmore (1909-1994) was a Lithuanian-American holistic health practitioner and raw food advocate. She founded the Hippocrates Health Institute in 1963, promoting a raw, living food diet, particularly wheatgrass, as a path to healing and vitality. Wigmore's work significantly influenced the raw food movement, inspiring countless individuals to embrace unprocessed foods for better health.

History of Rawgust

First, let us inform you, that there is no fixed history of Rawgust. It is a movement to encourage people to shift from their fast-life routine in which 90% of what they consume is processed, to consuming all-natural food items and drinks. The purpose and direction of the campaign came from people who are mostly vegetarian or avoid processed food in favor of organic, natural-state food.

The supporters of this movement speak about the health benefits of eating natural-state food items and how they boost the immune system. Yes, it is true that today, most of the food that we eat is either inorganic or processed. On occasions where many people initiate an awareness campaign on ditching inorganic items and going organic, some people go one step beyond and emphasize the need of consuming natural-state items.

The general understanding about this month is that people are encouraged to eat fruits, vegetables, and nuts instead of meat and related items. In the drinks category, they say to avoid sugary and carbonated drinks but to drink milk, pure fruit juices, and shakes instead. But here is the loophole: the standard understanding of this month is to avoid processed food. This means that you cannot eat fried items or items that have been preserved with chemicals, but you can grill your food. This means that steaks and barbecues are fine. You can stir, heat your vegetables, eat them with meat, and you will still be staying true to Rawgust.

Now, for an even more interesting part, Rawgust is not just for humans. You can apply these food preferences to your pets as well. Instead of giving them a formula-based diet and canned food, you can give your pets raw, natural, uncooked food which matches their nature. If you have a dog or a cat, you can give them raw meat. Yes, you may find yourself a little bit uncomfortable in terms of animal waste, but trust us, your pet’s health will be prioritized.

Rawgust timeline

Five Million Years Ago
Earliest Man Ate Everything Raw

The first men begin eating whatever they find, raw and fully natural.

1944
The Vegan Movement

Donald Watson initiates the vegan movement, stops consuming meat, and urges others to do the same.

2000s
Vegans Multiply

Voices against animal cruelty rise and people shift toward consuming vegetables, fruits, and nuts.

2010
Rawgust Begins

Sometime in late 2010, an unsung celebrity calls for a campaign to eat everything raw.

How Businesses Can Celebrate Rawgust

Local businesses can embrace Rawgust by highlighting their raw food offerings throughout August. Restaurants can feature special raw menus, showcasing vibrant salads, fresh juices, and creative raw desserts. Grocery stores can create dedicated displays for organic produce and raw ingredients, offering recipe cards and tasting samples. Health and wellness centers might host workshops on raw food preparation or the benefits of a plant-based diet, engaging the community with educational and delicious experiences.

Rawgust FAQs

When is Rawgust?

Rawgust runs throughout August 2026, from Saturday, August 1, to Monday, August 31. It’s a full month dedicated to exploring the benefits and deliciousness of raw, unprocessed foods.

What are the benefits of a raw food diet?

Eating raw foods, especially fruits and vegetables, can boost your intake of vitamins, minerals, and enzymes often lost in cooking. Many report increased energy, improved digestion, and clearer skin as benefits of a raw food diet.

How popular is the raw food movement?

While a fully raw diet remains a niche, the broader plant-based and whole-foods movements are steadily gaining traction, with millions of Americans incorporating more unprocessed foods into their diets. Raw food principles often influence healthy eating trends.

What foods are considered 'raw'?

Foods are generally considered ‘raw’ if they have not been heated above 104-118°F (40-48°C). This includes fresh fruits, vegetables, nuts, seeds, sprouted grains, and fermented foods like kimchi or sauerkraut.

Rawgust Activities

  1. Give it a try

    We understand avoiding fast food and processed products is not easy, but you can always try. Start with a short goal, try it for three days, and keep progressing forward. Let us know how you feel.

  2. Share your experience on the internet

    Start a daily blog in which you explain your experience of consuming raw vegetables and fruits with others on the internet. Read their comments and see how you attract others to follow you.

  3. Give your pets some raw meat

    If you find yourself unable to avoid processed food, let your pet try it out. Treat your pet to raw meat and see if they love it.

5 Interesting Facts About Rawgust

  1. 5% of Americans are vegan

    Americans loved fast food, it would not be a surprise that only 5% are vegan and the rest are not.

  2. Maximum recipes on Pinterest

    You will find hundreds of recipes for Rawgust on Pinterest.

  3. Eating everything raw is debatable

    Not all vegetables and nuts can be consumed raw.

  4. August is the ideal month

    The heat in August makes it the ideal month to observe Rawgust as the temperatures would naturally cook half of all that you would eat.

  5. A growing trend

    Although the number of followers is still low, it is rising slowly, and in 2021 the number of followers was twice that of 2020.

Why We Love Rawgust

  1. Vegans would be proud

    This month is the happiest month for vegans as the public is compelled in general to boycott processed food and consume all-natural, unprocessed food like fruits, vegetables, nuts, etc. At least some of us are happy!

  2. An addition to several events

    August, in general, is a very happening month. The more events and activities happening, the more there is to talk about and discuss.

  3. A nice change in daily routine

    Avoiding processed food is always healthy. Although some may not observe Rawgust fully, we do agree that the increase in consumption of fruits and vegetables contributes positively to the changes in our bodies.

Rawgust dates

Year Date Day
2026 August 1 Saturday
2027 August 1 Sunday
2028 August 1 Tuesday
2029 August 1 Wednesday
2030 August 1 Thursday