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National Matchmaker Day
SatAug 31

National Matchmaker Day – August 31, 2024

The world (and us!) feeds on a steady diet of love and romance and, this National Matchmaker Day, we are honoring all those who bring people together. Held annually on August 31, this day raises a toast to the people who create happy endings for others. Whether they are personally setting two people up, arranging a match on behalf of the family, or coaching clients as part of their professional services, we celebrate every kind of matchmaker on this day.

History of National Matchmaker Day

Matchmakers have existed probably since the dawn of time. These early matchmakers were the parents and elders (often women), who stepped in to ensure young people chose the ‘right’ life partner. This decision was not left up to the young people themselves, as it was considered too complicated a decision for young people to handle themselves. This tradition prevailed in most civilizations, from the Aztecs and the ancient Greeks to the Chinese.

The ancient Greek matchmakers — always women, named the ‘promnestria’ — were the middlemen, passing messages and negotiations between the two families. They also had another important job; they reported their personal opinions about the prospective spouses to the other side. This often influenced the decisions, and the blame would fall on the promnestria’s taste.

By the Victorian period, the matchmaking industry was chugging along nicely. It was at this time that courtship and matchmaking regulations gained new steam, and became more intense. Marriageable women were to have a gigantic debutante ceremony, called the ‘coming out’ ceremony, in court around Easter time. They all wore white and carried delicate bouquets. They participated in a ‘season,’ during which their mothers, and sometimes fathers, would endeavor to make a match with an eligible family.

Matchmaking took on a new role in Britain by the 1600s; parish vicars would match a person from their parish with another of the same social class.
The matchmaking process often found its way into literature too, such as in Jane Austen’s “Pride and Prejudice” (the matchmaking mama), “Mulan” (the snooty matchmaker), and “Fiddler On The Roof” (“Matchmaker, Make Me A Match”).

As the world evolved during and after the 20th century, so did the idea of matchmaking. Now, arranged marriages were not the norm in some cultures, and the concept of choosing one’s own partner took root. More and more people expanded their horizons when looking for a partner. And then came the internet. Believe it or not, Tinder and Bumble were not the very first experiments with merging science and matchmaking. There have been attempts to automate this process since the 1920s, and there have even been scientific tests conducted on this topic.

Jewelry company ArtCarved Bridal founded this day to honor and thank all the matchmakers for their services in finding and bringing two people together.

National Matchmaker Day timeline

Formalized Marriages

Benedictine monk Gratian writes a law book, “Decretum Gratiani,” which brings consent into formalized marriages — before this, the bride and groom's consent was not needed for the two to be married.

Matchmaking Agencies in Britain

The very first matchmaking agencies set up shop in Britain.

Mixing Science and Matchmaking

An article in the “Science & Invention” journal by the Smithsonian Institution details four scientific tests that were undertaken to ascertain whether a couple will make it or fail.

20th Century
The Modern World

Matchmaking and finding partners take on new roles in the modern world — people choose their own partners and arranged marriages are sometimes termed as 'old-fashioned.'

It's Our Day

National Matchmaker Day is officially a special celebration, founded by jewelry company ArtCarved Bridal.

National Matchmaker Day FAQs

What do matchmakers do?

Professional matchmakers perform a host of services including meeting with prospective clients, interviewing potential matches, offering dating advice, conducting background checks, and even building psychological profiles of their clients.

What is the three-day rule?

The three-day dating rule dictates a person must wait a full three days before contacting a potential love interest. This rule was majorly popularized by romantic films.

Are there matchmakers in the U.S.?

The Matchmaking Institute puts the total number of professional matchmakers in the U.S. at around 2,000. The dating industry itself, online and offline, is worth more than $1 billion in the U.S.

How To Celebrate National Matchmaker Day

  1. Thank your matchmaker

    Did you meet your partner via a matchmaking service? Or was it a special someone who introduced you two? On this day, show them the love with a special gesture you know they will enjoy. Write a heartfelt thank you note, send them a personalized gift basket, or take them out for a special meal. Make sure they know how they have changed your life for the better.

  2. Matchmake away

    Explore the world of professional matchmaking services or simply introduce two people who you think would be perfect for each other. Spread the love, if you can.

  3. Talk about your tale

    Once you let your matchmaker know how you benefited from their services, share your tale with others. Maybe your story will encourage them to give love and romance a shot.

5 Fun Facts About Matchmaking

  1. Most of the world's marriages are arranged

    Modern sentiments still incorporate traditional matchmaking in multiple cultures around the world — so much so 60% of the world’s marriages are still arranged.

  2. Couples are increasingly meeting online

    A study by dating site eHarmony predicted that, by 2031, half of the U.S.'s married couples would have met online, and this number would rise by 2040.

  3. Matchmaking, the celebrity edition

    Katie Couric's friends set her up on a blind date with her now-husband John Molner after her first husband passed away.

  4. Ireland's matchmaking town

    The town of Lisdoonvarna holds a special matchmaking festival each September and has done so for the past 150 years.

  5. Matchmaking, the royal edition

    Meghan Markle was set up with her now-husband, Prince Harry, by her friends.

Why We Love National Matchmaker Day

  1. Who doesn't love a good romance?

    That's right, everybody does. So why can't we celebrate those who bring people together for a happily-ever-after (or a happy-for-now) relationship?

  2. Those who spread love need some too

    These matchmakers work tirelessly behind the scenes, matching people and families too. They need to know their efforts are being appreciated — they need a little love themselves.

  3. We're learning so much about matchmaking

    We love seeing how this profession, formally and informally, evolved over the years. We cannot wait to see what shape it takes in the future.

National Matchmaker Day dates

2024August 31Saturday
2025August 31Sunday
2026August 31Monday
2027August 31Tuesday
2028August 31Thursday

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