There is so much to like about German Sandwich Day, which falls on September 25, that we must face up to the fact that — try as we might — we could very well run out of superlatives to properly describe the celebration. But where, oh where, shall we begin? With an appetite, of course! And with the basics — which means a quick look at the inspiration for this observance, an item both beautiful and delicious in its simplicity: the Butterbrot — which means “butter bread” in German. The Butterbrot is just as it sounds: butter with bread. And it’s eaten at any time of day — most especially on German Sandwich Day.
German Sandwich Day timeline
Tag des Deutschen Butterbrotes
The Marketing Organization of German Agricultural Industries declares the last Friday in the month of September to be the "Tag des Deutschen Butterbrotes" — the Day of German Sandwiches. (Butterbrot literally means "buttered bread.")
- November 24, 1762
Sandwiches get a name
The English word "sandwich" (supposedly after John Montagu, the Fourth Earl of Sandwich) first appears in Edward Gibbon's journal. He later wrote "The History of the Decline and Fall of the Roman Empire."
- Middle Ages
Peasants use thick pieces of stale bread called "trenchers" as edible plates.
- C. 100 BCE
Hillel's sandwich created
Jewish sage, Hillel the Elder, is said to have created an early form of the sandwich for Passover.
German Sandwich Day Activities
Butter that bread!
We like to open German Sandwich Day with Butterbrot — that German cultural titan. Starting the celebration that way feels ceremonial. But we do sometimes like to make our Butterbrot a little more hefty. Here again, we start with the bread. Then, we pick our favorite fillers: meats, cheeses, vegetables, sauerkraut, pickles, more cheese, potatoes, more meat, mustard, more pickles. We stack that thing up Dagwood Bumstead-style and make a Butterbrot for the true gourmand. Guten Appetit!
Feast with a film
After building your perfect German sandwich, plop down on the couch and watch a classic German film. From the silent era ("The Cabinet of Dr. Caligari") to the modern day ("The Lives of Others") and everything in between, there's so much greatness from which to choose.
Share the wealth
Make a list of your family members' and friends' favorite ingredients, then surprise them with a sit-down soirée. As we've repeatedly emphasized, there's no limit to the combos you can create so that everyone can start to hone in on their favorite German sandwich.
Amazing Facts About Germany And Sandwiches
That's a big sandwich
According to the Guinness World Records, the largest sandwich ever made weighed 5,440 pounds. It included 1,032 pounds of corned beef and 530 pounds of cheese. Open wide!
Döner und Blitzen?
A popular street food sandwich in Germany is the Döner, which originated in Turkey.
Bring me a Fischbrötchen
A popular sandwich in Northern Germany is the Fischbrötchen, which is typically assembled with herring, onions, pickles, horseradish sauce and ketchup.
Why We Love German Sandwich Day
No matter how sophisticated your palate, you'll likely find the simple, classic — and timeless — Butterbrot is just as satisfying as anything more modern and/or complicated. We love this holiday because ... well, because we're hungry and because we've got what we need to make a Butterbrot right now. Pardon us while we Butter our Brot — and look for one other ingredient to top it off.
There's something for everyone
Don't eat meat? No problem. Prefer rye instead of pumpernickel? Who's gonna stop ya? Have a particular mustard you like? Or do you prefer the classic: Butter plus Brot? Cold cuts, cooked cuts or no cuts, it's up to you. Yes — the humble Butterbrot can be made with any variety of bread and/or toppings. Just remember to keep it relatively simple when you actually make the thing. (And of course, you can toast it!)
It's a staple
People have been eating sandwiches for millennia — long before John Montagu (the fourth Earl of Sandwich) supposedly demanded this simple staple to help fill his belly during long hours at the gambling table. To partake in a German variety of this foodie fave is to participate in a human tradition that dates back to the earliest ages of civilization.