World Alzheimer’s Day — September 21, 2027

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World Alzheimer’s Day unites global efforts every September 21 to raise awareness and challenge the stigma surrounding Alzheimer’s disease. Take action by learning about early signs, supporting research, and advocating for those affected.

Want to sponsor World Alzheimer’s Day? Learn how

Expected World Alzheimer’s Day Deals

On World Alzheimer’s Day, the focus shifts from commercial deals to crucial fundraising and awareness initiatives. Organizations like the Alzheimer’s Association and Alzheimer’s Disease International often partner with corporations for donation-matching programs, virtual walks, and branded merchandise sales. Pharmaceutical companies such as Biogen and Eli Lilly, deeply involved in Alzheimer’s research, may highlight their clinical trials and patient support programs. Look for opportunities to round up purchases at participating retailers to benefit research, or for special events hosted by care providers like Home Instead. We will update this page with confirmed live campaigns as September 21 approaches, encouraging direct donations and participation in awareness drives.

Platform Guide for World Alzheimer’s Day

Instagram

Tag @nationaltoday_ and use #WorldAlzheimersDay. Share personal stories, educational infographics, or photos of purple ribbons to raise awareness.

X/Twitter

Mention @NatlToday and use #WorldAlzheimersDay. Join conversations about research breakthroughs, advocate for policy changes, and share statistics.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #WorldAlzheimersDay. Organize or promote local events, share resources for caregivers, and foster community support.

Social Media Tips for World Alzheimer’s Day

Individuals

Wear purple, share facts about Alzheimer's on your social media, or participate in a local awareness walk to show your support and help reduce stigma.

Creators

Produce a short video explaining the difference between normal aging and early Alzheimer's symptoms, or interview a caregiver about their experiences.

Brands

Launch a donation-matching campaign for a relevant charity, host an educational webinar with an expert, or dedicate a portion of sales to Alzheimer's research.

Organizations & Brands for World Alzheimer’s Day

  1. Alzheimer's Association

    Founded in 1980, the Alzheimer’s Association is the leading voluntary health organization in Alzheimer's care, support, and research. They provide resources for families and fund global research efforts to find a cure.

  2. Alzheimer's Disease International

    Established in 1984, Alzheimer's Disease International (ADI) is the international federation of Alzheimer associations around the world. They support their members in raising awareness and improving the lives of people with dementia.

  3. Biogen

    Founded in 1978, Biogen is a multinational biotechnology company based in Cambridge, Massachusetts. They are a leader in developing therapies for neurological diseases, including pioneering treatments for Alzheimer's disease.

  4. Eli Lilly and Company

    Founded in 1876 by Colonel Eli Lilly, this global pharmaceutical company is headquartered in Indianapolis, Indiana. Eli Lilly has a long history of neuroscience research and is actively developing and testing new Alzheimer’s treatments.

  5. Eisai Co., Ltd.

    A Japanese pharmaceutical company founded in 1941, Eisai is dedicated to human health care. They are a key player in Alzheimer's research and development, often collaborating on innovative therapies for the disease.

  6. Home Instead

    Founded in 1994, Home Instead is a global network of franchises providing in-home care services for seniors, including specialized care for individuals with Alzheimer's and other dementias. They offer vital support to families worldwide.

  7. BrightFocus Foundation

    The BrightFocus Foundation is a nonprofit organization that funds cutting-edge research to defeat Alzheimer’s, macular degeneration, and glaucoma. Since 1973, they have invested over $200 million in scientific research worldwide.

World Alzheimer’s Day Hero

Alois Alzheimer

Dr. Alois Alzheimer (1864–1915) was a German psychiatrist and neuropathologist who first identified the symptoms of what would become known as Alzheimer's disease. In 1906, he presented the case of Auguste Deter, a patient with severe memory loss and disorientation, detailing the amyloid plaques and neurofibrillary tangles found in her brain post-mortem. His groundbreaking work laid the foundation for understanding the pathology of the disease.

History of World Alzheimer’s Day

Alzheimer’s is a form of dementia that affects memory and impairs daily function. It is responsible for somewhere between 60% and 80% of dementia cases. Alois Alzheimer, a German psychiatrist, was the first to identify the disease while treating a German woman in 1901. The disease was named after him.

The condition is often regarded as a family disease due to the impact it has on those closest to the victim. Alzheimer’s ranks among the leading causes of death in the United States. There are no prevention measures and it has no cure, even the progression of the disease cannot be slowed.

Founded in 1984, Alzheimer’s Disease International (ADI) is charged with supporting victims and conducting outreach to educate people and expedite related policies.
In 1994, ADI introduced World Alzheimer’s Day in Edinburgh during their annual conference on September 21 to mark their 10th anniversary. ADI coordinates World Alzheimer’s Day and World Alzheimer’s Month across the globe, working with member organizations and associations to organize events and create awareness.

The first ‘World Alzheimer Report’ was launched in 2009 on World Alzheimer’s Day and yearly reports have been issued every year since. Although the impact of the observance is spreading, the information gap and stigmatization concerning dementia remains an issue. Many people see the disease as a natural part of the aging process.

Granted, advancement in age is among the major causes of Alzheimer’s disease, but it isn’t completely an elderly disease. There are about 200,000 people under the age of 65 struggling with Alzheimer’s in the United States alone.

To mark this observance, concerned individuals and organizations can participate by creating awareness and reaching out to their nation’s Alzheimer’s association.

World Alzheimer’s Day timeline

1901
Alzheimer Discovers Alzheimer’s

Alois Alzheimer, a German psychiatrist, identifies the disease while treating a 50-year-old German woman.

1994
World Alzheimer’s Day is Introduced

ADI launches World Alzheimer’s Day in Edinburgh at their annual conference on September 21.

2009
The First ‘World Alzheimer Report’ is Released

ADI issues the first ‘World Alzheimer Report.’

2012
World Alzheimer’s Month is Introduced

ADI declares September as World Alzheimer’s Month.

How Businesses Can Celebrate World Alzheimer’s Day

Local businesses can honor World Alzheimer’s Day by raising awareness and supporting the cause. Restaurants might offer a special ‘purple’ drink or dish, donating a portion of proceeds to an Alzheimer’s charity. Retailers could host a ’round-up at the register’ campaign, encouraging customers to donate their change. Healthcare providers can offer free memory screenings or host educational seminars for the community, providing valuable resources and information about early detection.

World Alzheimer’s Day FAQs

When is World Alzheimer’s Day?

In 2027, World Alzheimer’s Day will be observed on Tuesday, September 21, continuing the vital global effort to educate the public and support those affected by Alzheimer’s.

How many people are affected by Alzheimer's disease?

By 2027, the number of individuals affected by Alzheimer’s disease is projected to continue rising, with millions worldwide and nearly 7 million Americans aged 65 and older grappling with the condition, underscoring the urgent need for research and support.

What is the economic impact of Alzheimer's disease?

Looking ahead to 2027, the financial burden of Alzheimer’s disease is expected to exceed previous years, with costs potentially surpassing $370 billion in the U.S. This highlights the immense strain on healthcare systems and families.

What are the early signs of Alzheimer's disease?

In 2027, it remains vital to be aware of the subtle yet significant early indicators of Alzheimer’s, such as new problems with words in speaking or writing, misplacing things and losing the ability to retrace steps, and changes in mood or personality.

How to Celebrate World Alzheimer's Day

  1. Spread awareness

    Share useful information about Alzheimer’s with friends and family or post on social media. Being well-informed on the disease is the first step towards coping with it.

  2. Volunteer at your local Alzheimer’s association

    Volunteer at your local Alzheimer’s association. Join a march or find a way to contribute to the activities marking this observance.

  3. Donate

    ADI encourages individuals and organizations to make donations. Your financial support can go a long way towards raising awareness and organizing events.

5 Facts About Alzheimer's That Will Blow Your Mind

  1. Just over a minute

    In the U.S., someone develops Alzheimer’s every 65 seconds.

  2. Scary numbers

    Projections indicate that over 14 million people could have Alzheimer’s in the U.S. by 2050.

  3. Precious time

    More than 18 billion hours of unpaid labor are spent on caregiving for dementia patients each year.

  4. The Grim Reaper

    Alzheimer's disease ranks as the United States’ sixth leading cause of death.

  5. Premature loss

    Over 200,000 Americans who are under the age of 65 suffer from early-onset Alzheimer's.

Why World Alzheimer's Day is Important

  1. It brings people together

    The fight against Alzheimer’s unites people around the world. From victims to caregivers, medical practitioners, and researchers, they all share the same struggle.

  2. It provides valuable education

    A theme is dedicated to each year’s observance. The message or theme helps shed light on common misconceptions about the disease.

  3. Recognition for Alzheimer’s organizations

    World Alzheimer’s Day is a great opportunity for associations to get recognition for the work they do. This puts them in a better position to accomplish their establishment’s goals.

World Alzheimer’s Day dates

Year Date Day
2027 September 21 Tuesday
2028 September 21 Thursday
2029 September 21 Friday
2030 September 21 Saturday
2031 September 21 Sunday