National Chai Day – Sep. 21, 2026

National Chai Day
Categories:
Tags:
BeverageDrinking
Where:
United States
Date change rule:
Every September 21
Holiday emoji:

National Chai Day invites us to savor the rich, spiced flavors of this beloved Indian tea beverage every September 21. Brew a cup, explore new recipes, or visit your favorite café to enjoy a chai latte.

Want to sponsor National Chai Day? Learn how

Expected National Chai Day Deals

While we wait for official 2027 promotions to drop, history shows that major chains and specialty brands often roll out enticing offers. Look for discounted chai lattes at Starbucks and Dunkin’, while tea brands like Tazo and Oregon Chai may offer sales on their concentrates and tea bags. Specialty grocers such as Trader Joe’s often feature unique chai-flavored products. Keep an eye on online retailers like David Rio and Teavana for deals on their premium chai blends. We will update this page with confirmed live deals as September 21 approaches.

Platform Guide for National Chai Day

Instagram

Tag @nationaltoday_ and use #NationalChaiDay. Share photos of your favorite chai creations and cozy moments.

TikTok

Tag @www.nationaltoday.com and use #NationalChaiDay. Film a DIY chai recipe, a taste test, or a creative chai-infused dish.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalChaiDay. Share your favorite local chai spots or memories of enjoying chai.

Social Media Tips for National Chai Day

Individuals

Experiment with brewing your own masala chai at home, adjusting the spices to your preference for a truly personalized cup.

Creators

Create a video tutorial on making a unique chai-infused dessert, a review of different chai brands, or a guide to the best chai spots in your city.

Brands

Offer special discounts on chai lattes, chai tea bags, or chai-flavored products for the day. Host a virtual chai tasting or share your brand's favorite chai recipe.

Top Brands for National Chai Day

  1. Starbucks

    Founded in Seattle in 1971, Starbucks is the world's largest coffeehouse chain. They are widely known for popularizing the chai latte in the Western market, making it a staple on their menu and a gateway for many to discover chai.

  2. Tazo

    Established in 1994, Tazo offers a range of tea products, including popular chai concentrates and tea bags. Their Classic Chai concentrate is a favorite for making authentic spiced chai lattes at home or in cafes.

  3. Oregon Chai

    Founded in 1994 in Portland, Oregon Chai is a pioneer in the chai concentrate market. Their original chai latte concentrate is a beloved product, bringing the rich, authentic spiced tea flavors to homes and cafes across the country.

  4. Trader Joe's

    The popular grocery chain, founded in 1967 in Pasadena, California, offers a variety of unique and affordable products. Their selection includes popular items like Spiced Chai Black Tea and Chai Latte Mix, favored by many chai enthusiasts.

  5. David Rio

    Based in San Francisco, David Rio is a premium chai company known for its exotic and unique chai blends. They offer a diverse range of powdered chai mixes, including sugar-free and organic options, catering to various tastes.

  6. Teavana

    Though many physical stores have closed, Teavana remains a well-known brand for high-quality loose-leaf teas and tea accessories. Their chai blends were highly regarded for their unique spice combinations and rich flavors.

  7. Somrus

    Somrus, founded in 2014, is known for creating the world's first line of Indian-inspired cream liqueurs. They are credited with officially founding National Chai Day in 2018, aiming to celebrate and bring wider recognition to chai.

National Chai Day Hero

Somrus

Somrus, a brand known for its Indian-inspired cream liqueurs, officially founded National Chai Day in 2018. Their initiative aimed to celebrate and bring wider recognition to chai, the globally beloved spiced Indian tea beverage. By establishing this day, Somrus highlighted the cultural significance and diverse flavors of chai, encouraging more people to discover and enjoy it.

History of National Chai Day

In many Asian countries, the word ‘chai’ means tea, but the actual chai drink did not contain tea from the onset. Masala chai, which translates to ‘mixed-spiced tea,’ is what we’ve come to know as chai. It is one remarkable drink that has now gained popularity across the world and is served in homes and coffee shops in different forms.

Although National Chai Day only dates back to September 21, 2018, the drink is said to have been created over 5,000 years ago, specifically for medicinal purposes and as a special tea for royalty. Its earliest version was only a mixture of spices but without tea leaves. Over the years, it has grown to be loved by people worldwide and taken in various forms, including with the addition of leaves from the Camellia sinensis plant, along with milk and sweetener by the British during their occupation of India during the colonial era.

Today, chai is well known for the many benefits it provides the body – a direct effect of its constituents. These constituents and their health benefits include black pepper and ginger, which aid digestion, cloves that help to relieve abdominal pain, cardamom, which helps elevate one’s mood, and cinnamon, which promotes the health of the lung and heart.

National Chai Day timeline

3000 B.C.
Chai is Born

Chai is introduced in Asia as a herbal drink and special treat for royalty.

500 A.D.
The Spread of Chai

Chai drinks begin to gain popularity across the countries of the world.

19th Century
British Brew

Milk and sweetener are added to the drink by the British during their colonial rule in India.

2018
Special Day for Chai

National Chai Day is created to celebrate the special and beneficial drink.

How Businesses Can Celebrate National Chai Day

Local businesses can embrace National Chai Day by offering special discounts on chai lattes or chai-infused pastries. Coffee shops could host a ‘Chai Flight’ tasting event featuring different spice blends. Retailers can curate displays of chai tea sets, spices, and related merchandise, encouraging customers to explore the world of chai. Cafes and tea shops can promote their unique chai recipes and share the history of this aromatic beverage.

National Chai Day FAQs

When is National Chai Day?

National Chai Day 2026 is observed on Monday, September 21, inviting everyone to enjoy the comforting and aromatic spiced tea as the week begins.

How popular is chai globally?

Chai is a globally popular beverage, with billions of cups consumed annually, especially in India where it originated. Its unique blend of tea and spices has made it a favorite across continents and cultures.

What are the traditional spices in Masala chai?

Traditional Masala chai typically includes a blend of aromatic spices such as cardamom, ginger, cloves, cinnamon, and black peppercorns, providing its distinctive warm and spicy flavor profile.

Is National Chai Day an official holiday?

National Chai Day is not a federal holiday but is widely celebrated as a recognition day across the United States. It was officially commenced in 2018 by Somrus, a brand of Indian liquors.

How To Celebrate and Participate in National Chai Day

  1. Brew your own chai

    Teaspoons of ground cardamom, cinnamon, ginger cloves, and allspice, together with milk, sugar, or honey, are about all the basic ingredients you need to make your very own chai to taste. Simply combine them, mix well and add water at your preferred temperature to the mix.

  2. Enjoy chai with others

    Drinks are best enjoyed when taken with friends and family. Sit around a table to converse, or a TV to watch a movie together with your people as you take delicious sips from your cup of chai.

  3. Tell others about the benefits of chai

    Write a blog, share a post, talk directly to someone or use whatever medium you have to communicate the numerous benefits this unique drink provides. They’ll surely appreciate it.

5 Facts About Chai Latte That Will Interest You

  1. It is a special brew of chai

    Made by mixing steamed milk with black tea that has been infused with spices.

  2. A healthier alternative to coffee

    Chai latte contains fewer calories and offers more health benefits.

  3. Great source of antioxidants

    Chai latte contains catechins and theaflavins that help combat oxidative stress and keep one active.

  4. Assists with weight loss

    The drink helps increase metabolism and breakdown of fat.

  5. It is enjoyed without sugar

    It has a great taste without the addition of sugar.

Why We Love National Chai Day

  1. Chai has great taste

    With the mixture of unique spices and the addition of sugar, honey, or milk, chai provides your taste buds with a pleasurable feeling. Its taste is undeniably special and leaves you longing for more.

  2. It provides many health benefits

    Improvement of brain functioning, relieving stress, and preventing cardiovascular disease are among the many other benefits of chai. Now, who wouldn’t want all that?!

  3. It relaxes the body

    There are only so many drinks that can offer the calming effects Chai gives. It does this while at the same time energizing one’s body system.

National Chai Day dates

Year Date Day
2026 September 21 Monday
2027 September 21 Tuesday
2028 September 21 Thursday
2029 September 21 Friday
2030 September 21 Saturday