- Categories:
- Special Interest
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- Fashion
- Where:
- United States
- Date change rule:
- Every April 25
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National Lingerie Day shines a spotlight on April 25, celebrating the art of intimate apparel and the confidence it inspires. This day encourages individuals to appreciate decorative garments that make them feel empowered and beautiful. Explore the history of lingerie, discover top brands, and find ways to celebrate your personal style.
Want to sponsor National Lingerie Day? Learn how
Expected National Lingerie Day Deals
While we await official 2027 promotions, history shows that National Lingerie Day often brings exciting deals from major retailers. Expect special discounts from brands like Victoria’s Secret, offering sales on bras, panties, and sleepwear. Savage X Fenty typically features sitewide promotions, while Aerie might run buy-one-get-one offers on their popular bralettes and underwear. Specialty boutiques such as Journelle and online retailers like Adore Me are also likely to participate with limited-time collections or bundle deals. Look for promotions on shapewear from brands like Skims and luxury items from Agent Provocateur. We will update this page with confirmed live deals as April 25 approaches.
Platform Guide for National Lingerie Day
Tag @nationaltoday_ and use #NationalLingerieDay. Share your favorite lingerie styles, styling tips, or a flat lay of beautiful pieces that make you feel confident.
TikTok
Tag @www.nationaltoday.com and use #NationalLingerieDay. Create short videos showcasing your favorite lingerie brands, unboxing new purchases, or sharing body-positive messages.
Mention National Today (facebook.com/nationaltoday) and use #NationalLingerieDay. Join discussions in fashion groups about the evolution of lingerie or share your go-to brands for comfort and style.
National Lingerie Day Hero
Mary Phelps Jacob
History of National Lingerie Day
National Lingerie Day celebrates beautiful and alluring underwear that aims to be a visual treat.
Lingerie refers to underwear that is not just functional but also beautiful and sexy. Lingerie is designed to be visually attractive and frame the bodies that wear it. Lingerie is made from fabrics like silk, satin, lace, chiffon, charmeuse, or lycra. These fabrics ensure that the lingerie is light in weight, sheer, and stretchy. Lingerie is designed to be comfortable to wear.
During the late 19th century, Lady Duff-Gordon began to design lingerie that was less bulky and more shape-defining than corsets. Underwear was now designed to fit closer to the body, be lighter, and be more breathable and wearable.
Once the First World War broke out, women had to join the workforce, especially in factories. The requirements for underwear became more about practicality. During the 20th century, the designs evolved and became more visually appealing. By the 21st century, designers began to look at lingerie as being fashionable.
Modern fabrics and production methods made modern lingerie designs feasible and accessible to more people. It was affordable to buy beautiful lingerie and people now had access to a greater variety of materials and designs.
National Lingerie Day timeline
Caresse Crosby designs and receives a patent for the first bra.
Bras now fit better, have padding for women with smaller cups, and underwires are used for a prominent bust.
Lingerie designers like Fredrick’s of Hollywood focus on designing glamorous lingerie.
“The Guardian” reports a growing trend for designers developing lingerie for men.
How Businesses Can Celebrate National Lingerie Day
Local lingerie boutiques can host in-store events with stylists offering personalized fitting sessions and showcasing new collections. Online retailers might run flash sales on popular items or collaborate with local influencers for sponsored content highlighting body positivity. Salons and spas could offer packages that combine beauty treatments with a discount on intimate apparel from partner brands, encouraging self-care. Consider partnering with local photographers for boudoir photo shoot promotions.
National Lingerie Day FAQs
When is National Lingerie Day?
In 2027, National Lingerie Day is observed on Sunday, April 25, marking a perfect opportunity to indulge in comfort and style.
How large is the lingerie market?
Experts predict the global lingerie market will exceed $70 billion by 2030, reflecting a steady increase in consumer demand for diverse and inclusive intimate apparel options.
What types of lingerie are most popular?
Beyond everyday essentials, luxurious sets, bodysuits, and sleepwear are gaining traction, with consumers increasingly investing in intimate apparel that combines aesthetics with comfort.
What is the origin of the word 'lingerie'?
Historically, ‘lingerie’ emerged to describe women’s underwear that was considered more decorative and fashionable than basic undergarments, emphasizing its elegant and alluring quality.
National Lingerie Day Activities
Buy yourself lingerie
National Lingerie Day is a great day to add to your underwear. Head to your favorite lingerie store and buy yourself something beautiful.
Have a boudoir shoot
Celebrate your beauty by treating yourself to a boudoir shoot. Wear your best lingerie and take some lovely photos of yourself.
Attend a show
Get tickets to a lingerie fashion show and catch up on the latest lingerie fashion trends.
5 Facts About Lingerie That Will Blow Your Mind
Women’s underwear was bulky
Before crinolines were designed, underwear for women was often large and bulky.
Lingerie is used to shape
From corsets to modern bras and shapewear, lingerie is used as a way to shape the body of the wearer.
Bras are more common than briefs
56% of the lingerie market is dominated by bras followed by briefs at 29%.
Victoria’s Secret is exclusive to America
Apart from a few other places, Victoria’s Secret works almost exclusively in the North American market.
There are awareness campaigns for bras
As bra sizes become more varied, awareness campaigns have been launched to ensure that women have better-fitting bras.
Why We Love National Lingerie Day
It is an act of self-love
Lingerie does not always have to be bought to impress your partner. Buying lingerie for yourself can also boost your confidence.
It is fun to shop for
Buying new lingerie is enough to make anyone feel good! National Lingerie Day is a great day to go shopping for new lingerie.
It increases confidence
Lingerie makes us feel beautiful and confident. We love any excuse to wear lingerie and carry that confidence with us throughout the day.
Social Media Tips for National Lingerie Day
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