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Turn Beauty Inside Out Day – May 15, 2024

Turn Beauty Inside Out Day, observed every year on the third Wednesday in May, is aimed at motivating women and young girls to appreciate their individualism and unique qualities and traits, and not to be swayed by the media on how a woman’s beauty should be measured. This year, it takes place on May 15. This holiday (created by “New Moon” magazine and Mind and Media) stresses the need to reject the media’s standards of physical beauty. These days, highly impressionable kids are exposed to false standards of exterior beauty through advertisements, glossy magazines, films, television shows, as well as the Internet.

History of Turn Beauty Inside Out Day

As a protest to “People” magazine’s list of the ‘50 Most Beautiful People,’ “New Moon” magazine created Turn Beauty Inside Out Day. In the past, “New Moon” has produced a list of ‘25 Beautiful Girls’ to counter the former’s list, emphasizing that a woman’s inner beauty is more important than external beauty. It says inner beauty consists of “good actions, a good heart, and activism.”

The National Institute on Media and the Family has reported that 53% of adolescent girls are dissatisfied with the way they look by the time they’re 13. This percentage climbs to 78% when they turn 17.

The media have virtually taught girls a distorted perception of weight and the compulsion to be skinny at all costs, making them believe that thinness and how they dress are measures of their self-worth. (Most of these girls see successful (but painfully thin) celebrities land major television and film roles.) This compulsion leads to certain eating disorders such as bulimia and anorexia nervosa.

By observing Turn Beauty Inside Out Day, women and young girls are encouraged to shift their attention to the concept of beauty from within. This holiday also seeks to turn the public’s attention to how the media adversely affect how girls view themselves as well as how young men and boys view females as a whole.

Turn Beauty Inside Out Day timeline

Audrey Hepburn is Born

Famous actress Hepburn, known for her beauty inside and out, is born.

Princess Diana Dies in a Car Accident

Princess Diana, an epitome of inner and external beauty, dies on August 31 in a car crash in France.

“New Moon” Mag Sets Inner Beauty Standards

The May/June issue of “New Moon” features “25 beautiful girls, aged 8-14, who reflect the notion of beauty based on good actions, wonderful hearts, and activism.”

“New Moon” Counters Beauty Stereotypes

“New Moon” celebrates 10 years of sparking conversations on beauty standards and challenging beauty stereotypes.

Turn Beauty Inside Out Day FAQs

What does it mean when a woman has inner beauty?

A young girl or a grown woman has inner beauty if she is humble but confident, kind, caring, intelligent, honest, compassionate, patient, generous, and selfless.

How can a girl develop her inner beauty?

A girl can start by helping with or doing the house chores without whining, by studying hard, and by not being absorbed in her own insecurities; in school, she can practice being friendly by smiling, doing acts of random kindness, and by being genuinely interested in other people.

Does body dissatisfaction lead to eating disorders?

A girl’s dissatisfaction with her body and looks may lead to an eating disorder resulting from a compulsion to go on an extreme diet; she may eventually have low self-esteem and may give in to depression.

How to Observe Turn Beauty Inside Out Day

  1. Keep a gratitude journal

    Begin a gratitude diary and write down all the things you are thankful for every day. This will help you appreciate who you are and what you have. It’s about counting your blessings.

  2. Accept your imperfections

    It’s true — you can’t change everything you don’t like about your face or body. But who says everybody is born physically perfect? People around you will overlook your physical imperfections when they see how kind, intelligent and compassionate you are.

  3. Share your story

    If you have a story to tell about what you may have faced regarding beauty stereotypes, share it on social media. Supplement your story about how people should regard physical and external beauty — that physical appearance does not define your identity or self-worth. This can help start a conversation concerning the influence the media has on young girls’ and women’s expectations.

5 Facts About Inner And Outer Beauty

  1. Character reflects her inner beauty

    A girl’s mindset and character traits such as kindness, generosity, humility, thoughtfulness, compassion, honesty, and selflessness reveal her inner beauty.

  2. In relationships, inner beauty is more important

    Lasting relationships are based on people’s beauty from within because they’re founded on love, respect, trust, and genuine concern for one another.

  3. Inner beauty can get better with age

    Unlike physical beauty that fades with time, inner beauty improves if a woman has interiorized trustworthiness, inner confidence, and compassion, and has cultivated a good sense of humor.

  4. The “Bible” prefers one’s inner beauty

    The “Bible” (‘1 Peter 3:3-4’) says: “What matters is not your outer appearance — the styling of your hair, the jewelry you wear, the cut of your clothes — but your inner disposition.”

  5. Beauty is skin-deep

    A woman’s physical attractiveness fades, but not her good character.

Why Turn Beauty Inside Out Day is Important

  1. It changes the course of women’s lives

    Turn Beauty Inside Out Day helps young women around the world to stay true to themselves, especially those who need inspiration, connection, and support. It’s time to think that women who are beautiful from within are in a better place than those who are physically attractive but don’t have anything else to show for it.

  2. It reveals popular culture’s negative side

    This holiday reveals the adverse effects of popular culture spawned by the media. Consciously or unconsciously, the media have pressured many young, insecure girls to have that perfect body as if nothing matters more. As a result, these girls forget they are blessed with so much talent and potential, and inner qualities that make them shine regardless of how they look.

  3. It’s a day for girls to feel beautiful

    This is the day young girls and women ought to feel beautiful about themselves no matter their physical appearance. It’s a time to appreciate their talents, to start building their dreams, enjoy life, and get involved in the things they are passionate about.

Turn Beauty Inside Out Day dates

2022May 18Wednesday
2023May 17Wednesday
2024May 15Wednesday
2025May 21Wednesday
2026May 20Wednesday

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