National Streaming Day – May. 20, 2027

National Streaming Day
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National Streaming Day arrives every May 20, celebrating the revolutionary impact of streaming services on how we consume media. From blockbuster films to binge-worthy series, the options are endless. Grab your favorite snacks, settle onto the couch, and explore new worlds or revisit beloved stories.

Want to sponsor National Streaming Day? Learn how

Expected National Streaming Day Deals

While we wait for official 2027 promotions to drop, history shows that National Streaming Day often brings enticing offers from major platforms and tech retailers. Look for special discounts on subscriptions from services like Netflix, Disney+, and Hulu, or bundled deals on smart TVs and streaming devices from brands like Roku and Amazon. Many food delivery services, such as DoorDash and Grubhub, may also offer promotions to complement your viewing experience. We will update this page with confirmed live deals as May 20 approaches.

Platform Guide for National Streaming Day

TikTok

Tag @www.nationaltoday.com and use #NationalStreamingDay. Share your top five must-watch shows or a quick review of a new release.

Instagram

Tag @nationaltoday_ and use #NationalStreamingDay. Post a photo of your cozy streaming setup or a screenshot of your favorite movie scene.

YouTube

Subscribe to @NationalToday for holiday video content. Create a video ranking your favorite streaming services or offering recommendations for the day.

Social Media Tips for National Streaming Day

Individuals

Dedicate the day to a streaming marathon of a new series or revisit a classic movie. Share your viewing plans with friends and family to inspire their own celebrations.

Creators

Produce content around 'what to watch' lists, behind-the-scenes facts about popular shows, or even a 'reacts' video to a new trailer. Engage your audience with polls on their favorite genres.

Brands

Run a 'stream-and-win' contest where users share their viewing experiences for a chance to win subscriptions or merchandise. Partner with a snack brand for a co-promotional giveaway.

Top Brands for National Streaming Day

  1. Netflix

    Founded in 1997 by Reed Hastings and Marc Randolph, Netflix began as a DVD-by-mail service before pivoting to streaming in 2007. It is now the world's largest streaming service, offering a vast library of original content and licensed titles.

  2. Disney+

    Launched in 2019, Disney+ is the streaming home for content from Disney, Pixar, Marvel, Star Wars, and National Geographic. It quickly became a major player in the streaming wars, attracting millions of subscribers worldwide.

  3. Roku

    Founded in 2002 by Anthony Wood, Roku pioneered streaming to TVs with its set-top boxes. The company now offers a range of streaming players and smart TVs, making it easy for users to access various streaming services.

  4. Hulu

    Established in 2007, Hulu offers a mix of current and classic TV shows, original content, and live TV options. It is known for its extensive library of network television series, often available shortly after airing.

  5. Amazon Prime Video

    Included with an Amazon Prime membership, Prime Video offers a wide selection of movies, TV shows, and award-winning Amazon Originals. It also allows users to rent or purchase additional titles.

  6. Max

    Formerly HBO Max, Max launched in 2020 as a premium streaming service from Warner Bros. Discovery. It combines content from HBO, Warner Bros., DC, Cartoon Network, and Discovery into one extensive library.

  7. Apple TV+

    Launched in 2019, Apple TV+ is Apple's subscription streaming service featuring exclusive original programming. It has quickly gained recognition for its high-quality, star-studded series and films.

National Streaming Day Hero

Reed Hastings

Reed Hastings is the co-founder and former co-CEO of Netflix, the company that revolutionized how people consume entertainment. Under his leadership, Netflix transitioned from a DVD rental service to a global streaming giant, pioneering the subscription video-on-demand model. His vision for personalized content recommendations and original programming transformed the media landscape, making streaming an integral part of modern life.

History of National Streaming Day

Contrary to popular belief, streaming services are not 21st-century products. The power of the internet stream broadcast started on September 5, 1995, when E.S.P.N. streamed a live radio broadcast of a baseball match between the New York Yankees and the Seattle Mariners. Thousands of subscribers worldwide tuned in via high-end technology that was developed by a Seattle-based company called Progressive Networks. Of course, none of the broadcast hosts or the subscribers had a clue that this would be a baby step of an entire streaming revolution that would involve movies and T.V. shows. However, that was a sign of a lucrative possibility.

By the mid-2000s, there was an increase in the content demand from large audiences during the rise of H.T.T.P.-based adaptive streaming and content delivery networks (C.D.N.). On February 14, 2005, YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim, which gave people access to long-format videos, news, and entertainment. It became well-known to the public by December 2005 — and the world of streaming has never been the same again.

In particular, 2008 was a pivotal year for streaming as Microsoft launched Smooth Streaming and Netflix introduced Watch Instantly. Around this time, Hulu also introduced its private beta site — the N.B.C. was one of its first content providers.

But the streaming industry as we know it today didn’t take off until Netflix produced original content in 2013. T.V. shows like “Orange Is the New Black,” “House of Cards,” and “Masters of None” pioneered the landscape of original series made for streaming services. Movies soon followed to become popular content for streaming services. Since then, the entertainment industry has never looked back and has invested more time, money, and manpower in streaming platforms as a primary media of entertainment.

National Streaming Day timeline

1995
The First Live Stream

A baseball match between the New York Yankees and the Seattle Mariners is live-streamed by E.S.P.N. to a thousand subscribers.

2005
The Origin of YouTube

Chad Hurley, Steve Chen, and Jawed Karim launch YouTube.

2008
The Start of Commercial Platforms

Hulu, Microsoft, and Netflix all launch their streaming beta platforms.

2013
The Netflix Effect

Netflix pioneers original T.V. series as streaming content.

How Businesses Can Celebrate National Streaming Day

Local businesses can tap into National Streaming Day by creating themed promotions. Restaurants might offer ‘binge-watching bundles’ for takeout, while electronic stores could highlight deals on smart TVs or sound systems. Coffee shops could host a ‘stream-and-chill’ event with comfortable seating and Wi-Fi, encouraging patrons to enjoy their favorite shows. Promote these offers on social media using #NationalStreamingDay to reach a wider audience.

National Streaming Day FAQs

When is National Streaming Day?

In 2027, National Streaming Day falls on Thursday, May 20. This annual observance is a great opportunity to explore new content and enjoy the convenience of on-demand entertainment.

How many people use streaming services?

By 2027, projections indicate that streaming service penetration will reach even higher levels, with an increasing number of households opting for multiple subscriptions. This reflects the ongoing shift away from traditional linear television.

How much time do people spend streaming?

Expect the total time spent streaming to remain robust in 2027, as new content and diverse platforms continue to capture viewer attention. The convenience and variety offered by streaming services make them a primary source of entertainment.

Who invented streaming?

The evolution of streaming is a collective effort, building on decades of technological advancements in data compression and internet infrastructure. Key figures and companies from the late 20th and early 21st centuries contributed to its widespread adoption.

National Streaming Day Activities

  1. Netflix and chill

    Invite your friends over for a Friday night of movies and drinks. Select your favorite films and T.V. shows on Netflix, grab a bucket of popcorn, and enjoy an enjoyable night!

  2. Make a watchlist

    If you’ve been busy working, maybe it’s time to create a watchlist for you to binge on the weekend. Start by browsing through available movies and T.V. shows on different streaming platforms and see which ones you wanted to watch.

  3. Subscribe to Netflix, Hulu, or Apple T.V.+

    The truth is these streaming platforms produce excellent quality content. Subscribe and support these streaming companies so they can continuously create high-quality T.V. shows and movies for us to enjoy!

5 Interesting Facts About Streaming Platforms

  1. First streaming film to win ‘Best Picture’

    Apple T.V.+’s “CODA” is the first streaming film to win the Oscar for ‘Best Picture.’

  2. The most number of subscribers

    Netflix is currently the most subscribed streaming platform with over 221.6 million subscribers.

  3. Netflix D.V.D.s

    Netflix used to offer D.V.D.-by-mail services to its subscribers.

  4. YouTube’s active users

    As of 2022, YouTube currently has two billion active users.

  5. The Disney+ investment

    In 2022, Disney+ spent about $33 billion on producing content.

Why We Love National Streaming Day

  1. It’s a cinema at home

    Who doesn’t love watching movies in the comfort of your own home? Streaming services give us the luxury of high-quality films right in our living room.

  2. We love T.V, shows, and movies

    Watching movies and T.V. shows is the perfect way to cap off a stressful week. National Streaming Day gives us the perfect excuse to binge-watch excellent content.

  3. It’s a great way to hang out with friends

    Grab a drink and a slice of pizza, sit back, and relax. Hanging out with friends is even cozier with streaming. It’s the best way to laugh, cry, and get scared altogether while watching your favorite movies or T.V. shows.

National Streaming Day dates

Year Date Day
2027 May 20 Thursday
2028 May 20 Saturday
2029 May 20 Sunday
2030 May 20 Monday
2031 May 20 Tuesday