Purple Up Day – Apr. 15, 2027

Purple Up Day
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AwarenessChildrenMilitary
Where:
United States
Date change rule:
Every April 15
Holiday emoji:
💜

Purple Up Day is observed every year on April 15, during the Month of the Military Child. This special day is an opportunity to honor the resilience and sacrifices made by military children from all branches of the armed forces. Show your support by wearing purple, sharing their stories, and spreading awareness of their unique challenges and contributions.

Want to sponsor Purple Up Day? Learn how

Expected Purple Up Day Deals

Purple Up Day is less about commercial deals and more about community recognition and support for military children. Many organizations and businesses offer special appreciation events or small tokens of gratitude. Look for local school districts, youth organizations, and military family support groups to host events. Some retailers, like Starbucks and T-Mobile, often have year-round military discount programs that may be highlighted. Non-profits such as the Military Child Education Coalition and Operation Purple (National Military Family Association) often receive increased donations or promote awareness campaigns. We will update this page with confirmed live events and programs as April 15 approaches.

Platform Guide for Purple Up Day

X/Twitter

Mention @NatlToday and use #PurpleUpDay. Share stories or facts about military children and their resilience.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #PurpleUpDay. Share photos of your community wearing purple to show support.

Instagram

Tag @nationaltoday_ and use #PurpleUpDay. Post visuals of purple attire and messages of appreciation for military kids.

Social Media Tips for Purple Up Day

Individuals

Wear purple on April 15 to visibly demonstrate your support for military children in your community and beyond. Share a personal message of gratitude on social media.

Creators

Create content highlighting the unique experiences and challenges faced by military children. Interview a military family or share resources for support organizations.

Brands

Partner with military family support organizations for a donation drive or awareness campaign. Offer special recognition or discounts to military families on April 15.

Partners & Brands for Purple Up Day

  1. Military Child Education Coalition

    Founded in 1998, the MCEC is a non-profit organization dedicated to ensuring quality educational opportunities for all military children affected by mobility, family separation, and transition.

  2. Operation Purple (National Military Family Association)

    Operation Purple is a program of the National Military Family Association, offering free summer camps and other programs for military children, helping them to cope with the challenges of military life.

  3. Blue Star Families

    Established in 2009, Blue Star Families is a non-profit organization that supports military families by connecting them with their civilian neighbors and offering programs to address the unique challenges of military life.

  4. USAA

    Founded in 1922 by a group of Army officers, USAA is a financial services company that provides banking, investing, and insurance to people and families who serve, or served, in the United States military.

  5. Starbucks

    The global coffeehouse chain, founded in 1971, is known for its commitment to hiring veterans and military spouses, and often offers discounts to service members and their families.

  6. Fisher House Foundation

    Since 1990, the Fisher House Foundation has provided comfort homes where military and veteran families can stay free of charge while a loved one is in the hospital. They've served over 450,000 families.

  7. T-Mobile

    A major wireless carrier, T-Mobile offers special plans and discounts for military families, recognizing the service and sacrifice of those in the armed forces and their dependents.

Purple Up Day Hero

Michelle Obama

As First Lady, Michelle Obama co-founded the 'Joining Forces' initiative in 2011 alongside Dr. Jill Biden. This nationwide effort aimed to support military families, veterans, and their spouses, recognizing their unique challenges and contributions. Her advocacy brought significant attention to the well-being of military children and the need for comprehensive support systems.

History of Purple Up Day

Purple Up Day was established by the University of New Hampshire Cooperative Extension Military Youth and Family Program. It was set to be observed every year on April 15. It was selected in April, the month of the Military Child. The holiday is a great opportunity to honor and appreciate military families and their children for the sacrifices they make and the challenges they overcome. It is sponsored by the Department of Defense Military Community and Family Policy. The month dedicated to the military child is a part of the legacy that was left by former Defense Secretary Caspar Weinberger. In 1986, he established the Defense Department commemoration.

It is important that we establish an educational system for all military children. They should be able to progressively build their college and career readiness. A unified school system needs to be established, so the organization can operate more effectively and efficiently as a model. Every student needs to be challenged to maximize his or her potential. They would be able to excel academically, socially, emotionally, and physically for life.

Schools around the country are encouraged to plan special events to honor military children. Administrators and principals can easily incorporate the themes of the holiday into their everyday duties and responsibilities. The children need to understand that they are appreciated, and that they can get the support they need. They are able to get a good education and acquire the skills they need to be their best selves.

Purple Up Day timeline

1986
Military Child Month starts

April is chosen as the Month of the Military Child.

1986
The Defense Department Commemoration is Established

The former Defense Secretary Caspar Weinberger establishes the Defense Department commemoration

2011
Purple Up Day is Initiated

The University of New Hampshire Cooperative Extension Military Youth and Family Program starts the initiative to support military kids.

2011
Families are Separated

About two million military kids experience a parental deployment since 9/11.

How Businesses Can Celebrate Purple Up Day

Local businesses can show their appreciation for military children by participating in Purple Up Day. Consider offering a special discount for military families on April 15, or hosting an event where children can create cards or artwork for local military bases. Schools and youth organizations can organize a ‘wear purple’ day, inviting students to learn about the experiences of their military-connected peers. Partner with a local military family support group to amplify their message and raise awareness within your community.

Purple Up Day FAQs

When is Purple Up Day?

In 2027, Purple Up Day will be celebrated on Thursday, April 15. It’s a consistent date each year, making it easy to mark your calendar and show your support.

How many military children are there?

Annually, over a million children in the U.S. are part of military families, navigating a lifestyle that includes adapting to new schools and communities. Their resilience is a testament to their strength.

What is the Month of the Military Child?

Throughout April, the Month of the Military Child celebrates the significant contributions and sacrifices of military youth. It’s a broader initiative to ensure these children feel valued and supported by their communities.

Why is purple the color for military children?

The color purple represents all military services combined, making it a symbolic choice for honoring military children. Wearing purple is a simple yet powerful way to show collective support for their unique experiences.

Purple Up Day Activities

  1. Recognize military children

    Take the time to recognize and appreciate any military children you know. Knowing they are supported makes a huge difference.

  2. Wear purple

    You can wear purple as a way to show support for military kids. It is an easy way to participate in the holiday.

  3. Listen to military personnel

    You can listen to a speech or have a one-on-one conversation with a military member. They usually have many inspiring stories to tell.

5 Important Facts About Military Children

  1. There are many military kids

    It is estimated that over two million children have one or two parents serving in the military.

  2. They move a lot

    Military kids typically have to move a lot due to deployments by their parents during their K-12 educational years.

  3. They know the risks

    Military kids are usually aware that their parents are required to perform in high-risk situations

  4. They’re usually away from their parents

    Military personnel members are typically far from home and children for lengthy periods of time.

  5. They attend public school

    About 80% of military children in the United States attend public schools.

Why We Love Purple Up Day

  1. It supports military children

    Military children have the opportunity to be heard and appreciated. They can get access to any support they may need to succeed.

  2. It improves education

    The aim of Purple Up Day is to make sure military children have access to good education. They are supported to make sure they can have successful careers.

  3. It raises awareness

    The holiday helps to spread useful information about the issues faced by military children. This awareness leads to conversations that provide solutions.

Purple Up Day dates

Year Date Day
2027 April 15 Thursday
2028 April 15 Saturday
2029 April 15 Sunday
2030 April 15 Monday
2031 April 15 Tuesday